“THE FASTEST, SIMPLEST WAY TO
STAY CLOSE TO EVERYTHING YOU
CARE ABOUT.”
Ashley Balchunas, Tommy Botsaris, Allison Bradley, Kenny Ng
History of Twitter
Started off as podcasting company Odeo Apple’s iTunes podcast
Jack Dorsey: big idea of streaming SMSTwttrMarch 21,2006 – July 2006
“just setting up my twttr”
Jack Dorsey on the Founding of Twitter
http://www.businessinsider.com/jack-dorsey-story-of-twitter-2010-11
Twitter’s Logo
What is Twitter?
A real-time information network that allows you to connect to stories and people that interest you
You don’t have to tweet to use twitterAs of July 1, 2012, twitter had 517 million
accounts, making it the second largest social networking site
Where is Twitter used?
What is Twitter used for?
Pointless babble– 40%Conversational – 38%Pass-along value – 9%Self-promotion – 6%Spam – 4%News – 4%
Who uses Twitter?
Twitter is used mainly by older adultsWomen use twitter more than menCelebritiesCompanies
How to use Twitter
Users can connect with each other using the @ symbol followed by their username
Posts are grouped together by hashtags, (#) which create trending topics
Users can retweet others tweets by using RT
Most Popular Twitters
Technology
Twitter uses open source softwareOpen source software “offers a speedy way to
develop software”“It is made available to the whole
community”It’s free
Benefits of using Twitter
Everything happens in real-timeReadily accessible, easy to useStay updated with current eventsQuickly find up to date newsBusinesses
Brand Awareness Reach many people No cost
Risks of Twitter
Personal safetyJob securityHackingPublicityContentBusinesses
Can experience mass “unfollowing”
How Twitter is Changing
Twitter is shifting from being a real-time information utility to more of a global media outlet
Twitter has begun to restrict its open API (Application Programming Interface)
Cut off third-party developers
The Future of Twitter
Twitter’s future lies in capturing more user attention by using features like “expanded tweets”
New Partnerships
While Twitter has cut ties with developers they have started to make new partnerships with the likes of NASCAR and NBC during the Olympics
Certified Products Program
The Certified Products Program highlights the best products and services to thrive on Twitter
Twitter is mainly focusing on the three categories engagement products, analytics products, and data reseller products
The partners of the “Certified Products Program” include Attensity, Crimson Hexagon, Dataminr, Datasift, ExactTarget, Gnip, HootSuite, Mass Relevance, SocialFlow, Sprinklr, and Topsy
Questions
Do you think that the benefits outweigh the risks for businesses using Twitter? Would you recommend a business creating a Twitter account?
Do you think it is a good idea for Twitter to change from a real time information utility to a global media outlet?
For those of who have a public Twitter account, are you concerned with privacy issues you may be faced with?