CEO / Founder
First, A Little Background…
Sony Corporation of America
• SCA is the U.S. subsidiary of Sony Corporation (Headquartered in Tokyo)
• Based in New York, NY • Sony is a leading manufacturer of audio, video,
communications, and information technology products for the consumer and professional markets.
– Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment and technology companies in the world.
Sony Network Entertainment (SNEI)
• Drives vision, strategy and execution for network services across the entire Sony Group
• Offers consumers compelling, connected entertainment experiences across a variety of consumer electronics devices
• A division of the Networked Products and Services Group • Based in San Francisco, Los Angeles, San Diego • Brands Include:
– PlayStation® Network, Sony Entertainment Network, Music Unlimited and Video Unlimited
The Challenge
“We’re getting more requests than we can manage. Do you think we need a CMS?”
The SEN Legacy System The painpoints
“CMS” Publishing System • Not a true CMS. Never designed to support required number of
locales/pages
Static Publishing • Systems environments could only support static files • Frequent releases (2-3 times/week)
Workflow Bottleneck • 30 Stakeholders, 1 Developer/Agency
High Complexity • Rate of complexity increasing exponentially as new locales are being
added • High probability of errors with compounding logic
The Requirements
The Requirements Getting it right from the start
14 languages 57 countries (Expanding to 75+ countries) Need support for web, mobile, device sites 2,000+ pages of content Thousands of products (music, video, games) Thousands of redirects to support
• Geo-IP, A to B, Device-based etc.
15+ Planned Releases per month Legal pages, press releases, marketing promotions… A/B Testing Analytics
Weighing the options… Commercial CMS, Open Source CMS, TYP-03 Huh?”
Commercial CMS Always the first on the table
Advantages: Brand Recognition
• Easier corporate sponsorship
“Less Liability” • If something goes wrong,
there’s someone to hold accountable
“Better” Support • “If I pay for commercial
software, then there must be someone I can call”
Disadvantages: Higher Costs
• Exorbitant licensing & support costs
New Feature Requests • Proprietary code base • Extended features costly
Corporate Changes • Mergers, acquisitions,
shutdowns
Open-Source CMS The smarter alternative?
Advantages: Lower Costs
• No licensing fees. Support costs are generally lower than commercial
Community Support • Organic/viral development
stability
Vendor Transitions • Easier to transition to new
implementation vendor if necessary
Disadvantages: Less Support
• Segmented support communities
Less Documentation • Generally the case for OS – not
in the case of TYPO3
A Perception Challenge • “We don’t value what we don’t
pay for”
TYPO3 CMS The system of choice
Advantages: Enterprise Class
• Multi-site administration, top-down publishing, security, etc.
Internationalization • Language localization and
backend interface localization
Extensibility • Framework approach, plug-
ins, add-on modules, configurability
Disadvantages: U.S. Based Support
• Less prominent in U.S. vs. Europe
Complexity • Typoscript, extension
development, content integration, steep learning curve, etc
Systems Integration • Systems configuration,
Continuous Integration, PHP, etc
The solution Rapid Development & Deployment
Getting it done … on a very tight schedule
Feb 17, 2012: Awarded as TYPO3 Implementation Vendor 6 weeks development & migration
• 15 developers & project managers • Synchronized content during 15 static releases • Redirect management of over 2,000 redirects • Scraper functionality to index legal content • 50+ locales (single/multi page tree) • Localized product listings (music, video, games) • Web and mobile versions
2 weeks coordination with IT team • High security setup • Loadbalancing • Continuous Deployment
April 17, 2012: Full Relaunch
+
Today Productive, stable platform
Collaborative workflow with multiple agencies using TYPO3 • 50+ content editors/producers; integrated workspaces/workflow • Working on integration with other Sony group properties
2 weekly releases & real-time publishing • TYPO3 in production on live servers
Country expansion and localization Content editing and scheduling Funding innovation
• Automated product feeds module • Redirect management module • Dynamic imaging module
Want to know more?
Global Headquarter: AOE media GmbH Borsigstr. 3. 65205 Wiesbaden Tel.: +49 6122 70707-0 Fax: +49 6122 70707-199 E-Mail: [email protected] Web: http://www.aoemediacom
