Twitter 101 + Twitter for BusinessLisa JeffriesEmail: [email protected]: 919-229-9725Online: RaleighwoodMedia.com | @RMG_REG
@ncsulilwolf● Founder & Principal,
Raleighwood Media Group + Raleighwood Event Group
● Raleigh, NC● NC State Textiles & Business
○ MSc - Global Luxury Management
● Twitter accounts include: @RaleighFoodWine & @DrinksInRaleigh
● Resources○ Mashable’s Guide Book
■ http://mashable.com/guidebook/twitter/
○ My blog :-)■ RaleighwoodMedia.
com/blog○ Twitter Small Business blog
■ https://blog.twitter.com/small-business
A Crash Course in Twitter● Twitter is an online social
networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but unregistered users can only read them.
● 43% percent of users have tweeted, but not within the last year. #TwitterQuitters are a real thing.
● 29% of users check Twitter multiple times per day.
● Engage with potential customers or clients and get on their radar - for their evening plans, their upcoming purchasing decisions, or just day-to-day brand building.
A Crash Course in Twitter● Twitter's user base size: 320 million
people using Twitter (60 million in the US) across 1.3 billion accounts.
● If you think you don't have anything to say, you're not thinking enough about the value your organization exists to provide consumers.
● Because Twitter is not as intrusive as email, the frequency with which you can communicate in this unique medium is much higher.
● Managing multiple accounts○ Personal○ Professional/business○ Using different lists on each○ Following different keyword
searches or topics● Know the topics or hashtags
being used in your industry/interests
● Track your stats! (Dashboard and per post “View Activity” views)
Brand Yourself● Fill out your profile completely
with:○ First and last name○ Quality bio○ Location○ Link to your website○ Headshot
● Design tips + image sizes courtesy of Adweek
● Mobile○ Various apps○ Ease of sharing○ Official Twitter app
■ Easy to switch between multiple accounts
○ Easy to manage “Lists” on both desktop and mobile, helps to cut down on the clutter/focus on task or topic
● Desktop○ Twitter.com○ TweetDeck
■ http:///tweetdeck.twitter.com
■ Allows for lots of easy “watching”, managing multiple accounts using columns
Desktop vs. Mobile
Twitter Search● Basics of Search:
○ People/other users○ Industry leaders (yawn!)○ Local companies○ Professional/trade
organizations○ Educational○ Peers
● Using Search to Win:○ Responding to users as a
human○ Saving searches for
keywords/topics■ Seeking referrals■ Complaining about
frustration/problem-solver needed
● Live video streaming● No maximum length● Stays available on
app/website for the day
Periscope● Content Ideas:
○ Mixology○ Wine tasting notes○ Kitchen demos○ Live music
Integrate with Email Marketing● Recycle your best content
○ The majority of content you spend time creating never gets seen on social
● Brand yourself as an expert in the area based on publishing helpful exchanges
● Consider sending dedicated campaigns to engage users on various platforms outside of email
● Include social media as more than just “buttons” or calls to action to follow
● What value do you offer on social that they can’t find elsewhere?
Integrate with Everyday Actions● How many emails do you
send a year?● Make sure you have a
compelling calls to interact with you on Twitter (and/or other platforms) in your signature… with links!
● Consider a cross-promotional exchange with complementary businesses/groups/other professionals
● Share tips alongside social media calls to action on your business card or other collateral you use for your business on a regular basis
Curating Content & Engagement● Apps that will help you be
present, even when you can be:○ Buffer.com○ TweetDeck○ HootSuite
● What should we talk about?○ Download Twitter app on
your smartphone and log in
○ Easily share from Flipboard app and others
○ Local news and lifestyle sites
○ Industry/trade orgs
Twitter Advertising● Types of Ads on Twitter
○ Grow fans○ Drive clicks, conversions○ Increase tweet
engagements○ Drive app installs or
engagement○ Find leads○ @TwitterAds
● Case Study○ $500 generated 200+
new followers○ Targeted competitor
publications○ Targeted NC geographic
area○ Received demographic
data about new followers, interests