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Page 1: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Twitter Job Search Strategies

September 26, 2013Christy Schutz

Page 2: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Agenda

• Intro to Twitter• 4 Ways To Use Twitter for Job Search• Remembering the Goal of Twitter• Brief Overview of How to Get Started• Q&A

Page 3: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

My Background

• Advertising, Marketing and Communications Professional for past 15+years

• Last 13 years with the recruitment communications firm, Bernard Hodes Group

• Co-published book on Women-Owned Businesses in the Tampa Bay Area called CRAVE Tampa Bay

• Author on career management, telecommuting, women in the workplace, and more

• On Twitter: @ChristyKSchutz

Page 4: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Intro to Twitter

Page 5: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

What is Twitter?

• Information Source• Noise• Celebrities• Contacts• What people had for lunch• Showcase of Best Practice business ideas• Meaningless & overwhelming• Another tool in your job search arsenal

Page 6: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

All of the above!

Page 7: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)
Page 8: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

What is Twitter?

“Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.”

Page 9: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

What is a Tweet?

At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long. Tweets can contain photos, videos and conversations – all in a glance.

Page 10: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Learn the Lingo:Twitter Terminology• Feed: the stream of tweets that shows all the Tweets from the users you are

following on Twitter• Handle: your username on Twitter• Retweet: when you repost another Twitter user’s Tweet• Mention: tweets can include mentions of other Twitter users by using their

@name/handle• Reply: when you respond publically to a specific user• Direct Message: when you correspond privately with a specific user (both have to

be following each other) • Hashtag #: hash tags are words or acronyms used to make your content more

searchable• URL Shorteners: bit.ly, tinyurl, ht.ly, etc.

Page 11: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Ways to Use Twitter for Job Search

Page 12: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

#1: Twitter Handle & Professional Profile

• Take care when creating your Twitter handle• Twitter profile is your online business card• Describe your skills and experience• Use terms recruiters would search for when looking

for talent• Link to your online resume, website, blog, or

LinkedIn profile• Forces you to be brilliant and brief• Powerful personal branding tool

Page 13: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

#1: Twitter Handle & Professional Profile

Page 14: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

• Twitter’s culture makes it acceptable to “follow” companies you are not plugged into or people you don’t personally know

• Start following these users and grow the number of individuals/companies you follow slowly to avoid looking “spammy”

• When you follow them, you will see their posts, but they won’t necessarily see yours (unless they follow you back)

• Listen and learn about the topics they are tweeting about (excellent way to prep for an interview, identify new career paths or learning opportunities, etc.)

#2: Connect with Key Players/Organizations

Page 15: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

• Find jobs before they are stumbled upon by your competition on the job boards or company websites (results are usually more timely than Google or other search engines)

• Use hashtags like #Jobs, #JobSearch, #JobOpening, #JobListing, #HR, #Recruiting, #Hiring, #Employment, #ApplyNow

• See “who” is broadcasting the tweet, and consider them as a potential “friend” for your network

#2: Connect with Key Players/Organizations

Page 16: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Use Twitter’s search or Twitter directories to start following people in your industry, companies you are interested in working for, etc.

#2: Connect with Key Players/Organizations

Page 17: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

#3: Contribute Valuable Content

• Ask/respond to questions• Join Twitter chats• Share news articles that are relevant to your industry• Retweet links or tweets from other industry leaders

you respect

Page 18: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

What to Tweet?

• Take a multi-channel approach that blends industry content (news, articles, advanced in the industry, subject matter expertise) along with inspirational quotes, point-of-view comments, conversational dialogue, and a taste of your personality.

Page 19: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

What NOT to Tweet?

• Sex, politics, religion, jokes or disparaging remarks about race, ethnicity, or geographic location

• Trash talking your employer or colleagues• Other things that are going to position you negatively

during your job search (be cognitive of your personal brand)

Page 20: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

#4: Make a Personal Connection

• Establish contact, build a relationship, then take it offline

• Be bold enough to suggest meeting for coffee or trading ideas on a quick conference call

• Attend Meetups, tweet n’ meets and industry conference events, etc.

Page 21: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

That one’s worth repeating!

Page 22: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Don’t lose site of the fact that the end goal in all of this is

to develop relationships that will transcend the

computer screen and help you land your next great job!

Page 23: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Overview of How to Get Started

Page 24: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Register (or Login)

Page 25: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Create a Profile

• Include a picture

• Professional, searchable, and impactful

• Link to your own website or your LinkedIn profile

Page 26: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)
Page 27: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Start Tweeting!

Page 28: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Managing Your Time

• Know what you want to accomplish and track your progress (@replies, DM and follows offer instant feedback)

• Set limits by establishing amount of time/frequency• Utilize social media management tools like Hootsuite,

Buffer, Socialoomph, Tweetdeck, etc.• Set filters up front that will help you later (e.g. lists,

searches)• Create a content calendar that outlines the types of things

and topics you are going to tweet each week

Page 29: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)
Page 30: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Q & A

Page 31: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Resources:

• Twitter 101: What is Twitter Really About: http://socialmediatoday.com/node/1371811

• Twitter YouTube Video: http://www.youtube.com/watch?v=4AN4_N5N52U#t=12

• 10 Best Social Media Management Tools: http://dashburst.com/best-social-media-management-tools/

Page 32: Twitter Job Search Strategies (presented at the 2013 APICS Tampa Bay Job Seeker Symposium)

Ways to connect with me:

• Twitter: @ChristyKSchutz• LinkedIn: www.linkedin.com/in/christyvalienteschutz• Facebook: www.facebook.com/christy.schutz


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