John Kimbell, Managing Partner
“UNDER THE HOOD” OF PROGRAMMATIC BUYING- AN AGENCY PERSPECTIVE
Who we are
Our experience in the programmatic buying space
Why we work with Rocket Fuel
OVERVIEW
An independent digital media agency
Team of 10 No Astronauts or PhD’s
Specialists in :- Media Planning & Buying Performance Marketing Paid Search
WHO WE ARE
To work with ‘best in class’ partners, whilst remaining channel & vendor agnostic
To maximise the use of the best technology
To trust the technology
To simplify an complicated marketplace for our clients
OUR APPROACH TO PROGRAMMATIC
“If you can’t explain it simply, you don’t understand it well enough”
~ Einstein
SIMPLICITY IS KEY
DSP/Tech Vendor/
Solutions Provider
Ad Exchange
Supply
Programmatic Efficiency Cost effectiveness Reliability
We have continually tested and refined a number of vendors and our approach in the programmatic & RTB space
Cluttered & competitive environment with many ‘me too’s’
‘IN MARKET’ SINCE 2010
Selection criteria includes Approach/Tech Service Insight Results
Trading Desk
‘IN MARKET’ SINCE 2010
OUR AGENCY TRADING DESK
We don’t use one.
Results driven
Resources
Efficiency/Cost
Flexibility & Impartiality
4 years of testing with Rocket Fuel
We prefer to work with vendors who are smarter than we are Rocket Fuel’s machines are more intelligent and capable of
processing & optimising ‘big data’ than any human is
As a result, our programmatic buying has become more efficient & scalable
As our confidence grew, so did their budgets
WHY ROCKET FUEL?
Product & tech evolution - Brand, Social, Mobile, Video
Embracing this leaves us free to invest time on the things we can influence
WHY ROCKET FUEL?
Bespoke, strategic planning
Analysis and interpretation of all campaign data
Client education
First class account management It’s not all about rocket science!
OUR ROLE
People Rocket Fuel’s humans are more intelligent than most IQ Parade
“The Human Touch” Hands on account management Insight & advice Correcting mistakes builds trust
WHAT’S ‘UNDER THE HOOD’?
1. More (premium) inventory sources will become available Mobile, Social, Video
2. (Creative) agencies will realise the potential of dynamic creative
3. Increased focus/use of 1st party data
4. Brand safety will become less contentious
5. Multi channel
6. Asia-Pacific
LOOKING INTO THE FUTURE
Intelligent Machines + Intelligent People + Human Touch
= Trust = Results = Client satisfaction
SUMMARY
0203 597 1404
www.navigatedigital.com
@navigatedigital
THANK YOU
