2. TODAYS ADGENDA 1 Positive Effects 2 Negative Effects 3 Examples 2 3. POSITIVE EFFECTS SECTION 1 3 4. Psychology Watch funny advertisements => Laugh and feel comfortable. Example: Zin Zin Milk commercial with interesting song => We will smile, laugh or maybe we will sing and sway along with the melody of this song. Ponds advertisement: emotional story. POSITIVE EFFECTS SECTION 1 4 5. POSITIVE EFFECTS SECTION 1 Education Raise peoples awareness of protecting their health Example: the poster which I quote from Smoking is not good for your health commercial. Nurture childrens dreams A good illustration of this is the commercial of Dutch Ladies Milk: Fireflies Lamps is based on a story of Mac Dinh Chi- a famous Vietnamese Confucian Scholar. Convey humane messages Example: Good Lifestyle commercial. 5 6. Economy Flexibility and options => Find the best products Time - saving => Saving money Develop business chance POSITIVE EFFECTS SECTION 1 6 7. POSITIVE EFFECTS SECTION 1 Environments Decrease the amount of leaflets and posters. Encourage people to protect environment. 7 8. Culture Widen the relationship between national viewers and international ones. Raise knowledge about national cultures, landscape and historical sites. POSITIVE EFFECTS SECTION 1 8 9. NEGATIVE EFFECTS SECTION 2 9 10. Violent behavior Violence. Ongoing and overt physical force with intent to harm/threaten an individual, oneself, or animal. Destruction of property. NEGATIVE EFFECTS SECTION 2 10 11. NEGATIVE EFFECTS SECTION 2 Disturbing behavior Frightening or irritating scene. Unexpected or potential accidents. Nowadays, many advertisements include dangerous stunts. 11 12. Sexual behaviors Discreet nudity implying sensuality Intimate touching, and verbal or nonverbal suggestive sexual communication. Dissatisfaction of body NEGATIVE EFFECTS SECTION 2 12 13. NEGATIVE EFFECTS SECTION 2 And more ... Negative modeling: Smoking, drinking alcohol as a minor, and swearing. Junk foods are heavily promoted during children's programs Affecting their health adversely. These unhealthy eating habits lead to diseases, such as obesity. Children become so obsessed with having what they see on television As a result they continue to hassle their parents until they get it. 13 14. Examples SECTION 3 14 15. POSITIVE COMMERCIAL Nike: Find Your Greatness Support disadvantage people to find their talent Inspire anyone who wants to achieve their own moment of greatness in sport The commercial reach out 5 million views for its success. 15 16. NEGATIVE COMMERCIAL Little Baby's Ice Cream This is a Special Time Frightening people Nudity model s Receiving bad comment According to BuzzFeed, This is the most creepy ice cream ads ever produced 16 17. THANK YOU FOR YOUR ATTENTION MEMBERS: 1. Tran Phuong Anh 2. Tran Thuy Anh 3. Dinh Thi Phuong Mai 4. Nguyen Thi Tra My 5. Truong Manh Tuong
