Using Hybrid Events to Create Buzzworthy Experiences
for Virtual and F2F AttendeesStefania Conti-Vecchi
@contivecchi #PCMACL
‣ Distinguish between your audience's virtual and face to face engagement preferences to deliver events that resonate most
‣ Utilize your hybrid as a marketing tool to convert virtual to registered attendees
‣ Approach virtual and face to face formats holistically to build a long-term event strategy
Learner Outcomes
Real-time audience interaction
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#PCMACL
Some key roles
Social Media moderatorActs as the voice of the remote audience
during the live event
acts as a commentator filling in important information that remote attendees may not be seeing through the live video stream
Virtual Emcee
is a group of people that come together to participate to the event in a different
location
PODS or Hybrid HUBS
NetworkingRole of the moderator
active and engaged on-site participants
active and engaged on-line participantsThese two audiences participate as one
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Defining hybrid meetings
The Hybrid Angels ideaUsing iPads together with some specific apps, to provide remote participants the opportunity to:
• Meet speakers, on-site participants and sponsors
• Virtually walk through the conference centre
• Live some backstage moments, or take part to a social activity
GoToMeeting
Google+
Skype
Scopia
Virtual breakout rooms
Virtual breakout rooms
Hybrid angels
Live streaming
Livestream
Wordpress plugins
Periscope – over 10 million users
Periscope
#PCMACL – live the experience of a participant periscoping the conference
http://www.eventprofs.education/convening-leaders
The robot
Kubi
Clear instructions on the tools selected
Event hashtag
#FRESH14
Session designSpeakers coaching
Interactive Presentation Tool
Meetingpulse
You can join at meet.ps/PCMACL
Is hybrid cannibalizing live attendance?
Thank you for participating!
Stefania Conti-Vecchi@contivecchi
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