User Experience as a Strategic Pillar
for Innovation Success
Jose Coronado @jcoronado1 #uxindia13
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50000TECHNOLOGY STARTUPS
USD $1B?
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BASELINE DEFINITION
BAD NEWS
GOOD NEWS
INNOVATION DNA
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COMMON UNDERSTANDING
in·no·va·tion
≠
in·ven·tion
in·no·va·tionTo Produce Something New
Not just Something Different
[business impact]
Increase VALUE
to customers or consumers
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The Bad News
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Good News
Amazon
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HOW CAN WE INFUSE THEINNOVATION DNA?
IT IS ALL ABOUT THE PEOPLE!
DESIGN THINKINGPEOPLE AT THE CORE
Ideation
InspirationThe Problem
The IdeasImplementation
The Solution
Innovation
INNOVATION MEETS DESIGN THINKING
ENTERPRISE TRANSFORMATION
Leadership and
Infrastructure
People and Skills Processes and Tools
Culture and Values
LEADERSHIP AND MANAGEMENT
USER EXPERIENCE PROCESSES
VISUALIZATION TOOLS
PEOPLE AND SKILLS
Coaching
Mentoring
COMPELLED TO ACT
CORPORATE CULTURE
FAIL FAST LEARN FASTER
ROI OF INNOVATION
INNOVATION IS A TEAM SPORT
SEVEN TAKEAWAYS
Consider the Product Eco-System
Make Innovation Participatory
Create Innovation Forums
Transform the Enterprise
Experiment and Learn
Motivate Your Teams
Know Your Users
about.me/jcoronado
T R A N S F O R M A T I O N • I N N O V A T I O N • U S E R E X P E R I E N C E
@jcoronado1
linkedin.com/in/josecoronado/
JOSE CORONADO
