Room Setup
Name cards out! Technology away!Curtis Kuznecov – T01 & T11
Comm 202
Tutorial #4
Where are we at?StrengthsQue
stJob Research
Skills MatrixCover Letter
Resume
Interview!!
Networking
Agenda
Cover Letters
Group Activity
Action Items
Cover Letters
Why write one…. Shows your sincere interest in the job
Showcases your communication and writing skills
Gives you the opportunity to elaborate on your experiences From your Skills Matrix
Lets you show a little personality! Shows you are a human and not just an application
Resume Vs. Cover Letter
Resume is about YOU
Cover Letter is about THEM
Elements of the Cover Letter
Integration + Formatting
Branding
Opening
Skill Matching
Closing
Opening
Dear ,
My name is , and I am applying to .
Opening – Key TakeawaysExpresses keen and genuine interest and/or passion for position
Makes a clear expression of the skills/experience matching the job description
Genuine and unique primary and secondary research indicating interest in company (Make sure the research you show is tied to your interests)
Name drop (where applicable)Be unique!
Opening – The Hook
Opening – My Example
What could be done better……
Opening – Another ExampleHow fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds. They said a perfect run would be just one second. In everything that I do I strive to reach that one second – that perfect test score, that perfect presentation, that perfect career.
After speaking with Jake Woodson, a recent hire, Dion Chen, and other industry professionals, I know that my personality and passion lies in sales and trading. Through my unique athletic background and passion, I will provide competitiveness and drive that will set a benchmark for future interns. I cannot wait to sit on a trading floor, execute trades, and engage in research while receiving mentorship from the most world-renowned investment bank. A career with Goldman Sachs is my one second and this is how I will help Goldman reach its own one second ideal:
Opening – Another Example
Your Turn! – So you think you can hook!
Skills Matching
Skills MatchingSkills – from job descriptions & skills matrix
Experience – best, relevant experiences
Education – how you’ll leverage your BCom
Matching qualifications – any other qualifications
If it doesn’t belong, don’t include it!
Skills Matching – Bullet Points
Skills Matching – Paragraph Style
Skills Matching – Key TakeawaysUse STARL to your advantage – Action and Link!
Each line proves you have the necessary skills & aptitudes to perform on the job
Always link to the company/position if not obvious
Use skills listed in the job descriptionSometimes, don’t be afraid to take risks
Closing
Closing – What not to do“Thank you for looking at my application. I hope that I have
shown you that my interpersonal skills, my
leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I
hope to hear from you soon.”
Generic and Boring…….
Closing – My Example
What could be done better……
Closing – The Elephant
Address the elephant in the room! Bad GradesRelocation
Closing – Key Takeaways
Make a good final impressionShow your passionRestate skills with a different wordingGive genuine thanksLeave a call to actionTie to previous examples/stories
Closing – More Examples
Branding
Consistent throughout cover letter
Fits with the company’s values & yours
Good impression
Use Research Assignment
Integration – Key Takeaways
• CL & resume use same
formatting
• Helps you to stand out!
• CL reflects & expands
upon resume
• Be Mindful of spacing
Formatting – Address LineDate
Contact NameTheir TitleCompanyAddressCity, Province Postal Code
Re: Position Title
Dear Mr. / Ms. Their Last Name OR Hiring Manager
If unknown, this can be
omitted
AVOID: “To Whom it May
Concern”“Dear Sir or
Madam”
Country is typically unnecessary
unless applying outside of Canada
Examples – Address Line
Formatting – Sign Off
Sincerely,
Your NameBCom Candidate 20XXSauder School of Business
Attached: Resume
Regards,Best,
Written signature optional (provide
more space if including)
Attached: Resume, Transcript
Use “Enclosed: …” only if sending application by
BCom Candidate 2016These
spaces are important
Examples – Address Line
Do I want the job?Am I the right fit?
Can I do the job?
This Thursday @ 12:30 - HA 492
Come meet Dan Moore, President –
Southwestern Advantage
Speaking on:“Certainty in a Completely
Uncertain Future”
What can you do now to be ready for just about anything
as our world changes increasingly fast?
*202 bonus marks eligible
Action Items Cover Letter Draft due next tutorial (bring 2 copies)
Sign up for Office Hours!
Job Posting Research Assignment due Sunday (Feb 7th) via
Turnitin
Skills Matrix due February 12th via Turnitin
Tutorial next week!