TwitterBasics for business
You can say a lot in 140 characters
#FunFact
29.9 million users
90 million tweets per daymaking it
#3worldwide
In Japan
That was powerful and only 74 characters.
But what is the big deal...
What’s the difference?
A pub
The trade show
The meet and greet
Imagine
[Tokyo Dome photo]
food
start
ACCJCCCJ
Tokyo CamberEuro Chamber
Kanagawa Chamber
ANZCCJ
Chiba Chamber
Trade orgs
NPOs
NGOsRandom United Nations
artists
musicians
independent businesses
That is
FACT:Twitter users are young, smart, affluent, & tech-savvy.
US Twitter users are more educated than the general population.
Advanced degree Some Graduate Credits 4-YR college 1-3 Yrs collge Highschool
33
2319
8
13 12
23
30
1617
Monthly Twitter users 18+Total Population 18+
Source: Hubspot
What we found...
69%79%
Lots of clicks More page views
Cost reductionAs part a larger inbound marketing plan
ButHow can
work for
my business?
7 Ways Twitter can work for your business
1) People can discover your company and services.
2) Build your brand and brand loyalty.
3) Generate and nurture leads.
4) Learn by listening to potential customers.
5) Exert your expertise in a field.
6) Be useful to those looking for services in your field.
7) Get to know your competition and strategize.
They have
crap serviceThey have inbound
marketing!They have
great info.
I have a
beard.
How do you manage it all?
One tool of many...for effective inbound marketing
Promote your businessAnywhere & Anytime w/#Twitter.
Two short storiesCharmin Toilet paperJapanTourist.jp
Charmin Toilet paper#tweetfromtheseat & sitorsquat appBeing useful, informative yet having fun.
JapanTouristTaiji Hunt astroturfTaking a stance that improves your brand and informs the public.
Thank youJustin W. Dart
Social Media Marketing Managerwww.japantourist.jp
@japantouristjp @ideasabound