UPnP Forum Marketing Committee Update
Andrew Liu
Co-chair UPnP Forum MC
Intel Corporation
Agenda
UPnP Vision MC Charter MC Structure Marketing Programs
UPnP Vision
“Easy Home Networking for the Interconnected Lifestyle”
HomeHomeAutomation Automation
Broadcast
Digital IslandsDigital Islands ComputerComputerNetworkNetwork
GatewayGateway
Internet
MobileMobileDevicesDevices
Wireless
ConsumerConsumer ElectronicsElectronics
Internet
Wireless
UPnP VisionUPnP Vision
Broadcast
Easy Home Network for Easy Home Network for the Interconnected the Interconnected
LifestyleLifestyle
Enable devices to be automatically configured when they… Connect to a network Communicate their capabilities Control information to any appropriate
control application
UPnP TechnologyDevices Just “Work” When They are Connected
UPnP Forum MC Charter
Increase membership participation in the UPnP Forum Focus on internal Forum Member marketing Help identify categories needing UPnP
standards Champion, help establish WCs for new
categories Promote adoption of UPnP technology to
members Increase participation within UPnP Forum Become a platform for marketing efforts of
forum members
UPnP Forum Marketing Objectives
Promote membership contributions Encourage companies to chair DCP WCs
Deliver on UPnP vision for end users Review DCP usage models for value Identify and recruit new DCP categories
Increase awareness & understanding Evangelize UPnP adoption within member companies
Completion of more UPnP standards More productive WCs lead to more products
Increase UPnP Forum member participation Focus on active members – not just more members
UPnP Forum MC vs UIC Complementary Roles
Focus on internal UPnP Forum membership engagement
Help identify new categories needing UPnP standards
Help start WC in these categories
Promote UPnP standards to Forum Member organizations
Focus on marketing to all external audiences
Drive UIC membership as means to build and sustain UPnP mark
Involve industry in promoting UPnP mark
Increase membership Increase membership participation within Forumparticipation within Forum
Create and protect value for the Create and protect value for the UPnP certification markUPnP certification mark
UPnP Forum MC Structure Co-Chair UPnP Forum Marketing Committee:
Andrew Liu (Intel) & Dave Ryan (Microsoft) Member Relations Director: Dave Ryan (Microsoft) Events Director: Rich Geasey (Lantronix) Asia Region Director: Hitoshi Sekine (Ricoh) UPnP IGD Director: Philip Poulidis (GlobespanVirata) UPnP AV Director: Joe Pitarresi (Intel) UPnP Imaging Director: Joe Keller (Hewlett-Packard) UPnP Home Automation Director: Hans Langels (Siemens)
Open: Europe Region Director: UPnP Basic Director: UPnP Security Director: New Category Directors: new WC’s need a MC Rep
Events Director
Identify and prioritize the events for UPnP Forum presence
Provide guidance to UIC for which events are appropriate for them
Seek out speaking opportunities
Work with web team to ensure the UPnP Forum Web site clearly promotes upcoming events
Work with Geography directors to cover Asia and Europe
Forum Member Relations Director
Manage process of regular communications to Forum Members to make sure they are informed of programs (Product Champ)
Create and manage a process to profile all current and new members to more effectively communicate with them
Ensure Forum Member database is up to date and accessible to Marketing Committee and Steering Committee
Category Director
Review consumer usage scenario document for proposed DCP
Create collateral related to DCP (overview presentations, white papers, Q&A’s, etc)
Work with UIC to help form a marketing plan to drive awareness, adoption and market success
Establish relationship with DCP working committee members
Geographic Director
Ensure that there is UPnP Forum market development progress in a geography outside of North America
Work with the other Directors to make sure UPnP technology is represented in their region to contribute to industry adoption
Marketing Programs Product Champs
Build list and create deeper UPnP penetration in companies
UPnP Summit Coordinate this event in target geographies
UPnP Forum Website & Newsletter Maintain awareness of technical progress
DCP WC Success Recruit and coordinate companies for new DCPs Review DCP usage scenarios to ensure it to Vision
UPnP Marketing Committee responsibleUPnP Marketing Committee responsible for internal, member-focused programsfor internal, member-focused programs
For the interconnected lifestyle