1.Consumers are still
confident but undergoingtransformation
$25 billion in sales
$1 billion in transactions per hour
Increased by 40% (YoY)
2.Consumers are living
healthier & more environmental friendly
lives
65% of the people are seeking to lead a healthier lifestyle
73% of the people feel guilty about lifestyles that damage the
environment
80% of the people believe that good companies & brands should be environmentally responsible
What do consumers value in your product?
Safety: 63%
Healthy: 58%
Practical: 57%
Environmental-Friedly: 52%
Novel & Unique: 40%
High-End: 38%Data Source: China Consumer Confidence Survey
3.The 'Post-90s' are
becoming the driving force for consumption
16% of the Chinese population today.
Will account for more than 20% of the consumption growth between now and 2030.
'Digital Natives' -73% made purchases online
'Post-90s' are more open to trade up and to try new things
90s 80s 70s
44%
31%
25%
52%
29%
19%
50%
29%
21%
Try New ThingsBuy BetterBuy More
Data Source: China Consumer Confidence Survey
The 'Post-90s'
ZhihuKnowlege sharing
platform
BilibiliVideo & livestreaming
platform
DoubanCommunity of interests
WeiboSimilar to Twitter
DouyinShort video platform
WeChatWith social features similar to Facebook
Social media that help to connect with the 'Post-90s'
4.A blurred line between local & foreign brands In 2012, Chinese brands
accounted for 43 percent of themarket in personal digital gadgets
versus 63 percent in 2017.
In personal care, Chinesebrands made up 76% of the market in 2017 compared with
61% in 2012.
Consumers' preference for local vs. foreign brands
Data Source: Mckinsey Co.
9%
Foreign Local91%Fresh Food
15% 85%Beer
19% 81%Personal Care
24% 76%Apparel & Footwear
42%Fahsion Accessories 58%
49% 51%Color Cosmestics
Be local for the local market
Example: BMW's localized visuals combine its futuristic car with elements from traditional Chinese painting and caligraphy and a
slogan that is truly localized.
About Us
BlueFocus is one of the most recognized communications services group originated in China, employing 5,000 employees globally working in 100
offices in more than 10 countries.
The company provides a wide spectrum of marketing and brand management services across disciplines of Strategy, Digital, Advertising, Media, Social, PR, Design, Branding, CRM, Data, E-Commerce and
Mobile Solutions.