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ERP with a 1-2 Punch: Using a Two-Tier ERP Strategy to Compete
TWO-TIERERP STRATEGIES
INCREASE
COMPETITIVE
ADVANTAGE
or a variety of reasons, manufacturers havefound that operating with a single-instanceERP system is like fighting with one hand
tied behind their backs: it restricts their ability tocompete. Companies looking for an advantagehave found it in a Two-Tier ERP strategy. Thesecompanies have discovered that a second tier cansave thousands of hours and millions of dollars in
lost opportunities. It gives them the 1-2 knockoutpunch they need to floor the competition.
F
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Why One-Punch ERPIsnt Enough
Manufacturing today requires flexibilityand the ability to adapt quickly to change.While standardizing systems acrossbusiness units provides some value, there
are also large costs associated with themaintenance and implementation of thesehuge systems. As these systems grow insize, so does the cost. They become lessflexible, slower to upgrade, and inhibitthe ability to compete. Like an agingboxer, time is not their friend.
$$
$$$$
Increasing ERP Flexibilities
Single ERP
$
$$
$ $
$ $
$$
$
$
$
$
$
$$
$with Two-Tier $$ $$ $$
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1Q2013
3Q20131Q2014
Global ERP Upgrade Schedule
3Q2014
1Q2015
3Q2015
Increasing ERP FlexibilityThe addition of Two-Tier ERP strategies givesmanufacturers the flexibility to reach businessopportunities that less-flexible systems cant.
Compounding the difficulty in building competitiveadvantage through an ERP system is the homogeneousnature of global ERP systems. When everyone is operating
the same solution, they have the same capabilities andno competitive advantage is gained. Any move is easilyanticipated and defended. The result is a draw.
Manufacturers often find that a single, global systemcant address their specific, local, competitive needsand can be too slow to implement. After lost timewaiting, the end result is a tremendous amount of
compromise for a less-than-optimal system that cantdeliver the competitive advantage they need today.
Many companies are forced to schedule ERPupgrades years in advance due to the resourcesrequired and cost of implementation. It couldliterally be years before upgrades hit local
shop floors. Then the process starts all over.
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Four Winning Ring Strategiesfor Two-Tier ERP
The following are the best practices of complexmanufacturers weve identified using Two-Tier ERPstrategies to knock out their competition.
1. Go to the bodymake local factories strategicin support of global value chains.
More often than not, competitions are won byexecuting rather simple actions consistently, over andover. In boxing, that means working the opponentsbody. In manufacturing, that means operating withextreme efficiency at the local level. Two-Tier ERPsystems provide the very specific localized data youneed to operate in real time that global systemscant or dont accommodate. This information iswhat enables you to innovate at the local processlevel and adjust your product strategy globally.
Adopting to Production Changes
Print Production
Laptop Production
X XX
X
When markets change, being able to adaptand source locally delivers huge time advantagesand eliminates production interruptions.
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The example here shows how one global electronicsmanufacturer was able to quickly shift production fromprinters to laptops because of their ability to integratewith local supply chains.
2. Eliminate distractionsconquerbad complexity.
A boxer that takes his eyes off of his opponent is askingfor a very short fight. Manufacturing is no different.Focusing on too many things or the wrong thingsleads to inefficiency. Simplifying every phase of thevalue chain is the key to rooting out unnecessarycomplexity and becoming more efficient.
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Inactivity is the biggest sinin boxing.
Sugar Ray Leonard, "Boxer of theDecade" for the 1980s.
Focus on Core Business RequirementsFocus on Core Business RequirFocus on Cor ements e Business Requirements
Eliminating unnecessary information enablesyou to focus on your core business differentiatorsand hit your competition where it hurts the most.
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In a recent study, IDC Manufacturing Insights identifiedthe following as the top three impediments to gettingmore value from existing ERP systems:
23.3 % - Existing ERP systems are too complex tointegrate seamlessly with other existing applications.
20.1 % - Financial ERP and operational capabilities areweak or nonexistent.
18.4 % - Too complicated and expensive to upgrade.
Whats behind these statistics? In many instances,the needs of different departments, divisions andcountry subsidiaries are outpacing the centralizedERP systems.
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All the time he's boxing, he'sthinking. All the time he wasthinking, I was hitting him.
Jack Dempsey, World HeavyweightChampionship from 1919 to 1926.
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3. Stick with the planunite enterprise systemsto a common strategic objective.
Just like a good fight plan, your ERP strategy shouldbe designed to go the distance. Leading companiesare using Two-Tier ERP systems as a central part of theirstrategy to streamline operations and gain customerinsights over the long haul. It enables companies to
keep pace with technology whether theyre dealingwith aging legacy systems, expanding into new marketsor integrating acquisitions into the organization. Someof the advantages companies are achieving include:
Cultivating the local supply chain
Streamlining process management and newproduct development
Increasing flexibility
Improving channel assembly programs
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In boxing, you create a strategyto beat each new opponent;it`s just like chess.
Lennox Lewis, Three-timeHeavyweight Champion
Unite Systems to ImproveSpeed-to-Market
A
B
One manufacturer displaced a long-standingrival by cultivating a local supply chain whiletheir competitor continued to outsource. Byusing a Two-Tier ERP strategy and sharing acommon system of record through MasterData Management (MDM), this companysuccessfully displaced 34% of its competition.
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4. Rely on your cornercapitalize on theknowledge of existing teams.
Nobody knows a boxer better than his corner. Similarly,nobody knows your business better than your in-houseexperts. Manufacturers that get the greatest benefitfrom a Two-Tier ERP strategy dont chase the lowestcost hour around the world. Instead, they make
manufacturing a strategic role in their businessmodels. They use manufacturing centers as a meansto connect with, understand and ultimately gainmarket share in new markets through the following:
Greater analytics and enterprise performancemanagement accuracy
Concentrating on accelerating business models
and time-to-market rather than cost reductions Gaining a time-to-market advantage and penetrating
new markets
Capitalizing on analytics to become customer-driven
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Throw a straight left down themiddle and we all go home.
Manny Stewards, Prince HamedNaseems cut man. (Naseemknocked out his opponent with astraight left in the next round.)
Experience Beats Low CostExperience Beats Low CostExperience Beats Low CostExperience Beats Low Cost
Local in-house experts enhance your strategicadvantages while greatly reducing training,management costs and churn.
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And the winner is Two-Tier ERP strategies are enabling manufacturers tostay in step with customers unique, changing andchallenging expectations and needs. They have thepotential to streamline new products and development,increase time-to-market and lead to greater cost andtime efficiencies throughout a manufacturing network.
Companies that dont have these abilities to maximizeand fine-tune their ERP system to match their businessstrategies are going to be left behind or suffer aknockout punch from companies that do.
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ReferencesNah, F. & Delgado, S. (2006). Critical Success Factorsfor Enterprise Resource Planning Implementation andUpgrade. The Journal of Computer Information Systems,46(5), 99-113.
Ugrin, J. (2009). The Effect of System Characteristics,
Stage of Adoption and Experience on InstitutionalExplanations for ERP Systems Choice. AccountingHorizons, 23(4), 365-389.
Velcu, O. (2010). Strategic Alignment of ERPImplementation Stages: An Empirical Investigation.Information & Management, 47(3), 158.
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About CincomCincom recognizes that it is your peopleyourcustomer-facing employeeswho represent yourbrand. And in each interaction, it is the experiencethat they deliver to your customers that either buildsvalue for your brand or destroys it. It is a powerful role toplay. Since 1968, Cincom has helped thousands of clients
worldwide by solving complex business problems withits software and services.
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