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Page 1: Ugo Orlando | Community Management

Community Management

[email protected]

Ugo Orlando

Page 2: Ugo Orlando | Community Management

Even earlier…  

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is a disruptive agency, “best International Small Agency” by AdAge in 2011 I was a Community Manager, in charge of…

Social Media Strategies for Client Brands (Banking, Health, Beverages) & the Agency Disruptive Contact with Influencers and Press to promote our Work Worldwide

Manager: Mr. Nicolas Mirguet, ex- Head of Social Media

is a social gaming company, 3rd most important worldwide I was a Community Manager, in charge of…

Creating & Managing Facebook Ads. PR for France. Valuable product improvements Fanpages animation, Contact with key users, Social Media twists

Manager: Mr. Thorbjörn Warin, ex-Head of Marketing

 

Administrative Assistant Web writer

Community Management Ugo Orlando

Companies I worked for…

Page 3: Ugo Orlando | Community Management

Companies I worked for…

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is a traditional agency, part of the \TBWA group I was a Junior New Media Project Manager, in charge of… Long term Mobile project management iPhone advergame (Beverages) Contact with customers and providers. Assistance to planners and copywriters. Manager: Mr. Jérôme Reminiac, ex-Head of New Media

is an editorial agency I was a Junior Web Writer, in charge of… Site restructuration, editorial animation. interviews for Client Brands (Sustainable development, Nuclear, Facility management, Health) Manager: Ms. Valérie Hameau, Head of Consulting

Interviews, Sales, Writing Column Management, Reviews

Community Management Ugo Orlando

Page 4: Ugo Orlando | Community Management

A few Facebook Pages I managed…

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facebook.com/diamonddashgame 7 Languages (Steering) 13-25 Mixed Cross-pages Contests Following Gaming Mechanics Characters Managing the Page

facebook.com/happyhospital 7 Languages (Steering) 18-25 Females Cross-pages Contests Following Gaming Mechanics Characters Managing the Page

facebook.com/bubbleisland 2 Languages (Operational) 15-35 Females Wall Contests Following Gaming Mechanics Characters Managing the Page

facebook.com/monsterworld 2 Languages (Operational) 25-35 Females Cross-pages Contests Following Gaming Mechanics Characters Managing the Page

5.2M Likes

4.2M Likes

1M Likes

4.8M Likes

Community Management Ugo Orlando

Page 5: Ugo Orlando | Community Management

A few Facebook Pages I managed…

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facebook.com/durexarabia 2 Languages (Steering) 16-30 Males Built from the ground up Recruitment via Facebook Ads Character managing the page

facebook.com/axefan 1 Language (Steering & Operational) 13-25 Males In-tab contests Following 360 Advertising DNA Characters Managing the Page

40k Likes 660K

Likes

facebook.com/buzzmantv 1 Language (Steering & Operational) 22-35 Mixed General updates about the agency Small Parisian advertising sphere

facebook.com/nokiafrance 1 Language (Steering & Operational) 1!-30 Mixed As part of a digital campaign

4.5k Likes

80k Likes

Community Management Ugo Orlando

Page 6: Ugo Orlando | Community Management

A few other brands I worked for…

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Community Management Ugo Orlando

Page 7: Ugo Orlando | Community Management

Who I am…

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Both Sensitive & Pragmatic Starting from a very sensitive nature, I balanced my personality while studying in a business school to get a Marketing background This is helpful to bridge the gap between consumers and brands Trends I try to stay ahead of trends, such as Advertising in Social Games This is a sure way to remain innovative & disruptive Berlin style The Pragmaticreativity of this city inspires me I work in Paris, Berlin and anywhere in Europe Writing I love words & I can handle them

Community Management Ugo Orlando

Page 8: Ugo Orlando | Community Management

What you can buy from me…

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Community Management Storytelling, Engagement, Embodying the Brand, Benchmark

Recruitment, Moderation, Coordination with other media On the long run or within a campaign

Social Media Marketing Facebook Ads, Facebook Apps, with Killer insights

Online & Offline PR, Influence, Activation, Social Media twists

Community Management Ugo Orlando

Page 9: Ugo Orlando | Community Management

What I like…

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Advertising When brands respect its audience rather than its habits Social Gaming And how it’s becoming a mainstream medium Writing Both professional & personal Theatre Attending & acting Cities I enjoy wandering in unknown cities and getting lost

Community Management Ugo Orlando

Page 10: Ugo Orlando | Community Management

Thanks

If you’ve read enough for today, contact me instead

[email protected] 0033 6 03 61 23 65

Community Management Ugo Orlando

You can also read the thesis I wrote in Nov.11


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