2
Mobile Marketing Trends Un Engagement amp Growth With Emojis
bull From 2015ndash2016 emoji usage rose 163
bull Push notifications with emojis saw an 85 increase in open rates
bull Emoji-powered push notifications boosted
app retention by 28
One for the Emoji History
Last year we set out to discover how deep the
worldrsquos obsession with emojis run Turns out
emojis donrsquot just add a little flair to mobile
messages they significantly impact usage and
engagement
3
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Methodology
Leanplum analyzed message data from between 2017 and 2018 Leanplum analyzed 300 million mobile message deliveries (email + push notifica-tions) encompassing close to 5 billion data points The analysis once again focused on the impact of emojis on mobile usage and engagement
4
Mobile Marketing Trends Un Engagement amp Growth With Emojis
In This Report Yoursquoll Learnhellip
Emoji usage continues to rise
The average number of emojis used
per message and the percentage
of messages including at least one
emoji both doubled in the past year
Emojis turbocharge push and email opens
In fact the impact of emojis on
push notification open rates
is 3x higher compared to our
earlier report
Can emojis lead to lasting retention
New data shows a correlation
between emoji usage and a
decrease in app uninstalls
5
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Latest Happenings in the Emojiverse
157 new emojis are scheduled for release in the
second half of 2018 A brain a lobster and a party
face are all part of this new set This update brings
the total number of emojis to 2823
Dictionarycom became the first major reference to
document emojis As lexicographer Jane Solomon
put it ldquoTherersquos a sophisticated linguistic system
around how people are using emojirdquo
Emojis staked their claim in mainstream popular
culture with a full-length feature film The Emoji
Movie hit theaters in July 2017
6
Mobile Marketing Trends Un Engagement amp Growth With Emojis
From 2017 to 2018 the average number of emojis used
per message doubled from 122 to 223 The
percentage of messages using at least one emoji also
doubled rising from 15 to nearly 30
This is not surprising As marketers become more savvy
about the irresistible draw of emojis we predict that
these numbers will keep skyrocketing
amp Away Emoji Usage Continues to Rise
7
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Open [Rates] Sesame
We analyzed the open rates of
push notifications and emails that
contained emojis versus open
rates of push notifications and
emails that did not
0
5
10
15
20
Ope
n Ra
te P
erce
ntag
e
Email withemojis
Email withoutemojis
Push withemojis
Push withoutemojis
8
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emails with emojis see a +66 increase in
open rates
Open [Rates] Sesame
Push notifications with emojis enjoy a whopping
+254 increase in open rates a whole 3x higher
than we found in our last report
+254 push opens SKYBNB 55m agoS
9
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Simply put emojis engage the out
of mobile users worldwide (and are a
must-have for app engagement that we
love to rsquobout)
10
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Flexinrsquo on Retention Rates
We know that emojis improve in-the-moment engagement But do they make a difference when it comes to lasting retention
New data shows that apps who use emojis
in their messaging experience 26 fewer
uninstalls than apps that donrsquot
Fewer uninstalls mean more opportunities to engage
and monetize users This is key to the long-term success
of any app especially in the crowded app marketplace
of today mdash Android users have access to 38 million
apps while Apple users choose from 2 million apps
11
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Retention Hacks for the Savvy Marketer
Emojis make a clear impact on app marketing but therersquos more to the story
These three steps can help lift engagement and retention even further
1 Onboard Likea Boss
Engaging frictionless onboarding
flows are one of the secrets of mobile
app retention Showcasing your value-
add meeting users on multiple
channels and encouraging push
notification opt-ins are all useful
onboarding hacks
2 Reach Users on Multiple Channels
Brands must be available on all the
channels their users are on The
data speaks for itself Mobile app
engagement increases 3x when
you coordinate email with push
notifications
3 Personalize PersonalizePersonalize
Personalization in messaging like
including a userrsquos first name in a push
notification can boost open rates
by 4x Personalizing delivery times
ensures that users receive messaging
when they are most likely to open
12
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis Most Used by Marketers
When a person sees an emoji their brain lights up in the same
way as when they see a human face The brain recognizes emojis
as nonverbal information and are therefore processed as
emotions Naturally more people will want to tap on something
that delights them
Sparking the warm-and-fuzzies in your audience is good for
business No wonder positive emojis consistently make an
appearance in the emoji repertoire of marketers
All of these emojis convey wealth excitement or surprise
Mobile Marketing Trends Un Engagement amp Growth With Emojis
13
Emojis Least Used by Marketers
All these emojis convey alarm disapproval or sadness
The same psychology applies to this yearrsquos losers
Negative feelings may grab attention but in the
wrong way Thus ldquodownerrdquo emojis are sent
infrequently by marketers
14
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Most Popular Emojis By Vertical
Mobile games Retail Fintech use emojis that evoke
feelings of victory The
money bag diamond and
trophy symbolize users
one-upping a level
makes use of celebratory
emojis with a dramatic
flair These are effective
in drawing attention to
promotional campaigns
leverages emojis to
communicate wealth
practicality and
problem-solving
Every app communicates differently Without further ado
here are the most popular emojis sent by app vertical
127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176
15
Mobile Marketing Trends Un Engagement amp Growth With Emojis
TravelEntertainment visually showcases activities
like football and music along with
attention-grabbers like fire and a
rocket ship
sends lodgings planes cars and
touristic highlights mdash everything you
need for your next vacation
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799
Most Popular Emojis By Vertical
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
3
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Methodology
Leanplum analyzed message data from between 2017 and 2018 Leanplum analyzed 300 million mobile message deliveries (email + push notifica-tions) encompassing close to 5 billion data points The analysis once again focused on the impact of emojis on mobile usage and engagement
4
Mobile Marketing Trends Un Engagement amp Growth With Emojis
In This Report Yoursquoll Learnhellip
Emoji usage continues to rise
The average number of emojis used
per message and the percentage
of messages including at least one
emoji both doubled in the past year
Emojis turbocharge push and email opens
In fact the impact of emojis on
push notification open rates
is 3x higher compared to our
earlier report
Can emojis lead to lasting retention
New data shows a correlation
between emoji usage and a
decrease in app uninstalls
5
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Latest Happenings in the Emojiverse
157 new emojis are scheduled for release in the
second half of 2018 A brain a lobster and a party
face are all part of this new set This update brings
the total number of emojis to 2823
Dictionarycom became the first major reference to
document emojis As lexicographer Jane Solomon
put it ldquoTherersquos a sophisticated linguistic system
around how people are using emojirdquo
Emojis staked their claim in mainstream popular
culture with a full-length feature film The Emoji
Movie hit theaters in July 2017
6
Mobile Marketing Trends Un Engagement amp Growth With Emojis
From 2017 to 2018 the average number of emojis used
per message doubled from 122 to 223 The
percentage of messages using at least one emoji also
doubled rising from 15 to nearly 30
This is not surprising As marketers become more savvy
about the irresistible draw of emojis we predict that
these numbers will keep skyrocketing
amp Away Emoji Usage Continues to Rise
7
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Open [Rates] Sesame
We analyzed the open rates of
push notifications and emails that
contained emojis versus open
rates of push notifications and
emails that did not
0
5
10
15
20
Ope
n Ra
te P
erce
ntag
e
Email withemojis
Email withoutemojis
Push withemojis
Push withoutemojis
8
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emails with emojis see a +66 increase in
open rates
Open [Rates] Sesame
Push notifications with emojis enjoy a whopping
+254 increase in open rates a whole 3x higher
than we found in our last report
+254 push opens SKYBNB 55m agoS
9
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Simply put emojis engage the out
of mobile users worldwide (and are a
must-have for app engagement that we
love to rsquobout)
10
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Flexinrsquo on Retention Rates
We know that emojis improve in-the-moment engagement But do they make a difference when it comes to lasting retention
New data shows that apps who use emojis
in their messaging experience 26 fewer
uninstalls than apps that donrsquot
Fewer uninstalls mean more opportunities to engage
and monetize users This is key to the long-term success
of any app especially in the crowded app marketplace
of today mdash Android users have access to 38 million
apps while Apple users choose from 2 million apps
11
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Retention Hacks for the Savvy Marketer
Emojis make a clear impact on app marketing but therersquos more to the story
These three steps can help lift engagement and retention even further
1 Onboard Likea Boss
Engaging frictionless onboarding
flows are one of the secrets of mobile
app retention Showcasing your value-
add meeting users on multiple
channels and encouraging push
notification opt-ins are all useful
onboarding hacks
2 Reach Users on Multiple Channels
Brands must be available on all the
channels their users are on The
data speaks for itself Mobile app
engagement increases 3x when
you coordinate email with push
notifications
3 Personalize PersonalizePersonalize
Personalization in messaging like
including a userrsquos first name in a push
notification can boost open rates
by 4x Personalizing delivery times
ensures that users receive messaging
when they are most likely to open
12
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis Most Used by Marketers
When a person sees an emoji their brain lights up in the same
way as when they see a human face The brain recognizes emojis
as nonverbal information and are therefore processed as
emotions Naturally more people will want to tap on something
that delights them
Sparking the warm-and-fuzzies in your audience is good for
business No wonder positive emojis consistently make an
appearance in the emoji repertoire of marketers
All of these emojis convey wealth excitement or surprise
Mobile Marketing Trends Un Engagement amp Growth With Emojis
13
Emojis Least Used by Marketers
All these emojis convey alarm disapproval or sadness
The same psychology applies to this yearrsquos losers
Negative feelings may grab attention but in the
wrong way Thus ldquodownerrdquo emojis are sent
infrequently by marketers
14
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Most Popular Emojis By Vertical
Mobile games Retail Fintech use emojis that evoke
feelings of victory The
money bag diamond and
trophy symbolize users
one-upping a level
makes use of celebratory
emojis with a dramatic
flair These are effective
in drawing attention to
promotional campaigns
leverages emojis to
communicate wealth
practicality and
problem-solving
Every app communicates differently Without further ado
here are the most popular emojis sent by app vertical
127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176
15
Mobile Marketing Trends Un Engagement amp Growth With Emojis
TravelEntertainment visually showcases activities
like football and music along with
attention-grabbers like fire and a
rocket ship
sends lodgings planes cars and
touristic highlights mdash everything you
need for your next vacation
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799
Most Popular Emojis By Vertical
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
4
Mobile Marketing Trends Un Engagement amp Growth With Emojis
In This Report Yoursquoll Learnhellip
Emoji usage continues to rise
The average number of emojis used
per message and the percentage
of messages including at least one
emoji both doubled in the past year
Emojis turbocharge push and email opens
In fact the impact of emojis on
push notification open rates
is 3x higher compared to our
earlier report
Can emojis lead to lasting retention
New data shows a correlation
between emoji usage and a
decrease in app uninstalls
5
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Latest Happenings in the Emojiverse
157 new emojis are scheduled for release in the
second half of 2018 A brain a lobster and a party
face are all part of this new set This update brings
the total number of emojis to 2823
Dictionarycom became the first major reference to
document emojis As lexicographer Jane Solomon
put it ldquoTherersquos a sophisticated linguistic system
around how people are using emojirdquo
Emojis staked their claim in mainstream popular
culture with a full-length feature film The Emoji
Movie hit theaters in July 2017
6
Mobile Marketing Trends Un Engagement amp Growth With Emojis
From 2017 to 2018 the average number of emojis used
per message doubled from 122 to 223 The
percentage of messages using at least one emoji also
doubled rising from 15 to nearly 30
This is not surprising As marketers become more savvy
about the irresistible draw of emojis we predict that
these numbers will keep skyrocketing
amp Away Emoji Usage Continues to Rise
7
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Open [Rates] Sesame
We analyzed the open rates of
push notifications and emails that
contained emojis versus open
rates of push notifications and
emails that did not
0
5
10
15
20
Ope
n Ra
te P
erce
ntag
e
Email withemojis
Email withoutemojis
Push withemojis
Push withoutemojis
8
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emails with emojis see a +66 increase in
open rates
Open [Rates] Sesame
Push notifications with emojis enjoy a whopping
+254 increase in open rates a whole 3x higher
than we found in our last report
+254 push opens SKYBNB 55m agoS
9
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Simply put emojis engage the out
of mobile users worldwide (and are a
must-have for app engagement that we
love to rsquobout)
10
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Flexinrsquo on Retention Rates
We know that emojis improve in-the-moment engagement But do they make a difference when it comes to lasting retention
New data shows that apps who use emojis
in their messaging experience 26 fewer
uninstalls than apps that donrsquot
Fewer uninstalls mean more opportunities to engage
and monetize users This is key to the long-term success
of any app especially in the crowded app marketplace
of today mdash Android users have access to 38 million
apps while Apple users choose from 2 million apps
11
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Retention Hacks for the Savvy Marketer
Emojis make a clear impact on app marketing but therersquos more to the story
These three steps can help lift engagement and retention even further
1 Onboard Likea Boss
Engaging frictionless onboarding
flows are one of the secrets of mobile
app retention Showcasing your value-
add meeting users on multiple
channels and encouraging push
notification opt-ins are all useful
onboarding hacks
2 Reach Users on Multiple Channels
Brands must be available on all the
channels their users are on The
data speaks for itself Mobile app
engagement increases 3x when
you coordinate email with push
notifications
3 Personalize PersonalizePersonalize
Personalization in messaging like
including a userrsquos first name in a push
notification can boost open rates
by 4x Personalizing delivery times
ensures that users receive messaging
when they are most likely to open
12
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis Most Used by Marketers
When a person sees an emoji their brain lights up in the same
way as when they see a human face The brain recognizes emojis
as nonverbal information and are therefore processed as
emotions Naturally more people will want to tap on something
that delights them
Sparking the warm-and-fuzzies in your audience is good for
business No wonder positive emojis consistently make an
appearance in the emoji repertoire of marketers
All of these emojis convey wealth excitement or surprise
Mobile Marketing Trends Un Engagement amp Growth With Emojis
13
Emojis Least Used by Marketers
All these emojis convey alarm disapproval or sadness
The same psychology applies to this yearrsquos losers
Negative feelings may grab attention but in the
wrong way Thus ldquodownerrdquo emojis are sent
infrequently by marketers
14
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Most Popular Emojis By Vertical
Mobile games Retail Fintech use emojis that evoke
feelings of victory The
money bag diamond and
trophy symbolize users
one-upping a level
makes use of celebratory
emojis with a dramatic
flair These are effective
in drawing attention to
promotional campaigns
leverages emojis to
communicate wealth
practicality and
problem-solving
Every app communicates differently Without further ado
here are the most popular emojis sent by app vertical
127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176
15
Mobile Marketing Trends Un Engagement amp Growth With Emojis
TravelEntertainment visually showcases activities
like football and music along with
attention-grabbers like fire and a
rocket ship
sends lodgings planes cars and
touristic highlights mdash everything you
need for your next vacation
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799
Most Popular Emojis By Vertical
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
5
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Latest Happenings in the Emojiverse
157 new emojis are scheduled for release in the
second half of 2018 A brain a lobster and a party
face are all part of this new set This update brings
the total number of emojis to 2823
Dictionarycom became the first major reference to
document emojis As lexicographer Jane Solomon
put it ldquoTherersquos a sophisticated linguistic system
around how people are using emojirdquo
Emojis staked their claim in mainstream popular
culture with a full-length feature film The Emoji
Movie hit theaters in July 2017
6
Mobile Marketing Trends Un Engagement amp Growth With Emojis
From 2017 to 2018 the average number of emojis used
per message doubled from 122 to 223 The
percentage of messages using at least one emoji also
doubled rising from 15 to nearly 30
This is not surprising As marketers become more savvy
about the irresistible draw of emojis we predict that
these numbers will keep skyrocketing
amp Away Emoji Usage Continues to Rise
7
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Open [Rates] Sesame
We analyzed the open rates of
push notifications and emails that
contained emojis versus open
rates of push notifications and
emails that did not
0
5
10
15
20
Ope
n Ra
te P
erce
ntag
e
Email withemojis
Email withoutemojis
Push withemojis
Push withoutemojis
8
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emails with emojis see a +66 increase in
open rates
Open [Rates] Sesame
Push notifications with emojis enjoy a whopping
+254 increase in open rates a whole 3x higher
than we found in our last report
+254 push opens SKYBNB 55m agoS
9
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Simply put emojis engage the out
of mobile users worldwide (and are a
must-have for app engagement that we
love to rsquobout)
10
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Flexinrsquo on Retention Rates
We know that emojis improve in-the-moment engagement But do they make a difference when it comes to lasting retention
New data shows that apps who use emojis
in their messaging experience 26 fewer
uninstalls than apps that donrsquot
Fewer uninstalls mean more opportunities to engage
and monetize users This is key to the long-term success
of any app especially in the crowded app marketplace
of today mdash Android users have access to 38 million
apps while Apple users choose from 2 million apps
11
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Retention Hacks for the Savvy Marketer
Emojis make a clear impact on app marketing but therersquos more to the story
These three steps can help lift engagement and retention even further
1 Onboard Likea Boss
Engaging frictionless onboarding
flows are one of the secrets of mobile
app retention Showcasing your value-
add meeting users on multiple
channels and encouraging push
notification opt-ins are all useful
onboarding hacks
2 Reach Users on Multiple Channels
Brands must be available on all the
channels their users are on The
data speaks for itself Mobile app
engagement increases 3x when
you coordinate email with push
notifications
3 Personalize PersonalizePersonalize
Personalization in messaging like
including a userrsquos first name in a push
notification can boost open rates
by 4x Personalizing delivery times
ensures that users receive messaging
when they are most likely to open
12
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis Most Used by Marketers
When a person sees an emoji their brain lights up in the same
way as when they see a human face The brain recognizes emojis
as nonverbal information and are therefore processed as
emotions Naturally more people will want to tap on something
that delights them
Sparking the warm-and-fuzzies in your audience is good for
business No wonder positive emojis consistently make an
appearance in the emoji repertoire of marketers
All of these emojis convey wealth excitement or surprise
Mobile Marketing Trends Un Engagement amp Growth With Emojis
13
Emojis Least Used by Marketers
All these emojis convey alarm disapproval or sadness
The same psychology applies to this yearrsquos losers
Negative feelings may grab attention but in the
wrong way Thus ldquodownerrdquo emojis are sent
infrequently by marketers
14
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Most Popular Emojis By Vertical
Mobile games Retail Fintech use emojis that evoke
feelings of victory The
money bag diamond and
trophy symbolize users
one-upping a level
makes use of celebratory
emojis with a dramatic
flair These are effective
in drawing attention to
promotional campaigns
leverages emojis to
communicate wealth
practicality and
problem-solving
Every app communicates differently Without further ado
here are the most popular emojis sent by app vertical
127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176
15
Mobile Marketing Trends Un Engagement amp Growth With Emojis
TravelEntertainment visually showcases activities
like football and music along with
attention-grabbers like fire and a
rocket ship
sends lodgings planes cars and
touristic highlights mdash everything you
need for your next vacation
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799
Most Popular Emojis By Vertical
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
6
Mobile Marketing Trends Un Engagement amp Growth With Emojis
From 2017 to 2018 the average number of emojis used
per message doubled from 122 to 223 The
percentage of messages using at least one emoji also
doubled rising from 15 to nearly 30
This is not surprising As marketers become more savvy
about the irresistible draw of emojis we predict that
these numbers will keep skyrocketing
amp Away Emoji Usage Continues to Rise
7
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Open [Rates] Sesame
We analyzed the open rates of
push notifications and emails that
contained emojis versus open
rates of push notifications and
emails that did not
0
5
10
15
20
Ope
n Ra
te P
erce
ntag
e
Email withemojis
Email withoutemojis
Push withemojis
Push withoutemojis
8
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emails with emojis see a +66 increase in
open rates
Open [Rates] Sesame
Push notifications with emojis enjoy a whopping
+254 increase in open rates a whole 3x higher
than we found in our last report
+254 push opens SKYBNB 55m agoS
9
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Simply put emojis engage the out
of mobile users worldwide (and are a
must-have for app engagement that we
love to rsquobout)
10
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Flexinrsquo on Retention Rates
We know that emojis improve in-the-moment engagement But do they make a difference when it comes to lasting retention
New data shows that apps who use emojis
in their messaging experience 26 fewer
uninstalls than apps that donrsquot
Fewer uninstalls mean more opportunities to engage
and monetize users This is key to the long-term success
of any app especially in the crowded app marketplace
of today mdash Android users have access to 38 million
apps while Apple users choose from 2 million apps
11
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Retention Hacks for the Savvy Marketer
Emojis make a clear impact on app marketing but therersquos more to the story
These three steps can help lift engagement and retention even further
1 Onboard Likea Boss
Engaging frictionless onboarding
flows are one of the secrets of mobile
app retention Showcasing your value-
add meeting users on multiple
channels and encouraging push
notification opt-ins are all useful
onboarding hacks
2 Reach Users on Multiple Channels
Brands must be available on all the
channels their users are on The
data speaks for itself Mobile app
engagement increases 3x when
you coordinate email with push
notifications
3 Personalize PersonalizePersonalize
Personalization in messaging like
including a userrsquos first name in a push
notification can boost open rates
by 4x Personalizing delivery times
ensures that users receive messaging
when they are most likely to open
12
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis Most Used by Marketers
When a person sees an emoji their brain lights up in the same
way as when they see a human face The brain recognizes emojis
as nonverbal information and are therefore processed as
emotions Naturally more people will want to tap on something
that delights them
Sparking the warm-and-fuzzies in your audience is good for
business No wonder positive emojis consistently make an
appearance in the emoji repertoire of marketers
All of these emojis convey wealth excitement or surprise
Mobile Marketing Trends Un Engagement amp Growth With Emojis
13
Emojis Least Used by Marketers
All these emojis convey alarm disapproval or sadness
The same psychology applies to this yearrsquos losers
Negative feelings may grab attention but in the
wrong way Thus ldquodownerrdquo emojis are sent
infrequently by marketers
14
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Most Popular Emojis By Vertical
Mobile games Retail Fintech use emojis that evoke
feelings of victory The
money bag diamond and
trophy symbolize users
one-upping a level
makes use of celebratory
emojis with a dramatic
flair These are effective
in drawing attention to
promotional campaigns
leverages emojis to
communicate wealth
practicality and
problem-solving
Every app communicates differently Without further ado
here are the most popular emojis sent by app vertical
127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176
15
Mobile Marketing Trends Un Engagement amp Growth With Emojis
TravelEntertainment visually showcases activities
like football and music along with
attention-grabbers like fire and a
rocket ship
sends lodgings planes cars and
touristic highlights mdash everything you
need for your next vacation
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799
Most Popular Emojis By Vertical
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
7
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Open [Rates] Sesame
We analyzed the open rates of
push notifications and emails that
contained emojis versus open
rates of push notifications and
emails that did not
0
5
10
15
20
Ope
n Ra
te P
erce
ntag
e
Email withemojis
Email withoutemojis
Push withemojis
Push withoutemojis
8
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emails with emojis see a +66 increase in
open rates
Open [Rates] Sesame
Push notifications with emojis enjoy a whopping
+254 increase in open rates a whole 3x higher
than we found in our last report
+254 push opens SKYBNB 55m agoS
9
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Simply put emojis engage the out
of mobile users worldwide (and are a
must-have for app engagement that we
love to rsquobout)
10
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Flexinrsquo on Retention Rates
We know that emojis improve in-the-moment engagement But do they make a difference when it comes to lasting retention
New data shows that apps who use emojis
in their messaging experience 26 fewer
uninstalls than apps that donrsquot
Fewer uninstalls mean more opportunities to engage
and monetize users This is key to the long-term success
of any app especially in the crowded app marketplace
of today mdash Android users have access to 38 million
apps while Apple users choose from 2 million apps
11
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Retention Hacks for the Savvy Marketer
Emojis make a clear impact on app marketing but therersquos more to the story
These three steps can help lift engagement and retention even further
1 Onboard Likea Boss
Engaging frictionless onboarding
flows are one of the secrets of mobile
app retention Showcasing your value-
add meeting users on multiple
channels and encouraging push
notification opt-ins are all useful
onboarding hacks
2 Reach Users on Multiple Channels
Brands must be available on all the
channels their users are on The
data speaks for itself Mobile app
engagement increases 3x when
you coordinate email with push
notifications
3 Personalize PersonalizePersonalize
Personalization in messaging like
including a userrsquos first name in a push
notification can boost open rates
by 4x Personalizing delivery times
ensures that users receive messaging
when they are most likely to open
12
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis Most Used by Marketers
When a person sees an emoji their brain lights up in the same
way as when they see a human face The brain recognizes emojis
as nonverbal information and are therefore processed as
emotions Naturally more people will want to tap on something
that delights them
Sparking the warm-and-fuzzies in your audience is good for
business No wonder positive emojis consistently make an
appearance in the emoji repertoire of marketers
All of these emojis convey wealth excitement or surprise
Mobile Marketing Trends Un Engagement amp Growth With Emojis
13
Emojis Least Used by Marketers
All these emojis convey alarm disapproval or sadness
The same psychology applies to this yearrsquos losers
Negative feelings may grab attention but in the
wrong way Thus ldquodownerrdquo emojis are sent
infrequently by marketers
14
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Most Popular Emojis By Vertical
Mobile games Retail Fintech use emojis that evoke
feelings of victory The
money bag diamond and
trophy symbolize users
one-upping a level
makes use of celebratory
emojis with a dramatic
flair These are effective
in drawing attention to
promotional campaigns
leverages emojis to
communicate wealth
practicality and
problem-solving
Every app communicates differently Without further ado
here are the most popular emojis sent by app vertical
127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176
15
Mobile Marketing Trends Un Engagement amp Growth With Emojis
TravelEntertainment visually showcases activities
like football and music along with
attention-grabbers like fire and a
rocket ship
sends lodgings planes cars and
touristic highlights mdash everything you
need for your next vacation
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799
Most Popular Emojis By Vertical
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
8
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emails with emojis see a +66 increase in
open rates
Open [Rates] Sesame
Push notifications with emojis enjoy a whopping
+254 increase in open rates a whole 3x higher
than we found in our last report
+254 push opens SKYBNB 55m agoS
9
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Simply put emojis engage the out
of mobile users worldwide (and are a
must-have for app engagement that we
love to rsquobout)
10
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Flexinrsquo on Retention Rates
We know that emojis improve in-the-moment engagement But do they make a difference when it comes to lasting retention
New data shows that apps who use emojis
in their messaging experience 26 fewer
uninstalls than apps that donrsquot
Fewer uninstalls mean more opportunities to engage
and monetize users This is key to the long-term success
of any app especially in the crowded app marketplace
of today mdash Android users have access to 38 million
apps while Apple users choose from 2 million apps
11
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Retention Hacks for the Savvy Marketer
Emojis make a clear impact on app marketing but therersquos more to the story
These three steps can help lift engagement and retention even further
1 Onboard Likea Boss
Engaging frictionless onboarding
flows are one of the secrets of mobile
app retention Showcasing your value-
add meeting users on multiple
channels and encouraging push
notification opt-ins are all useful
onboarding hacks
2 Reach Users on Multiple Channels
Brands must be available on all the
channels their users are on The
data speaks for itself Mobile app
engagement increases 3x when
you coordinate email with push
notifications
3 Personalize PersonalizePersonalize
Personalization in messaging like
including a userrsquos first name in a push
notification can boost open rates
by 4x Personalizing delivery times
ensures that users receive messaging
when they are most likely to open
12
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis Most Used by Marketers
When a person sees an emoji their brain lights up in the same
way as when they see a human face The brain recognizes emojis
as nonverbal information and are therefore processed as
emotions Naturally more people will want to tap on something
that delights them
Sparking the warm-and-fuzzies in your audience is good for
business No wonder positive emojis consistently make an
appearance in the emoji repertoire of marketers
All of these emojis convey wealth excitement or surprise
Mobile Marketing Trends Un Engagement amp Growth With Emojis
13
Emojis Least Used by Marketers
All these emojis convey alarm disapproval or sadness
The same psychology applies to this yearrsquos losers
Negative feelings may grab attention but in the
wrong way Thus ldquodownerrdquo emojis are sent
infrequently by marketers
14
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Most Popular Emojis By Vertical
Mobile games Retail Fintech use emojis that evoke
feelings of victory The
money bag diamond and
trophy symbolize users
one-upping a level
makes use of celebratory
emojis with a dramatic
flair These are effective
in drawing attention to
promotional campaigns
leverages emojis to
communicate wealth
practicality and
problem-solving
Every app communicates differently Without further ado
here are the most popular emojis sent by app vertical
127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176
15
Mobile Marketing Trends Un Engagement amp Growth With Emojis
TravelEntertainment visually showcases activities
like football and music along with
attention-grabbers like fire and a
rocket ship
sends lodgings planes cars and
touristic highlights mdash everything you
need for your next vacation
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799
Most Popular Emojis By Vertical
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
9
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Simply put emojis engage the out
of mobile users worldwide (and are a
must-have for app engagement that we
love to rsquobout)
10
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Flexinrsquo on Retention Rates
We know that emojis improve in-the-moment engagement But do they make a difference when it comes to lasting retention
New data shows that apps who use emojis
in their messaging experience 26 fewer
uninstalls than apps that donrsquot
Fewer uninstalls mean more opportunities to engage
and monetize users This is key to the long-term success
of any app especially in the crowded app marketplace
of today mdash Android users have access to 38 million
apps while Apple users choose from 2 million apps
11
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Retention Hacks for the Savvy Marketer
Emojis make a clear impact on app marketing but therersquos more to the story
These three steps can help lift engagement and retention even further
1 Onboard Likea Boss
Engaging frictionless onboarding
flows are one of the secrets of mobile
app retention Showcasing your value-
add meeting users on multiple
channels and encouraging push
notification opt-ins are all useful
onboarding hacks
2 Reach Users on Multiple Channels
Brands must be available on all the
channels their users are on The
data speaks for itself Mobile app
engagement increases 3x when
you coordinate email with push
notifications
3 Personalize PersonalizePersonalize
Personalization in messaging like
including a userrsquos first name in a push
notification can boost open rates
by 4x Personalizing delivery times
ensures that users receive messaging
when they are most likely to open
12
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis Most Used by Marketers
When a person sees an emoji their brain lights up in the same
way as when they see a human face The brain recognizes emojis
as nonverbal information and are therefore processed as
emotions Naturally more people will want to tap on something
that delights them
Sparking the warm-and-fuzzies in your audience is good for
business No wonder positive emojis consistently make an
appearance in the emoji repertoire of marketers
All of these emojis convey wealth excitement or surprise
Mobile Marketing Trends Un Engagement amp Growth With Emojis
13
Emojis Least Used by Marketers
All these emojis convey alarm disapproval or sadness
The same psychology applies to this yearrsquos losers
Negative feelings may grab attention but in the
wrong way Thus ldquodownerrdquo emojis are sent
infrequently by marketers
14
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Most Popular Emojis By Vertical
Mobile games Retail Fintech use emojis that evoke
feelings of victory The
money bag diamond and
trophy symbolize users
one-upping a level
makes use of celebratory
emojis with a dramatic
flair These are effective
in drawing attention to
promotional campaigns
leverages emojis to
communicate wealth
practicality and
problem-solving
Every app communicates differently Without further ado
here are the most popular emojis sent by app vertical
127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176
15
Mobile Marketing Trends Un Engagement amp Growth With Emojis
TravelEntertainment visually showcases activities
like football and music along with
attention-grabbers like fire and a
rocket ship
sends lodgings planes cars and
touristic highlights mdash everything you
need for your next vacation
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799
Most Popular Emojis By Vertical
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
10
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Flexinrsquo on Retention Rates
We know that emojis improve in-the-moment engagement But do they make a difference when it comes to lasting retention
New data shows that apps who use emojis
in their messaging experience 26 fewer
uninstalls than apps that donrsquot
Fewer uninstalls mean more opportunities to engage
and monetize users This is key to the long-term success
of any app especially in the crowded app marketplace
of today mdash Android users have access to 38 million
apps while Apple users choose from 2 million apps
11
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Retention Hacks for the Savvy Marketer
Emojis make a clear impact on app marketing but therersquos more to the story
These three steps can help lift engagement and retention even further
1 Onboard Likea Boss
Engaging frictionless onboarding
flows are one of the secrets of mobile
app retention Showcasing your value-
add meeting users on multiple
channels and encouraging push
notification opt-ins are all useful
onboarding hacks
2 Reach Users on Multiple Channels
Brands must be available on all the
channels their users are on The
data speaks for itself Mobile app
engagement increases 3x when
you coordinate email with push
notifications
3 Personalize PersonalizePersonalize
Personalization in messaging like
including a userrsquos first name in a push
notification can boost open rates
by 4x Personalizing delivery times
ensures that users receive messaging
when they are most likely to open
12
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis Most Used by Marketers
When a person sees an emoji their brain lights up in the same
way as when they see a human face The brain recognizes emojis
as nonverbal information and are therefore processed as
emotions Naturally more people will want to tap on something
that delights them
Sparking the warm-and-fuzzies in your audience is good for
business No wonder positive emojis consistently make an
appearance in the emoji repertoire of marketers
All of these emojis convey wealth excitement or surprise
Mobile Marketing Trends Un Engagement amp Growth With Emojis
13
Emojis Least Used by Marketers
All these emojis convey alarm disapproval or sadness
The same psychology applies to this yearrsquos losers
Negative feelings may grab attention but in the
wrong way Thus ldquodownerrdquo emojis are sent
infrequently by marketers
14
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Most Popular Emojis By Vertical
Mobile games Retail Fintech use emojis that evoke
feelings of victory The
money bag diamond and
trophy symbolize users
one-upping a level
makes use of celebratory
emojis with a dramatic
flair These are effective
in drawing attention to
promotional campaigns
leverages emojis to
communicate wealth
practicality and
problem-solving
Every app communicates differently Without further ado
here are the most popular emojis sent by app vertical
127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176
15
Mobile Marketing Trends Un Engagement amp Growth With Emojis
TravelEntertainment visually showcases activities
like football and music along with
attention-grabbers like fire and a
rocket ship
sends lodgings planes cars and
touristic highlights mdash everything you
need for your next vacation
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799
Most Popular Emojis By Vertical
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
11
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Retention Hacks for the Savvy Marketer
Emojis make a clear impact on app marketing but therersquos more to the story
These three steps can help lift engagement and retention even further
1 Onboard Likea Boss
Engaging frictionless onboarding
flows are one of the secrets of mobile
app retention Showcasing your value-
add meeting users on multiple
channels and encouraging push
notification opt-ins are all useful
onboarding hacks
2 Reach Users on Multiple Channels
Brands must be available on all the
channels their users are on The
data speaks for itself Mobile app
engagement increases 3x when
you coordinate email with push
notifications
3 Personalize PersonalizePersonalize
Personalization in messaging like
including a userrsquos first name in a push
notification can boost open rates
by 4x Personalizing delivery times
ensures that users receive messaging
when they are most likely to open
12
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis Most Used by Marketers
When a person sees an emoji their brain lights up in the same
way as when they see a human face The brain recognizes emojis
as nonverbal information and are therefore processed as
emotions Naturally more people will want to tap on something
that delights them
Sparking the warm-and-fuzzies in your audience is good for
business No wonder positive emojis consistently make an
appearance in the emoji repertoire of marketers
All of these emojis convey wealth excitement or surprise
Mobile Marketing Trends Un Engagement amp Growth With Emojis
13
Emojis Least Used by Marketers
All these emojis convey alarm disapproval or sadness
The same psychology applies to this yearrsquos losers
Negative feelings may grab attention but in the
wrong way Thus ldquodownerrdquo emojis are sent
infrequently by marketers
14
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Most Popular Emojis By Vertical
Mobile games Retail Fintech use emojis that evoke
feelings of victory The
money bag diamond and
trophy symbolize users
one-upping a level
makes use of celebratory
emojis with a dramatic
flair These are effective
in drawing attention to
promotional campaigns
leverages emojis to
communicate wealth
practicality and
problem-solving
Every app communicates differently Without further ado
here are the most popular emojis sent by app vertical
127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176
15
Mobile Marketing Trends Un Engagement amp Growth With Emojis
TravelEntertainment visually showcases activities
like football and music along with
attention-grabbers like fire and a
rocket ship
sends lodgings planes cars and
touristic highlights mdash everything you
need for your next vacation
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799
Most Popular Emojis By Vertical
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
12
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis Most Used by Marketers
When a person sees an emoji their brain lights up in the same
way as when they see a human face The brain recognizes emojis
as nonverbal information and are therefore processed as
emotions Naturally more people will want to tap on something
that delights them
Sparking the warm-and-fuzzies in your audience is good for
business No wonder positive emojis consistently make an
appearance in the emoji repertoire of marketers
All of these emojis convey wealth excitement or surprise
Mobile Marketing Trends Un Engagement amp Growth With Emojis
13
Emojis Least Used by Marketers
All these emojis convey alarm disapproval or sadness
The same psychology applies to this yearrsquos losers
Negative feelings may grab attention but in the
wrong way Thus ldquodownerrdquo emojis are sent
infrequently by marketers
14
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Most Popular Emojis By Vertical
Mobile games Retail Fintech use emojis that evoke
feelings of victory The
money bag diamond and
trophy symbolize users
one-upping a level
makes use of celebratory
emojis with a dramatic
flair These are effective
in drawing attention to
promotional campaigns
leverages emojis to
communicate wealth
practicality and
problem-solving
Every app communicates differently Without further ado
here are the most popular emojis sent by app vertical
127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176
15
Mobile Marketing Trends Un Engagement amp Growth With Emojis
TravelEntertainment visually showcases activities
like football and music along with
attention-grabbers like fire and a
rocket ship
sends lodgings planes cars and
touristic highlights mdash everything you
need for your next vacation
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799
Most Popular Emojis By Vertical
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Mobile Marketing Trends Un Engagement amp Growth With Emojis
13
Emojis Least Used by Marketers
All these emojis convey alarm disapproval or sadness
The same psychology applies to this yearrsquos losers
Negative feelings may grab attention but in the
wrong way Thus ldquodownerrdquo emojis are sent
infrequently by marketers
14
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Most Popular Emojis By Vertical
Mobile games Retail Fintech use emojis that evoke
feelings of victory The
money bag diamond and
trophy symbolize users
one-upping a level
makes use of celebratory
emojis with a dramatic
flair These are effective
in drawing attention to
promotional campaigns
leverages emojis to
communicate wealth
practicality and
problem-solving
Every app communicates differently Without further ado
here are the most popular emojis sent by app vertical
127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176
15
Mobile Marketing Trends Un Engagement amp Growth With Emojis
TravelEntertainment visually showcases activities
like football and music along with
attention-grabbers like fire and a
rocket ship
sends lodgings planes cars and
touristic highlights mdash everything you
need for your next vacation
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799
Most Popular Emojis By Vertical
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
14
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Most Popular Emojis By Vertical
Mobile games Retail Fintech use emojis that evoke
feelings of victory The
money bag diamond and
trophy symbolize users
one-upping a level
makes use of celebratory
emojis with a dramatic
flair These are effective
in drawing attention to
promotional campaigns
leverages emojis to
communicate wealth
practicality and
problem-solving
Every app communicates differently Without further ado
here are the most popular emojis sent by app vertical
127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176
15
Mobile Marketing Trends Un Engagement amp Growth With Emojis
TravelEntertainment visually showcases activities
like football and music along with
attention-grabbers like fire and a
rocket ship
sends lodgings planes cars and
touristic highlights mdash everything you
need for your next vacation
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799
Most Popular Emojis By Vertical
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
15
Mobile Marketing Trends Un Engagement amp Growth With Emojis
TravelEntertainment visually showcases activities
like football and music along with
attention-grabbers like fire and a
rocket ship
sends lodgings planes cars and
touristic highlights mdash everything you
need for your next vacation
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799
Most Popular Emojis By Vertical
128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
16
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Interestingly all
countries used
food-related emojis
distinctive to their
cultures that didnrsquot
appear anywhere else
The US is passionate about its
pizza So passionate in fact
that Americans observe National
Pizza Day on Feb 9
Brits sure love their beer mdashtwo
beers to be exact Other
countries analyzed exclusively
used a single beer mug
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
17
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Chili peppers are a fundamental
flavor-building ingredient in much
of Mexican cuisine Caliente
In Japan noodles mdash an ancient
and beloved dish all across Asia
mdash are consistently present
From pasta to pizza itrsquos hard to
imagine Italian cooking without
the tomato
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
18
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Emojis in the Wild
Miss Selfridge is a well-known UK fashion brand with a
mobile retail app for on-the-go shoppers Using Leanplum
it ran an AB test to see if push notifications with emojis
resulted in higher user engagement during a mobile sales
campaign Half its users received a message with text and
an emoji the other half just text
The results spoke for themselves Users who received push
notifications with emojis were 81 more likely to open On
top of that they spent a total of +363 more
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
19
Mobile Marketing Trends Un Engagement amp Growth With Emojis
ldquoWe used Leanplum to test the effectiveness
of emojis in push notification campaigns
In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the
message with emojisrdquo
mdash Joanna Hill Head of Digital Miss Selfridge
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
20
Mobile Marketing Trends Un Engagement amp Growth With Emojis
The 2018 Power Emoji Cheat Sheet
127752127752127752127752We get it mdash emojis are the sweethearts of
marketing But with thousands to choose from
where do I start
Power Emojis
Good question Wersquove compiled a list of
emojis that enjoy consistently high open rates
across app verticals Try a few of them in your
next marketing campaign and see if they make
a difference
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
21
Mobile Marketing Trends Un Engagement amp Growth With Emojis
A Recap of the Data
Emojis are here to stay Marketers
now use an average of 223 emojis
per message up from 122 emojis
per message in 2017 Messages
including at least one emoji also
doubled from 15 to 30
Emojis lead to higher open
rates in both emails and push
notifications Emails with emojis
are opened 66 more than
emails without emoji and push
notifications with emoji are
opened an astounding 254 more
In addition to in-the-moment
engagement emojis contribute to
long-lasting retention Apps that
use emojis experience 26 fewer
uninstalls Fewer uninstalls mean
more opportunities to engage and
monetize users
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
22
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Liked This ReportStay in the loop with industry-leading insights from Leanplum
See how a multi-channel
strategy can increase app
re-engagement 3x
Find out how push
notifications can retain up
to 7x more app users
Get 120 Power Words to lift
push notification opens and up
your mobile marketing game
Learn how push
notifications can drive 96x
more users to purchase
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
23
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Leanplum is the mobile marketing platform built for engagement We help brands
like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from
messaging to the in-app experience mdashall from a single integrated platform
helloleanplumcom | wwwleanplumcom
San Francisco | New York | Sofia | Amsterdam | Singapore
Mobile Marketing Trends Un Engagement amp Growth With Emojis
Mobile Marketing Trends Un Engagement amp Growth With Emojis