UP TO THE SKY LAUNCHING A NEW PRODUCT
is proud to announce…
ARE YOU READY TO pARTY?
Farhad Alessandro Mohammadi
PART 2
UP TO THE SKY
Step 2 – The Launch
● social network? ● google adwords? ● buying group? ● events? ● guerrilla marketing? ● street marketing?● what else?
The Launch – COMMUNICATION CHANNELS
Shatter the peace and raise the roof!
Start your campaigns through all selected channels, spread the world!
The Launch - All In
Select the communication model
● the target
● the contact way
● the communicative style
● the subject
The Launch - HOW TO
● undistinguished (same message for everyone)
● distinguished (different messages for different audiences)
● typical (focus on a specific target)
The Launch - Strategy
● educational ● instructive ● witty ● mixed - adapt the style to a specific communicative channel
The Launch - Communicative Style
The Launch - Wear the Parachute
verify the weaknesses
● evaluate the potential interactions ● study limits and opportunities ● highlight the product’s strength
- Select the distribution channel. How can you reach users?
● direct ● indirect ● mixed
The Launch – When and How
Select the distribution channel. How can you reach the users?
● off-line ● on-line ● mixed
The Launch – When and How
BACK ON EARTH
BACK ON EARTH Step 3 - Post-Launch
● gain and evaluate feedbacks
● be attentive and reactive
● adapt the product to the market needs
Step 3 - Post-Launch
● stay open to (change course) new product interpretation
● don't shelve on your positions
● be ready to get back in the game
Step 3 - Post-Launch
● make continuous innovations
● innovate without distort
● maintain your identity
step 3 - Post-Launch
Pay Attention!!!
The marketing strategies have to grow with the product, during its formation.
The product is not needed to be ready in detail, the important thing is to start.
You will find your solution along the trip, share your idea with the world and let the world tell you what it wants
Tips & Tricks
Grow a tribe/élite select the cream of the crop KISS
● Keep It Simple & Stupid ● Keep It Hot ● keep them involved
Tips & Tricks
The only goal is to reach the goal: don't be obsessive
Work on packaging
Pay Off services: choose the right words, your essence lies in your text
● Create ● Share● Listen● Never Give Up
Approach
CONTACTFarAhead ConsultingVia Po,52 Torino011 196 664 59
http://www.linkedin.com/in/farhadalessandromohammadi
http://www.slideshare.net/farhadalessandromoha
@gofarahead
http://www.linkedin.com/groups/Eventi-marketing-Torino-4951177
www.farahead.eu