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Page 1: Tuning Enterprise Search (presented at Gilbane San Francisco)

June 18, 2008

Tuning Enterprise SearchGilbane San Francisco

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 1

Page 2: Tuning Enterprise Search (presented at Gilbane San Francisco)

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Page 3: Tuning Enterprise Search (presented at Gilbane San Francisco)

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Why Bother Tuning?

Page 4: Tuning Enterprise Search (presented at Gilbane San Francisco)

Enterprise 2.0 Makes this Critical

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Page 5: Tuning Enterprise Search (presented at Gilbane San Francisco)

Define Success

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Page 6: Tuning Enterprise Search (presented at Gilbane San Francisco)

Define Success

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Page 7: Tuning Enterprise Search (presented at Gilbane San Francisco)

Measure Success

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Page 8: Tuning Enterprise Search (presented at Gilbane San Francisco)

Follow the Searchers

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Page 9: Tuning Enterprise Search (presented at Gilbane San Francisco)

Topology of Search

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Page 10: Tuning Enterprise Search (presented at Gilbane San Francisco)

Topology of Search

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Page 11: Tuning Enterprise Search (presented at Gilbane San Francisco)

Topology of Search

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Best Bets / KeyMatch

Thesaurus / Query ExpansionAuthority / Biasing

Page 12: Tuning Enterprise Search (presented at Gilbane San Francisco)

ShortTail

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Page 13: Tuning Enterprise Search (presented at Gilbane San Francisco)

Short-Tail Tactics

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Page 14: Tuning Enterprise Search (presented at Gilbane San Francisco)

Short-Tail Tactics

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Page 15: Tuning Enterprise Search (presented at Gilbane San Francisco)

Short Tail Tactics

• Take Top 100 Terms

• Group Thematically

• Work with SME to Identify “Best” Content

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Page 16: Tuning Enterprise Search (presented at Gilbane San Francisco)

Mid Tail

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Page 17: Tuning Enterprise Search (presented at Gilbane San Francisco)

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Page 18: Tuning Enterprise Search (presented at Gilbane San Francisco)

Mid-Tail Tactics

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Page 19: Tuning Enterprise Search (presented at Gilbane San Francisco)

Mid Tail Tactics

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Page 20: Tuning Enterprise Search (presented at Gilbane San Francisco)

Long Tail

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Page 21: Tuning Enterprise Search (presented at Gilbane San Francisco)

Long-Tail Tactics

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Page 22: Tuning Enterprise Search (presented at Gilbane San Francisco)

Long-Tail TacticsTsenu.xml

<XML ID="Microsoft Search Thesaurus">

<thesaurus xmlns="x-schema:tsSchema.xml">

<expansion>

<sub>NGO</sub>

<sub>non-government organization</sub>

<sub>not for profit</sub>

<sub>charity</sub>

</expansion>

<expansion>

<sub>timeoff</sub>

<sub>time off</sub>

<sub>PTO form</sub>

</expansion>

</thesaurus>

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Page 23: Tuning Enterprise Search (presented at Gilbane San Francisco)

Effectiveness

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Page 24: Tuning Enterprise Search (presented at Gilbane San Francisco)

Two Closing Thoughts

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Page 25: Tuning Enterprise Search (presented at Gilbane San Francisco)

Use Scenarios• Scopes/Collections

• Interface Design

• Data Sources

• Vocabulary / Acronyms

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Page 26: Tuning Enterprise Search (presented at Gilbane San Francisco)

How Not to Lose Your Job

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Page 27: Tuning Enterprise Search (presented at Gilbane San Francisco)

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Page 28: Tuning Enterprise Search (presented at Gilbane San Francisco)

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Page 29: Tuning Enterprise Search (presented at Gilbane San Francisco)

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Page 30: Tuning Enterprise Search (presented at Gilbane San Francisco)

| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Page 31: Tuning Enterprise Search (presented at Gilbane San Francisco)

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Page 32: Tuning Enterprise Search (presented at Gilbane San Francisco)

More Informationwww.nonlinear.ca/whitepaper

• Best Practices: CMS & SEO

• CMS Governance

• Proven Approaches for GSA

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[email protected]

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Page 34: Tuning Enterprise Search (presented at Gilbane San Francisco)

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