Unleashing the Power of Web Based Content
Stefan Andreasen, Founder & CTOKapow Technologies, Inc
November 2007
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Company History Europe’s largest on-line real estate marketplace (1998-2002) Transitioned to enterprise mashup server software (2002
forward) Moved HQ to the US in 2005
250+ customers across US, Asia and Europe AT&T, Bank of America, Wells Fargo, Credit Suisse, Intel,
Vodafone, TSA, Audi, Novartis, Deutsche Post, DHL, Visa Strategic Partnerships
IBM, BEA, Attachmate, Oracle, FAST, EMC/Documentum Products
Kapow Mashup Server 6.3 - 8 years in making, mature, proven, highly scalable, enterprise-ready platform
build and share data API’s and feeds for mashups
Kapow at a Glance
Competitive advantage from better interactions
Source: McKINSEY & COMPANY
20%20%TransformationalTransformational
40%40%TransactionalTransactional
40%40%TacitTacit
Extraction and conversion or raw material
Producing goods
Comlex interactions (decision making,
collaboration, knowledge work)
Creating the value
Routine interactions (standardized,
invariable tasks)
Running the machinery
Opportunistic Projects for
Competitive Agility
Focus for IT investments
Western World
IT usage & ROI
Systematic Projects for Conservative
ReliabilityAlready optimized
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Systematic vs Opportunistic IT Projects
Opportunistic Projects for Competitive Agility
Individual, Departmental, Data Centric, Do-it-yourself, Web based, Collaborative,
Ajax, RIA, Portlets,Mashups
Systematic Projectsfor Conservative Reliability
Company Wide, IT- Controlled, Task Centric, Scalable, High Volume, High Security, Nonstop
Evolution of Web Applications into Mashups
Source: Rod Smith, IBM
What’s a Mashups? -You’re likely already doing it…
Research Reports
Data Mining
Price Comparison
Business Reports
Management Dashboards
Business Intelligence
Reputation ManagementProduct Evaluation
Market Analysis
Fundamental content
The components of a Mashup
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Presentation layer
Data layer
Value-add content
Mashup Builders
Mashup Infrastructure
Logic layer
The value of mashups are in combining content
Housingmaps mash up google maps and craigslist
Based on everyones content
Specialized content increase value
o School district ratings
98
9698
95
97
o Places of worship, LinkedIn/MySpace network, etc
o Fault lines
Classes of Mashup Data Sources
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Fundamental content
Value-add content
Unstructured content Specialized content Differentiating content Often no standard API or Feed Hard-to-get-to content
Structured content Standard content Subscribed content Content everyone can get if they
want to
There is a goldmine of content on the web/intranet:
Blogs, social media, communities matter on the web now Worldwide interest rate data Energy Markets Real-estate listings Compliance announcements SEC filings Edgars information Corporate Actions
Some companies are looking to create more meaningful time series from the web that can be “mashed up” quickly into applications (true R.A.D.)
Others are looking to triangulate information for compliance reasons The Companies that can get to the right content at the right time and
figure out how to mash up information most effectively will be the big winners
It’s all in the browser
The largest challenge for Mashups Today Too few APIs and feeds exist to content
APIs and content feeds difficult to create
Existing content collection tools optimized for structured enterprise data sources
Exponential growth of web content has created a huge source of valuable content
Web 2.0 further drives content generationThe #1 obstacle to the benefit of
value-add content is the lack of standard feeds or API’s
The“The Long Tail”
perspective
September 2007: Over 55M Active Web Sites
Total Sites Across All Domains August 1995 - Sept 2007
Only 517 Mashable
Feeds
# of
Use
rs
Have API’s
Unlikely to have API’s
Only the Largest websites have API’s to their content
craigslist
The vast majority of sites have no API
to their content
It’s The Same Story Inside The Enterprise
Large International Enterprise: “We have
over 6000 internal web sites and no
APIs.”
# of
Use
rs
Have API’s
Unlikely to have API’s
CRM
HR
ERP
Vertical or departmental applications
The Higher Value Data is in the “Long Tail”
Foundation Content
Value-adding Content
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Kapow Mashup Server Family
Portal Content Edition
Web 2.0 Edition Content Migration EditionETL for the Web
Data Collection Edition
openkapow
For mashup developers to build and share feeds and API’s
Supports latest Web 2.0 standards: RSS, ATOM, REST
Supports mashup builders from Google, Yahoo, IBM, & BEA
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Demo time