Session E1

Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook

Daryl Hatton – FundRazr CEO

Who R U?

# 2

# 3

Social Fundraising

Crowd Funding

Flipboard

?

Good

Good

Too long

Not enough activity

Not transparent on campaign progress

Pray your celebrity sponsor doesn’t have a bad day on the job during the campaign.

Video invitation

Prizes / buzz

Fan affinity

http://www.apronsforgloves.com/the-contenders/

Not enough media

Need more ‘sprints’

More status updates

Volunteer managed campaign to raise money for a gym.

Great use of video

Prizes from sponsor

Individual effort

Fun!

24,000+ $

https://www.youtube.com/watch?v=EUWl9quB4Bg

Organizational trust

Massive creativity

Live-stream telethon

Crowd-sourced videos

International

2000+ person Über-fan managed crowdfunding multi-media campaign

Great sponsorships

Thanked EVERY donor

Daily contests

Matching donations

Huge authenticity

1,000,000+ $

Cost: ZERO!

Gifts Tickets Fees Sales

Daryl Hatton daryl@fundrazr.com

+1.604.984.2466

http://fundrazr.com