Clark + Huot CASE
Cause & Effect
The use of storytelling in rebuilding and reshaping one of America’s most respected brands: United Way.
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THIS WAY
Clark + Huot CASE
THIS WAY TO HOPE
Study: Brand PositioningProject: United Way Rebranding InitiativeClient: United Way
Take a look around and ask yourself if what you see is a true reflection of your community. To better understand this notion, we believe in a way of learning based on people telling their stories - people of all ages and from all walks oflife. By looking at our communities from the perspective of storytelling, we asan organization can learn more about how to help and honor those in need.
A dYnAmIcPErSPEcTIvE On THEnOTIOn Of cOmmunITYgOES bEYOnd blAck& WHITE.
Clark + Huot CASE
angry
frightened
weak
slow
impersonal
dishonest
fickle
pessimistic
skeptical
hate
difficult
forget
cry
apathy
take
rough
bitter
questions
ugly
sick
bully
enemy
never
die
friend
live
healthy
soft
always
beautiful
happy
answers
remember
sweet
knowledge
honest
care
easy
give
fast
love
hopeful
strong
courageous
laugh
idealist
intimate
loyal
clarkhuot.comStudy: Brand Attribute MatrixProject: United Way Rebranding InitiativeClient: United Way
IngrId
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clarkhuot.comStudy: Testimonial StorytellingProject: United Way Annual ReportClient: United Way
Fig.1: Internal Brand PosterProject: Rebranding InitiativeClient: Payworks
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vIc & bETTY
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clarkhuot.comStudy: Testimonial StorytellingProject: United Way Annual ReportClient: United Way
Clark + Huot CASE
100% Of All mOnEYrAISEd THrOugH OurvArIOuS fundrAISIng& cAmPAIgn InITIATIvESgOES bAck InTO THEcOmmunITY.
clarkhuot.comStudy: Broadsheet Format (cover & spreads)Project: United Way Annual ReportClient: United Way
Clark + Huot CASE
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WE All HAvE A STOrY TO TEll.
Study: Image LibraryProject: United Way Annual ReportClient: United Way
Clark + Huot CASE
A “bOOk WITHIn A bOOk” cOncEPT APPEAlS TO bOTH THE HEArT And THE mInd.
Study: Fundraising BrochureProject: United Way Rebranding CampaignClient: United Way
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Clark + Huot
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Clark & Huot is a brand development and strategic design firm. We help companies design, launch and manage their overall brand experience over all pointsof customer, employee and shareholder contact.