LEAN STARTUP: Turn ideas into CUSTOMERS!
Presented by: Nadav Lankin, CTO at 4NET PLUS LTD. Jul 2014 Follow me on TW: nadav_lankin
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
HACKERPRENEUR
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Ø CTO at 4NET PLUS LTD (X8 in revenue growth by adapting LEAN) VALUE vs Products
Ø Founder at DevOpsJLM - Community of best in kind Tech Pro’s
Ø Founder LEAN JLM – Community of “growth hackers”
Ø Lean STARTUP MACHINE, Workshop organizer (Jerusalem. IL)
Ø Mentor and Advisory board member for several startups
Ø Activist at MADE IN Jerusalem
This talk is based on:
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
This talk is based on:
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
This talk is based on:
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
This talk is based on:
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
This talk is based on:
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
This talk is based on: OCTOBER 22nd – 24th in JERUSALEM 20% off for MESH Members
https://www.leanstartupmachine.com/cities/jerusalem
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
So, you have an idea…..
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
• OKAY… let’s go BIG! • Lets hire some CxO’s • MBA’s Alumni could help (since 1908) • Lets make a Business Plan • Lets find a path to Business Execution • Angels could help • Lets bring some Geeks who can CODE • Let’s make a Join Venture • Let’s Build It, They Will Come!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
As a result
98% of entrepreneurs
fail.
What is actually wrong?
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
STARTUP’s are not SMALLER version of LARGER COMPANIES
Startups created to SEARCH Startups do have an ideas…. And “guesses”
Companies designed to EXECUTE Large companies do have: Goals Forecast Plan’s Etc..
WHAT IS LEAN startup
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
WHAT IS a lean STARTUP
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Repeatable and scalable business model
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
1. Value proposition 2. Customer segment 3. Channels 4. Customer relationship 5. Revenue Model 6. Key resources 7. Key partnership 8. Key activities 9. Cost structure
creating more value for customers with fewer resources.
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Repeatable and scalable business model?
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
1. Value proposition ??? 2. Customer segment ??? 3. Channels ??? 4. Customer relationship ??? 5. Revenue Model ??? 6. Key resources ??? 7. Key partnership ??? 8. Key activities ??? 9. Cost structure ???
Big Companies vs Startups
Our nature is to think about the solution rather than concentrate on problem.
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
"There is always an easy solution to every problem - neat, plausible, and wrong." - H. L. Mencken But… Is there a PROBLEM at all???
Please meet a great entrepreneur… Robinson Crusoe
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
….Resolving to make a canoe, Crusoe selects and cuts down an enormous cedar. He spends many months hacking off the branches, shaping the exterior, and hollowing out the insides. The result is a far larger canoe than he has ever seen before. He now realizes the mistake of not previously considering its transport, since for him alone it is immovable. He considers building a canal to bring the water to the canoe, but he calculates it would take too long and abandons the idea. By this point, four years have passed….
Calculation, Hypotheses. Lets turn them into FACTS With no WASTE….. Of:
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Time Resources Human power Code Money Technology …. And so on….
Hypotheses. Lets turn them into FACTS
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Hello mr. Customer, meet my Hypotheses
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Turn ideas into CUSTOMERS!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Roads go ever ever on, Over rock and under tree, By caves where never sun has shone, By streams that never find the sea; – Bilbo Baggins. The Last Stage.
Turn ideas into CUSTOMERS!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Get out of the building!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Experiment more often
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Turn Uncertainty into CUSTOMERS!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
“Go back?” he thought. “No good at all! Go sideways? Impossible! Go forward? Only thing to do! On we go!” Bilbo Baggins, The Hobbit, Riddles in the Dark
Turn Uncertainty into CUSTOMERS!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Get out of the building once again!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Meet your Customer often
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Get early adopters as fast as you can!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.’ – Bilbo Baggins
Get early adopters as fast as you can!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
LEARN, MEASURE then GOOB!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Meet your Customer often
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
creating more value for customers with fewer resources.
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
creating more value for customers with fewer resources.
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
ALWAYS CHANGE “guesses” into FACTS
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Learn The Power Of The Pivot!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Learn The Power Of The Pivot!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
KNOW THE POWER! OF PIVOT (form/shape)
Since 1873 Today
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Since ….. Today
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
KNOW THE POWER! OF PIVOT (core/concept)
1782
Since 3rd BC Today
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
KNOW THE POWER! OF PIVOT (business models)
1853
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
SOLUTION can bring benefits ($$$$$$$$) if and only if it diminishes the LIMITATIONS!
Fail Fast Fail Often!
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Presented by: Nadav Lankin, CTO [email protected]
Lets Talk….
Thank you………
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption
Presented by: Nadav Lankin, CTO [email protected] www.4net.co.il follow me: nadav_lankin