1. Alyssa Yatabe | Sustainable Design M.A. Student | SD6500:
Introduction to Sustainability
2. INTRODUCTION WHAT GETS YOU OUTSIDE?
3. INTRODUCTION WHAT GETS YOU OUTSIDE? backpacking. rock
climbing. snowboarding. cycling. hiking. running. skiing. camping.
(all of the above?)
4. INTRODUCTION what protects you outside?
5. INTRODUCTION what protects you outside? from hot. from cold.
from wind. from rain. from sun. from snow. (all of the above?)
6. INTRODUCTION what protects you outside? your outerwear No
matter what adventure style, type or intensity, nylon and polyester
are the dominant fabric choices for textiles used in garments for
outdoor activities.
7. INTRODUCTION what protects you outside? your outerwear Nylon
and polyester are both incredibly versatile and durable synthetic
fabrics that provide excellent weatherproofing, good insulation and
temperature control, and dry much more quickly than natural fibers
do.
8. INTRODUCTION snowbowl, Arizona Photo: A Random Stranger
9. INTRODUCTION THE PROBLEM?
10. INTRODUCTION THE PROBLEM? nylon & polyester Nylon and
polyester are derived from petroleum, which requires drilling,
mining and damage to the earths crust to access and collect.
11. INTRODUCTION THE PROBLEM? nylon & polyester The
manufacturing process of the actual material then releases
incredible amounts of nitrous oxides (powerful greenhouse gases)
into the atmosphere that damage both the ozone and the health of
the environment.
12. INTRODUCTION THE solution.
13. INTRODUCTION THE SOLUTION. UNRAVEL is combined
service/product concept dedicated to alleviating the environmental
stresses and impacts from textiles for the outdoors industry.
14. INTRODUCTION THE SOLUTION. responsibility Rather than
encouraging the manufacturing of more materials for brand new
garments, UNRAVEL aims to encourage responsibility and
sustainability in the outdoors industry by promoting the
utilization of existing materials from used apparel that would
otherwise be landfill-bound to create restored and refurbished
garments for seasoned veterans and rookie explorers alike.
15. INTRODUCTION THE SOLUTION. three components Encourages
consumers to shift their habits and help to cease the unabiding
flow of high-quality outerwear ending in the waste cycle through
three key developed programs Fix, Find and Fund.
16. components custom refurbishing & alterations Fix,
UNRAVELs custom refurbishing and alterations service, is for
adventurers who already own a used outerwear garment in need of
repair or modification.
17. components custom refurbishing & alterations Any amount
of creativity can be used here as individual consumers can choose
to restore the original functionality of pre-loved outerwear or
have a garment redesigned to better suit their specific needs.
18. components upcycled outerwear market If you do not already
own the outerwear you need for your adventures, you can purchase
original one-off refurbished and upcycled clothing creations made
from repurposed outerwear apparel, such as jackets, parkas,
windbreakers and vests.
19. components upcycled outerwear market Skilled tailors will
break down convert donated garments into brand new creations, ready
to be taken out on new adventures. Adventurers of all experience
levels will be able to get the high quality gear all without
increasing their carbon footprints from the manufacturing processes
involved in outerwear textiles.
20. components outerwear donations & collection You can
donate your pre-loved gear to any UNRAVEL store where you will
receive store credit for future custom alterations or for making
store purchases.
21. components outerwear donations & collection If you no
longer have a need for those jackets hiding in the back of your
closet, you can take them in to the UNRAVEL store, where they can
be properly reused and stay far away from any landfills.
22. components vintage modified In both Fix and Find, if there
is an opportunity to restore a vintage garment to its original
aesthetics while improving its functionality, UNRAVEL will partner
with reputable brands such as Patagonia, Marmot and The North Face
to co-brand the garment as a Vintage Modified. Classic outerwear
fashions are revived and brought back to adventure glory.
23. COMPONENTS implementation brick-and-mortar stores UNRAVEL
will implement brick-and-mortar store locations in several key
western US cities such as Portland, Seattle, Denver/Boulder, and
Salt Lake City where the outdoors and adventure crowd is more
prevalent and concentrated. This ensures that each store has easier
access to higher quantities of different material types, uses and
quality to work with.
24. COMPONENTS implementation brick-and-mortar stores
Additionally, UNRAVEL will develop an online marketplace for those
not local to regions with brick-and-mortar store access. You will
be able to donate your goods and purchase new garments either
in-person at your local store or online by sending your garments to
the nearest local area.
25. COMPONENTS implementation tailor network In each UNRAVEL
city, tailors will be hired through a contract network to allow for
case-by-case basis assignments. The tailors will be able to handle
the custom refurbishings requested by consumers as well as be able
to modify and assemble the garments that are donated to then be
sold in the UNRAVEL stores.
26. COMPONENTS implementation tailor network A city manager
will maintain the contacts and relationships with the tailors,
ensure the products meet high standards of quality, and help to
delegate the ways the garments should be modified based on market
need for the area.
29. COMPONENTS who IS UNRAVEL FOR? backpackers. rock climbers.
snowboarders. cyclers. hikers. runners. skiers. campers. (all of
the above.)
30. COMPONENTS who IS UNRAVEL FOR? consumer market Consists of
both experienced outdoors adventurers and those who have not yet
acquired their own gear for various activities or weather
types.
31. COMPONENTS who IS UNRAVEL FOR? experienced consumers Those
who are experienced generally already own a variety of their own
outerwear gear, even some they might have owned or loved for a long
time. The Vintage Modified branded garments will definitely appeal
to vintage lovers and collectors, either for the visual aesthetics
or for the intrinsic value of having something that has been around
for a long time, similar to a family heirloom.
32. COMPONENTS who IS UNRAVEL FOR? new consumers Those who are
newer to the market need to be educated on making decisions when
purchasing new gear for the first time. UNRAVEL presents the
perfect opportunity to encourage potential customers that the
importance in choosing gear does not lie in making sure that it is
brand new or flawless, but that the overall quality and
functionality is suitable to withstand the environment that they
will be adventuring in.
33. INTRODUCTION grand canyon, Arizona Photo: Alyssa
Yatabe
34. sustainability challenge HOW DOES IT HELP?
35. sustainability challenge HOW DOES IT HELP? people. planet.
public. profits. (all of the above.)
36. sustainability challenge HOW DOES IT HELP? people Memories
of various adventures and trips have become embedded within the
fabrics of some particular garments and it can mean a lot for
someone to continue using their truly favorite gear.
37. sustainability challenge HOW DOES IT HELP? people Some
people are also very attracted to vintage and restored gear, either
due to the aesthetics or the value that item might have.
38. sustainability challenge HOW DOES IT HELP? people People
love knowing that the actions and decisions they make, contribute
to the positive changes that benefit our planet and our
people.
39. sustainability challenge HOW DOES IT HELP? planet With
nylon being one of the predominant materials in outerwear, the
textiles in the industry require a great deal of petroleum mining.
Aside from nylons manufacturing process releasing large amounts of
nitrous oxide into the atmosphere, nylon also has a very slow decay
rate once products made with nylon make it to the landfill.
40. sustainability challenge HOW DOES IT HELP? planet UNRAVELs
components all promote the reuse of existing gear, helping to avert
outerwear from ending up in the landfill.
41. sustainability challenge HOW DOES IT HELP? planet
Additionally, UNRAVEL will recycle leftover material scraps which
can be used in UNRAVEL products. Eventually those products could be
easily recycled again and combined with overall reduced CO2
emissions, UNRAVEL works to create a continually looping system for
outerwear manufacturing.
42. sustainability challenge HOW DOES IT HELP? public Benefits
the public by creating a strong feeling of community involvement
through the sharing and swapping of gear at UNRAVEL stores.
43. sustainability challenge HOW DOES IT HELP? public UNRAVEL
provides other public benefits by educating the consumers, local
and otherwise, on options for handling their existing gear or
purchasing new gear.
44. sustainability challenge HOW DOES IT HELP? public The
UNRAVEL tailor network will be based in the local areas where each
UNRAVEL city store is, enriching the communities surrounding
it.
45. sustainability challenge HOW DOES IT HELP? profits The
fabric costs go down as the supplies required for the garments will
either be donated by or purchased inexpensively from fellow
adventurers.
46. sustainability challenge HOW DOES IT HELP? profits
Manufacturing costs are significantly reduced as only recycled or
reused materials will be utilized in the assembly of each
garment.
47. sustainability challenge HOW DOES IT HELP? profits Lastly,
the UNRAVEL tailor network will be based within each local UNRAVEL
city community, reducing transportation costs and allowing the
tailors to earn fair living wages.
50. next steps What are the next steps? place. program.
production. party.
51. next steps What are the next steps? place The first step is
to determine which western United States cities are the most
suitable for developing brick-and-mortar stores and tailor networks
in.
52. next steps What are the next steps? program The next phase
is seeking out and establishing a network of qualified tailors
capable of taking on UNRAVEL garment assignments in each
location.
53. next steps What are the next steps? produce UNRAVEL will
then begin to collect donations and outerwear garments to build the
initial supply of stock materials.
54. next steps What are the next steps? party In each UNRAVEL
city, the stores could launch an opening campaign for educating new
and existing market consumers on the importance of responsibility
and the possibilities of reusing or purchasing gear that isnt
sourced from virgin manufactured materials.
55. next steps What are the next steps? party UNRAVEL would
invite consumers to participate in donation of garments for store
credit (customer loyalty) and add more material options to the
stock. UNRAVEL could publicize the information about each store
opening on the website and allow non-local consumers to participate
in the education and the donation or purchase programs.
56. INTRODUCTION mount humphreys, Arizona Photo: Nick Cote
57. CONCLUSION CONCLUSION. alter your state of mind As a
society, we have become so affixed to the stigma of always having
the best and the newest right now. UNRAVEL dismisses this thinking
by altering and modifying landfill-bound outerwear, giving it a
second chance at adventure and alleviating the resulting
environmental stresses from manufacturing textiles.
58. CONCLUSION CONCLUSION. alter your state of mind Perhaps the
next time the air becomes brisk and you hear the mountains calling,
youll think of UNRAVEL when its time to bundle up and get
outside.