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  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 1/22

    Tutorial: Facebook analytics using PowerBI DesktopPowerBIDesktop(/knowledgebase/topics/68530powerbidesktop)

    InthistutorialyoulearnhowtoimportandvisualizedatafromFacebook.Duringthetutorialyou'lllearnhowtoconnecttoaspecificFacebookpage(thePowerBIpage),applydatatransformationsteps,andcreatesomevisualizations.

    Herearethestepsyou'lltake:

    Task1:ConnecttoaFacebookPage

    Task2:CreatevisualizationsusingtheReportview

    Step1:CreateaTreemapvisualization

    Task3:ShapedataintheQueryview

    Step1:Splitthedatetimecolumnintotwo

    Step2:Addanaggregatevaluefromarelatedtable

    Task4:CreateadditionalvisualizationsusingtheReportview

    Step1:Loadthequerytoyourreport

    Step2:CreateaLinechartandaBarchart

    Task 1: Connect to a Facebook pageInthistaskyouimportdatafromtheMicrosoftPowerBIFacebook(https://www.facebook.com/microsoftbi)site(here'stheURL:https://www.facebook.com/microsoftbi).

    Anyonecanconnecttothatpage,andfollowthesestepsnospecialcredentials(otherthanyourownFacebookaccount,whichyouuseinthisstep)arerequired.

    Microsoft Power BI SupportGethelpandsupportforPowerBI

    PowerBIDesktop(/knowledgebase/topics/68530powerbidesktop)PowerBIDesktopHelp(/knowledgebase/articles/567183powerbidesktophelp)

    What'snewinthelatestPowerBIDesktopupdate?(/knowledgebase/articles/489224whatsnewinthelatestpowerbidesktopupdate)

    GetPowerBIDesktop(/knowledgebase/articles/464158getpowerbidesktop)

    GettingstartedwithPowerBIDesktop(/knowledgebase/articles/471664gettingstartedwithpowerbidesktop)

    PowerBIDesktopvideos(/knowledgebase/articles/461292powerbidesktopvideos)

    ImportExcelworkbooksintoPowerBIDesktop(/knowledgebase/articles/703422importexcelworkbooksintopowerbidesktop)

    Newandreturningusersmaysignin(/signin)

    Sign up forPower BIGet started usingPower BI todayand begin creatinginsightful,interactivedashboards withinminutes.

    Sign up

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 2/22

    1. IntheGettingStarteddialogorintheHomeribbontab,selectGetData.

    2. TheGetDatadialogappears,lettingyouselectfromallsortsofdatasources.SelectFacebookfromtheOthergroup.

    ConnecttodatainPowerBIDesktop(/knowledgebase/articles/471635connecttodatainpowerbidesktop)

    DatasourcesinPowerBIDesktop(/knowledgebase/articles/471643datasourcesinpowerbidesktop)

    UseDirectQueryinPowerBIDesktop(PreviewFeature)(/knowledgebase/articles/755139usedirectqueryinpowerbidesktoppreviewfeatu)

    AnalysisServicesTabulardatainPowerBIDesktop(/knowledgebase/articles/665278analysisservicestabulardatainpowerbidesktop)

    ReportViewinPowerBIDesktop(/knowledgebase/articles/461283reportviewinpowerbidesktop)

    TipsandtricksforcreatingreportsinPowerBIDesktop(/knowledgebase/articles/464157tipsandtricksforcreatingreportsinpowerbid)

    PublishfromPowerBIDesktop(/knowledgebase/articles/461278publishfrompowerbidesktop)

    QueryoverviewinPowerBIDesktop(/knowledgebase/articles/471646queryoverviewinpowerbidesktop)

    ShapeandcombinedatainPowerBIDesktop(/knowledgebase/articles/471644shapeandcombinedatainpowerbidesktop)

    CommonquerytasksinPowerBIDesktop(/knowledgebase/articles/471648commonquerytasksinpowerbidesktop)

    Tutorial:AnalyzingsalesdatafromExcelandanODatafeed(/knowledgebase/articles/471597tutorialanalyzingsalesdatafromexcelandano)

    DataViewinPowerBIDesktop(/knowledgebase/articles/663202dataviewinpowerbidesktop)

    RelationshipViewinPowerBIDesktop(/knowledgebase/articles/663229relationshipviewinpowerbidesktop)

    CreateandmanagerelationshipsinPowerBIDesktop(/knowledgebase/articles/464155createandmanagerelationshipsinpowerbideskto)

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 3/22

    WhenyouselectConnect,adialogappearstoalertyoutotherisksofusingathirdpartyservice.

    3. WhenyouselectContinue,theFacebookdialogboxappearswhereyoucanpastethepagename(microsoftbi)intotheUsernametextbox.SelectPostsfromtheConnectiondropdown.

    4. ClickOK.5. Whenpromptedforcredentials,signinusingyourFacebookaccount

    andallowPowerBIaccessthroughyouraccount.

    Afterestablishingaconnectiontothepage,youwillseethedatabeingloadedinthemodel.

    CalculatedcolumnsinPowerBIDesktop(/knowledgebase/articles/590598calculatedcolumnsinpowerbidesktop)

    MeasuresinPowerBIDesktop(/knowledgebase/articles/554577measuresinpowerbidesktop)

    DatatypesinPowerBIDesktop(/knowledgebase/articles/558030datatypesinpowerbidesktop)

    DatacategorizationinPowerBIDesktop(/knowledgebase/articles/594282datacategorizationinpowerbidesktop)

    SortbycolumninPowerBIDesktop(/knowledgebase/articles/592116sortbycolumninpowerbidesktop)

    CalculatedtablesinPowerBIDesktop(/knowledgebase/articles/741510calculatedtablesinpowerbidesktop)

    Tutorial:ImportingandanalyzingdatafromaWebPageusingPowerBIDesktop(/knowledgebase/articles/461315tutorialimportingandanalyzingdatafromaweb)

    DAXbasicsinPowerBIDesktop(/knowledgebase/articles/554619daxbasicsinpowerbidesktop)

    Tutorial:FacebookanalyticsusingPowerBIDesktop(/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto)

    Tutorial:CreateyourownmeasuresinPowerBIDesktop(/knowledgebase/articles/556656tutorialcreateyourownmeasuresinpowerbides)

    Tutorial:CreatecalculatedcolumnsinPowerBIDesktop(/knowledgebase/articles/590610tutorialcreatecalculatedcolumnsinpowerbide)

    Thirdpartyservice:GoogleAnalyticsconnectorforPowerBIDesktop(/knowledgebase/articles/591699thirdpartyservicegoogleanalyticsconnectorfo)

    Thirdpartyservice:FacebookconnectorforPowerBIDesktop(/knowledgebase/articles/571845thirdpartyservicefacebookconnectorforpower)

    ProjectOnline:connecttodatathroughPowerBIDesktop

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 4/22

    Fromthere,QueryEditordisplaysthedata.QueryEditorispartofPowerBIDesktop,butloadsinaseparatewindow,andiswhereyouperformallyourtransformationsonyourdataconnections.

    Whenyourdataishowyouwantit,youcanloaditintoPowerBIDesktop.SelectLoad&ClosefromtheHomeribbon.

    (/knowledgebase/articles/495096projectonlineconnecttodatathroughpowerbid)

    ImportanddisplayKPIs(Preview)(/knowledgebase/articles/751896importanddisplaykpispreview)

    PyramidAnalytics(/knowledgebase/articles/729417pyramidanalytics)

    Contactsupport(https://support.powerbi.com/knowledgebase/articles/436810)

    Givefeedback(/forums/265200powerbi)

    BIinSQLvNext(/forums/282523biinsqlvnext) 178

    DeveloperAPIs(/forums/268152developerapis) 45

    PowerBI(/forums/265200powerbi) 1,824

    KnowledgeBase(/knowledgebase)Gettingstarted(/knowledgebase/topics/63037gettingstarted) 17

    Getdata(/knowledgebase/topics/63369getdata) 11

    FilesinPowerBI(/knowledgebase/topics/88767filesinpowerbi) 7

    ServicesinPowerBI(/knowledgebase/topics/88770servicesinpowerbi) 31

    Databasesandmore(/knowledgebase/topics/88773databasesandmore) 6

    Datarefresh(/knowledgebase/topics/107925datarefresh) 9

    Allaboutdashboards(/knowledgebase/topics/65158allaboutdashboards) 14

    Allaboutreports(/knowledgebase/topics/65157allaboutreports) 19

    Search

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 5/22

    You'llseeadialogthatdisplaystheprogressofloadingthedataintothePowerBIDesktopdatamodel.

    Onceloaded,youllbetakentotheReportviewwherethecolumnsfromthetablearelistedintheFieldlistontheright.

    Visualizationsinreports(/knowledgebase/topics/65160visualizationsinreports) 29

    Q&AinPowerBI(/knowledgebase/topics/70394qainpowerbi) 6

    GroupsinPowerBI(/knowledgebase/topics/101158groupsinpowerbi) 5

    PowerBIDesktop(/knowledgebase/topics/68530powerbidesktop) 36

    MobileappsforPowerBI(/knowledgebase/topics/72969mobileappsforpowerbi) 1

    iPadapp(PowerBIforiOS)(/knowledgebase/topics/77999ipadapppowerbiforios) 10

    iPhoneapp(PowerBIforiOS)(/knowledgebase/topics/78002iphoneapppowerbiforios) 9

    PowerBIappforWindows(/knowledgebase/topics/75729powerbiappforwindows) 9

    PowerBIappforAndroidphones(/knowledgebase/topics/85887powerbiappforandroidphones) 8

    Administrative(/knowledgebase/topics/63248administrative) 9

    Troubleshooting(/knowledgebase/topics/65779troubleshooting) 11

    Samples(/knowledgebase/topics/75672samples) 11

    Topissuesandquestions(/knowledgebase/topics/106950topissuesandquestions) 4

    Allarticles(/knowledgebase/articles/all)

    (http://aka.ms/gettingstartedpowerbi)

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 6/22

    Task 2: CreatevisualizationsusingtheReportviewNowthatyouhavelandedthedatafromthepage,youcanquicklyandeasilygaininsightsaboutyourdata,usingvisualizations.

    Step1:CreateaTreemapvisualization

    Creatingavisualizationiseasy,wejustdragafieldfromtheFieldlistanddropitontheReportcanvas.

    DragthetypefieldontotheReportcanvas.PowerBIDesktopcreatesanewvisualizationintheReportcanvas.Next,dragtypefromFields(thesamefieldyoujustdraggedontotheReportcanvas)ontotheValueareatocreateaBarvisualization.

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 7/22

    WecaneasilychangethetypeofvisualizationbyselectingadifferenticonfromtheVisualizationpane.Let'schangethetypetoaTreemapbyselectingitsiconfromVisualizations,asshowninthefollowingimage.

    Next,let'saddalegend,thenchangethecolorofadatapoint.SelecttheFormaticonintheVisualizationspanetheFormaticonlookslikeapaintbrush.

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 8/22

    WhenyouselectthedownarrownexttoLegend,thesectionexpandstoshowhowtocustomizethelegendfortheselectedvisualization.Inthiscase,wemadethefollowingselections:

    movedtheLegendslidertoOnsoalegendwouldappearselectedRightfromtheLegendPositiondropdownmovedtheTitleslidertoOnaswell,soatitleforthelegendwillappeartypedintypeforthetitleofthelegend

    Inthefollowingimage,thosesettingsarealreadymadeandreflectedinthevisualization.

    Next,let'schangethecolorofoneofthedatapoints.Thelinkdatapointshouldbeblue,soit'sclosertothecommoncolorforhyperlinks.

    SelectthearrownexttoDataColorstoexpandthatsection.Thedatapointsareshown,withselectionarrowsbesideeachcolorthatallowsustoselectadifferentcolorforeachdatapoint.

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 9/22

    Whenyouclickonthecolorboxdownarrowbesideanydatapoint,acolorselectiondialogappears,lettingyouchooseyourcolor.Inthiscase,we'llchooselightblue.

    That'sbetter.Inthefollowingimage,youcanseehowthecolorisappliedtothedatapointinthevisualization,andthatthelegendisalsoautomaticallyupdated,asisitscolorintheDataColorssection.

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 10/22

    Task 3: Shape data in the tableNowthatyouhaveimportedthetableselectedandyoustarttovisualizeit,youmaynoticeyouneedtoperformvariousdatashapingandcleansingstepsinordertogetthemostoutofyourdata.

    Step1:Splitthedatetimecolumnintotwo

    Inthisstep,youwillsplitthecreated_timecolumntogetboththedateandtimevalues.Wheneveryou'reinPowerBIDesktopandyouwanttomodifyanexistingquery,youneedtolaunchQueryEditor.Todothat,selectEditQueriesfromtheHometab.

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 11/22

    1. IntheQueryEditorgrid,scrolltotherightuntilyoufindthecreated_timecolumn

    2. RightclickacolumnheaderintheQueryPreviewgrid,andclickSplitColumn>ByDelimitertosplitthecolumns.ChoseCustominthedelimiterdropdownandenterTNotethatthisoperationisalsoavailableintheHomeribbontab,intheManageColumnsgroup.

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 12/22

    3. Renamethecreatedcolumnstocreated_dateandcreated_timerespectively.

    4. Selectthenewcolumn,created_time,andintheQueryviewribbon,navigatetotheAddColumntabandselectTime>HourundertheFromDate&Timegroup.Thiswilladdanewcolumnthatisonlythehourcomponentofthetime.

    5. ChangethetypeofthenewHourcolumntoWholeNumber,bynavigatingtotheHometabandselectingtheDataTypedropdownorbyrightclickingthecolumnandselectingTransform>WholeNumber.

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 13/22

    Step2:Addanaggregatevaluefromarelatedtable

    Inthisstep,youaddthecountofsharesfromthenestedvaluesothatyoucanuseitinthevisualizations.

    1. Continuescrollingtotherightuntilyouseethesharescolumn.Thenestedvalueindicatesthatweneedtodoanothertransforminordertogettheactualvalues.

    2. Inthetoprightofthecolumnheader,selectthe icontoopentheExpand/Aggregatebuilder.SelectcountandhitOK.Thiswilladdthecountofthesharesforeachrowinourtable.

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 14/22

    Afterthedataloads,renamethecolumntosharesbydoubleclickingonthecolumnname,rightclickingthecolumnorintheQueryviewribbon,selectRenameundertheTransformtabandAnyColumngroup.

    4. Finally,changethetypeofthenewsharescolumntoWholeNumber.Withthecolumnselected,thetypecanbechangedbyrightclickingthecolumnandselectingTransform>WholeNumberorbynavigatingtotheHometabandselectingtheDataTypedropdownor.

    Querystepscreated

    AsyouperformtransformationsintheQueryview,querystepsarecreatedandlistedintheQuerySettingspane,intheAPPLIEDSTEPSlist.EachquerystephasacorrespondingQueryformula,alsoknownasthe"M"language.

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 15/22

    Task Querystep

    Formula

    ConnecttoaFacebooksource

    Source Facebook.Graph

    ("https://graph.facebook.com/microsoftbi/posts")

    SplitColumnstogetthevaluesyouneed

    SplitColumnbyDelimiter

    Table.SplitColumn

    (Source,"created_time",Splitter.SplitTextByDelimiter("T"),{"created_time.1","created_time.2"})

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 16/22

    ChangeTypeofthenewcolumns(automaticstep)

    ChangedType

    Table.TransformColumnTypes

    (#"SplitColumnbyDelimiter",{{"created_time.1",typedate},{"created_time.2",typetime}})

    Renameacolumn

    RenamedColumns

    Table.RenameColumns

    (#"ChangedType",{{"created_time.1","created_date"},{"created_time.2","created_time"}})

    Insertacolumn

    InsertedHour

    Table.AddColumn

    (#"RenamedColumns","Hour",eachTime.Hour([created_time]),typenumber)

    ChangeType

    ChangedType1

    Table.TransformColumnTypes

    (#"InsertedHour",{{"Hour",typetext}})

    Expandvaluesinanestedtable

    Expandshares

    Table.ExpandRecordColumn

    (#"ChangedType1","shares",{"count"},{"shares.count"})

    Renamethecolumn

    RenamedColumns1

    Table.RenameColumns

    (#"Expandshares",{{"shares.count","shares"}})

    ChangeType

    ChangedType2

    Table.TransformColumnTypes

    (#"RenamedColumns1",{{"shares",Int64.Type}})

    Task 4: Create additionalvisualizations using the Report viewNowthatwehaveconvertedthedataintotheshapethatweneedfortherestofouranalysis,wecanloadtheresultingtableintoourReportandcreateadditionalvisualizations.

    Step1:Loadthequerytoyourreport

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 17/22

    Inordertoloadthequeryresultstothereport,weneedtoselectLoad&ClosefromQueryEditor.ThiswillloadourchangesintoPowerBIDesktop,andcloseQueryEditor.

    InPowerBIDesktop,weneedtomakesurewe'reinReportview.SelectthetopiconfromtheleftbarinPowerBIDesktop.

    Step2:CreateaLinechartandaBarchart

    Inordertocreateavisualization,wecandragfieldsfromtheFieldlistanddropthemintheReportcanvas.

    1. DragthesharesfieldontotheReportcanvas,whichcreatesabarchart.Thendragcreated_dateontothechart,andPowerBIDesktopchangesthevisualizationtoaLineChart.

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 18/22

    2. Next,dragthesharesfieldanddropitintheReportcanvas.NowdragtheHourfieldintotheAxissectionundertheFieldList.

    3. WecaneasilychangethetypeofvisualizationbyclickingonadifferenticonintheVisualizationpane.ThearrowintheimagebelowpointstotheBarCharticon.

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 19/22

    4. ChangethevisualizationtypetoBarChart.5. TheBarChartiscreated,buttheaxisisn'twhatwewantwewantit

    sortedintheotherdirection(fromhightolow).SelectthedownarrownexttoYAxistoexpandthatsection.WeneedtochangethetypeofaxisfromContinuoustoCategorical,soit'llsorthowwewantit(theimagebelowshowstheaxisbeforewemaketheselectioncheckoutthesubsequentimageforhowwewantittolook).

    That'sbetter.Andnowwehavethreevisualizationsonthispage,whichwecansizeaswewanttofillupthereportpage.

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 20/22

    Asyoucansee,it'seasytocustomizevisualizationsinyourreport,soyoucanpresentthedatainthewaythatyouwant.PowerBIDesktopprovidesaseamlessendtoendexperiencefromgettingdatafromawiderangeofdatasourcesandshapingittomeetyouranalysisneedstovisualizingthisdatainrichandinteractiveways.Onceyourreportisready,youcanuploadittoPowerBI(http://support.powerbi.com/knowledgebase/articles/461278uploadpowerbidesignerfiles)andcreatedashboardsbasedonit,whichyoucansharewithotherPowerBIusers.

    Youcandownloadtheendresultofthistutorialhere(http://download.microsoft.com/download/1/4/E/14EDED286C584055A65C23B4DA81C4DE/FacebookAnalytics.pbix)

    WhereelsecanIgetmoreinformation?

    ReadotherPowerBIDesktoptutorials(http://go.microsoft.com/fwlink/?LinkID=521937).

    WatchPowerBIDesktopvideos.(http://go.microsoft.com/fwlink/?LinkID=519322)

    VisitthePowerBIForum.(http://go.microsoft.com/fwlink/?LinkID=519326)

    ReadthePowerBIBlog.(http://go.microsoft.com/fwlink/?LinkID=519327)

  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 21/22

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  • 11/4/2015 Tutorial:FacebookanalyticsusingPowerBIDesktopMicrosoftPowerBI

    https://support.powerbi.com/knowledgebase/articles/461312tutorialfacebookanalyticsusingpowerbideskto 22/22

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