Lets introduce…….
Jeanet Luijerink → Study counselor (pre) Master CS
Present: Monday, Tuesday, Thursday, Friday
(Cubicus C106)
E-mail: [email protected]
Mark Tempelman → Graduation coordinator Master CS
Present: Monday till Friday (Cubicus C216)
E-mail: [email protected]
MASTER Communication Studies (CS)
The masterprogramma CS is a one year study programme (60 EC)
The masterprogramme CS has been designed so that the student is personally
responsible for his/her own course of study and academic progress.
↓
Within the masterprogramme students are given freedom to make choices, so
the masterprogramme CS is not the same programme for all the students of
Communication Studies.
After completing succesfully the masterprogramme you may call yourself →
Master of Sience (MSc)
MASTER PROGRAMME (1)
Before starting with the master’s programme you have to choose between
one out of (next year) four specialisations.
- Marketing Communication
- Corporate Communication
- Media and Communication
- Technical Communication
Each specialisation includes a specific range of courses. When you f.e.
have chosen for the specialisation Marketing Communication, you can
choose also elective courses from the other specialisations offered!
MASTER PROGRAMME (2)
For each specialisation the generic study trajectory looks as follows:
Compulsary courses (10 EC)
- Core courses of the chosen specialisation ( 2 courses of 5 EC each);
Offered twice per year (each semester).
(It is not allowed to take more than one core course, because of the
content-related overlap!)
Elective or specialisation courses (20 EC) (offered once a year!)
(at least two courses within the specialisation you have chosen!)
Master thesis (30 EC)
MASTER PROGRAMME (1) (start Sept. 2014)
Obligatory Elective Graduation
Semester 1 Semester 2
Block 1A Block 1B Block 2A Block 2B
5EC
Essentials in…
5EC
Research Topics in…
Master Thesis 30 EC
5ECSpecialisation or
elective course (1)
5ECSpecialisation or
elective course (2)
5ECSpecialisation or
elective course (3)
5ECSpecialisation or
elective course (4)
MASTER PROGRAMME (2) (start Sept. 2014)
Obligatory Elective Graduation
Semester 1 Semester 2
Block 1A Block 1B Block 2A Block 2B
5EC
Essentials in…
5EC
Research Topics in…
5ECSpecialisation or
elective course (4)
5ECSpecialisation or
elective course (1)
5ECSpecialisation or
elective course (2)
Master Thesis 30EC
5ECSpecialisation or
elective course (3)
MASTER PROGRAMME (3) (start Sept. 2014)
Obligatory Elective Graduation
Semester 1 Semester 2
Block 1A Block 1B Block 2A Block 2B
5ECEssentials in...
5ECResearch Topics in…
5EC
Specialisation or elective course (3)
5EC
Specialisation or elective course (4)
5ECSpecialisation or
elective course (1) Masterthesis 30EC
5ECSpecialisation or
elective course (2)
MASTER THESIS (30 EC)
You can start with the Master thesis if………………..:
you have completed successfully your bachelor CW or pre-master CS,
you have completed successfully the Essentials course and two specialisation/elective courses, so you have completed successfully your coursework in terms of study load at least 15 out of 30 EC.
Starting with the master CS………
From the academic year(12/13) a so called “harde knip” is
implemented for all bachelor and pre- master students!
↓
You can only be admitted to the Master CS at the moment you have
completed your bachelorprogramma CW or pre-masterprogramme CS
completely!
You can start with the master’s programme in September or February.
Before starting with the master CS you have to fill in the
registrationform Master CS, you can find on our (master)website
http://www.utwente.nl/cw/master/forms_manuals_regulations/Registration%20Form%20Master%20CS%2013%2014/
For pre-master students starting with the master……
Your enrolment will switch from a premaster enrolment with a payment per EC to a master enrolment with payment
of Tuition Fees.
What does this mean?
1.When you pass your last course for the PM contact the Study counsellor.
Admission Statement C CSA
2.CSA will contact you about how to finalize your enrolment and payment of tuition fee
3.You can choose between two payment methods: Single transfer or Payment by instalment (please arrange
payment method with CSA)
4.As soon as you have signed the authorisation form you will be enrolled in the master’s programme
University of Twente
Master Communication Studies 2014-2015
Content of the specialisations and master thesis
The Master Communication Studies
Research oriented 60 EC programme, subsequent to the bachelor
Communication Science or pre-master Communication Studies.
Researching communication related phenomena from a behavioural (or
social sciences) perspective.
Four specialisations to start in each semester:
Corporate Communication
Marketing Communication
Media and Communication
Technical Communication
30 EC courses + 30 EC Master Thesis
Full-time programme No part-time enrolment..!
Language of all specialisations is English
Corporate Communication
Research direction
Communication of organisations, in organisations and between
organisations
An interplay between internal and external communication(s)
Main research topics
Reputation management, Public Affairs
Organisational trust and CSR issues
Identity issues (corporate, organisational and visual)
Relationships / Networking (in and between organisations)
Leadership and Employee Communication
Corporate Communication
Specialisation courses: Corporate Communication
Block 1A Block 1B Block 2A Block 2B
5EC 5EC 5EC 5EC
Persuasive Communication Multisensory Marketing and Product Experience Advertising and Marketing Psychology Brand Management
Pruyn Fenko Hegner Hegner
192402500 201200066 201200049 201200054
5EC 5EC 5EC 5EC
Corporate Visual Identity Management Consumer Experience of the Service Environment Sustainability Marketing Communication of Service Organisations
Krokké Galetzka Bialkova Van der Geest
192403750 ????? ?????? 192405110
5EC 5EC 5EC 5EC
Van Vuuren Beldad Linders Gosselt
????? ???? 200900001 192403650
5EC 5EC 5EC 5EC
User Centered Design of New Media Authoring and Collaboration Tools Social Media Social Implications of the Internet
Van der Geest De Vries Van Deursen
201000113 20130028 201200053 ??????
5EC 5EC 5EC
Philosophy of Technology Computer Ethics User Support
Verbeek Soraker Karreman
201200063 191612680 ??????
5EC 5EC 5EC
New Media in Organisations Innovative Digital Public Services Human Computer Interaction
De Vries Ebbers Schmettow
201000116 ????? 201100126
5EC
Designing Learning and Performance Support Specialisation coursesVan der Meij
?????
Semester 1 Semester 2
Positive Organizing Trust, Risk and Organisations Public Affairs Reputation Management
Corporate Communication (Examples)
Online privacy concerns; do we still trust organisations online?
Prof. dr. Menno de Jong
Professional and Organisational Communication
Dr. Ardion Beldad
Online privacy concerns and trust in organisation
Corporate Communication (Examples)
Job-crafting; making our work environment work for us
Dr. Mark van Vuuren
Research on job-crafting and (perception of) work-meaning
Marketing Communication
Research direction
Marketing communication focusses on the effects of communication
means (i.e. advertising), environmental (design) aspects as well as
aspects of message content, on consumer behaviour.
Main research topics
Consumer responses towards CSR communication
Consumer information processing
Service environments and service encounters
(Multi-) Sensory marketing
Brand equity, Brand personality and Brand activation
Marketing Communication
Specialisation courses: Marketing Communication
Block 1A Block 1B Block 2A Block 2B
5EC 5EC 5EC 5EC
Persuasive Communication Multisensory Marketing and Product Experience Advertising and Marketing Psychology Brand Management
Pruyn Fenko Hegner Hegner
192402500 201200066 201200049 201200054
5EC 5EC 5EC 5EC
Corporate Visual Identity Management Consumer Experience of the Service Environment Sustainability Marketing Communication of Service Organisations
Krokké Galetzka Bialkova Van der Geest
192403750 ????? ?????? 192405110
5EC 5EC 5EC 5EC
Van Vuuren Beldad Linders Gosselt
????? ???? 200900001 192403650
5EC 5EC 5EC 5EC
User Centered Design of New Media Authoring and Collaboration Tools Social Media Social Implications of the Internet
Van der Geest De Vries Van Deursen
201000113 20130028 201200053 ??????
5EC 5EC 5EC
Philosophy of Technology Computer Ethics User Support
Verbeek Soraker Karreman
201200063 191612680 ??????
5EC 5EC 5EC
New Media in Organisations Innovative Digital Public Services Human Computer Interaction
De Vries Ebbers Schmettow
201000116 ????? 201100126
5EC
Designing Learning and Performance Support Specialisation coursesVan der Meij
?????
Semester 1 Semester 2
Positive Organizing Trust, Risk and Organisations Public Affairs Reputation Management
Marketing Communication (Examples)
Brand activation and content marketing; adding consumer value
Prof. dr. Ad Pruyn
Marketing Communication and Consumer Behaviour
Dr. Sabrina Hegner
Brand management and Consumer Trust
Marketing Communication (Examples)
Healthy food products; how do consumers process information?
Dr. Svetlana Bialkova
Consumers Information processing strategies
Media and Communication
Research direction
Media and Communication is about developing an understanding of
the psychological processes behind (new) media use and media
design in order to effectively translate that knowledge into media
design and communication strategies.
Research topics
Implementation and effects of E-government strategies
Adoption and user centered design of (new) media
Effects of multi channelling and cross-media strategies
The dynamics and effectiveness of social network communities
ICT and (new) media usage in and between organisations
Media and Communication
Specialisation courses: Media & Communication
Block 1A Block 1B Block 2A Block 2B
5EC 5EC 5EC 5EC
Persuasive Communication Multisensory Marketing and Product Experience Advertising and Marketing Psychology Brand Management
Pruyn Fenko Hegner Hegner
192402500 201200066 201200049 201200054
5EC 5EC 5EC 5EC
Corporate Visual Identity Management Consumer Experience of the Service Environment Sustainability Marketing Communication of Service Organisations
Krokké Galetzka Bialkova Van der Geest
192403750 ????? ?????? 192405110
5EC 5EC 5EC 5EC
Van Vuuren Beldad Linders Gosselt
????? ???? 200900001 192403650
5EC 5EC 5EC 5EC
User Centered Design of New Media Authoring and Collaboration Tools Social Media Social Implications of the Internet
Van der Geest De Vries Van Deursen
201000113 20130028 201200053 ??????
5EC 5EC 5EC
Philosophy of Technology Computer Ethics User Support
Verbeek Soraker Karreman
201200063 191612680 ??????
5EC 5EC 5EC
New Media in Organisations Innovative Digital Public Services Human Computer Interaction
De Vries Ebbers Schmettow
201000116 ????? 201100126
5EC
Designing Learning and Performance Support Specialisation coursesVan der Meij
?????
Semester 1 Semester 2
Positive Organizing Trust, Risk and Organisations Public Affairs Reputation Management
Media and Communication (Examples)
Social media taken for granted?; Facebook vs WhatsApp policies
Prof. dr. Jan van Dijk
Member of “Cohen-committee”, investigating the riots in Haren.
Media and Communication (Examples)
Adoption and integration of (new) media in education
Dr. Alexander van Deursen
Adoption and Use of (New) Media Technology
Technical Communication (new specialisation)
Research direction
Technical communication is concerned with how we use and
perceive (instructional) communication related to products or services
It also addresses how communication means, supporting
technological innovations, can best be designed for optimal usability
Finally it also incorporates intercultural aspects as a result of the
globalization of consumer markets
Main research topics
Instructional Design
User Support
Philosophy of Technology
User Centered Design of (New) Media
Technical Communication (new specialisation)
Specialisation courses: Technical Communication
Block 1A Block 1B Block 2A Block 2B
5EC 5EC 5EC 5EC
Persuasive Communication Multisensory Marketing and Product Experience Advertising and Marketing Psychology Brand Management
Pruyn Fenko Hegner Hegner
192402500 201200066 201200049 201200054
5EC 5EC 5EC 5EC
Corporate Visual Identity Management Consumer Experience of the Service Environment Sustainability Marketing Communication of Service Organisations
Krokké Galetzka Bialkova Van der Geest
192403750 ????? ?????? 192405110
5EC 5EC 5EC 5EC
Van Vuuren Beldad Linders Gosselt
????? ???? 200900001 192403650
5EC 5EC 5EC 5EC
User Centered Design of New Media Authoring and Collaboration Tools Social Media Social Implications of the Internet
Van der Geest De Vries Van Deursen
201000113 20130028 201200053 ??????
5EC 5EC 5EC
Philosophy of Technology Computer Ethics User Support
Verbeek Soraker Karreman
201200063 191612680 ??????
5EC 5EC 5EC
New Media in Organisations Innovative Digital Public Services Human Computer Interaction
De Vries Ebbers Schmettow
201000116 ????? 201100126
5EC
Designing Learning and Performance Support Elective specialisation coursesVan der Meij
????? Obligatory specialisation courses
Semester 1 Semester 2
Positive Organizing Trust, Risk and Organisations Public Affairs Reputation Management
Technical Communication (Example)
Document design and communication effectiveness
Prof. dr. Menno de Jong
Professional and Organisational Communication
Master Thesis CS Learning goals
1. The student is independently or autonomous capable of designing a research
project with sufficient practical or public relevance as well as theoretical impact
within the fields of study related to the master Communication Studies.
2. The student is independently or autonomous capable of conducting and
managing a research project in terms of the execution of desk research, field
research and/or (quasi) experimental research.
3. The student is independently or autonomous capable of reporting about the
conducted research, based on the academic writing rules and principles related
to the field of study and type or genre of the document.
4. The student is capable of orally presenting the outline and key findings of the
research, relating the findings to the communication practice as well as
answering (non-)expert questions regarding the research.
Master Thesis CS Orienting and start-up process
During each semester an information meeting will be organised regarding the
start-up process of the master thesis.
Expected end of October in semester one of the academic year 2014-2015
Also negotiate the information on the graduation website:
http://www.utwente.nl/cw/afstudeerweb/master/
Orientation means regarding the master thesis
Content of the courses within the master programme
Research Topics course (continuing master thesis based on written proposal)
Profile webpages of teaching and/or research staff
Future career interests
Collaboration with external organisations
Master Thesis CS Orienting and start-up process
Collaboration with external organisations is possible; though:
Feasibility is depending on research question(s)
Possible trade off between internship and research
Consider the degree of independence as a researcher