Using LinkedIn for Business & Professional Networking
Andy Alsop, Deep Web TechnologiesNora Stoecker, NKS Info Services
October 21, 2010
Using LinkedIn for Business & Professional Networking
Outline
Content: ~ 40-45 minutesQ&A: ~ 15-20 minutes
How many already Using LI?
Quick & Dirty OverviewCreating a ProfileAdding Contacts
Andy : Finding employees Looking for Connections Intro’s for Clients
Nora: Groups Answers Other Features
Q&A
www.linkedin.com
10/21/2010
Using LinkedIn for Business & Professional Networking
Let’s Get StartedQuick & Dirty Overview
Online network for business professionals
80 million+ professionals
LinkedIn provides (additional) professional credibility
Start by:
Creating a Profile
Adding Contacts
10/21/2010
http://www.linkedin.com
LinkedIn is your online “business card/elevator speech/resume or CV on steroids”
LinkedIn is your online network of professional contacts and subject matter experts
LinkedIn provides a lot of power for free; enhanced services available for a fee.
Using LinkedIn for Business & Professional Networking
Now We’re Really Getting Started
Creating a Profile
Create an account
Build a Profile
Add Contacts
Let’s go to
10/21/2010
http://www.linkedin.com
Using LinkedIn for Business & Professional Networking
Now We’re Really Getting Started
Creating a Profile
Create an account
Build a Profile
Add Contacts
Let’s go to
10/21/2010
http://www.linkedin.com
1. Begin building profile
2. Continue building full profile
Using LinkedIn for Business & Professional Networking
Now We’re Really Getting Started
Creating a Profile
Create an account
Build a Profile
Add ContactsAt least 35 people
Let’s go to
10/21/2010
http://www.linkedin.com
Import from email contacts or select from “colleagues, classmates or people you may know”, or identify active members of your groups (after you join some groups), or search for people directly.
Using LinkedIn for Business & Professional Networking
10/21/2010
Using LinkedIn for Business Connections Network Statistics
Finding employees
Looking for Connections
Introductions for Clients/Associates
Recommendations
My Groups Federated Search Group Coronado Ventures Forum
10/21/2010 Using LinkedIn for Business & Professional Networking
Using LinkedIn for Business & Professional Networking
• Find a Job / Post a Job• Using your network
10/21/2010
Network Statistics
Finding employees
Looking for Connections
Introductions for Clients/Associates
Recommendations
My Groups Federated Search Group Coronado Ventures Forum
Using LinkedIn for Business Connections
Using LinkedIn for Business & Professional Networking
10/21/2010
Using LinkedIn for Business Connections Network Statistics
Finding employees
Looking for Connections
Introductions for Clients/Associates
Recommendations
My Groups Federated Search Group Coronado Ventures Forum
• 1st Level Connections• 2nd Level Connections• 3rd Level Connections
Using LinkedIn for Business & Professional Networking
10/21/2010
Using LinkedIn for Business Connections Network Statistics
Finding employees
Looking for Connections
Introductions for Clients/Associates
Recommendations
My Groups Federated Search Group Coronado Ventures Forum
Using LinkedIn for Business & Professional Networking
10/21/2010
Using LinkedIn for Business Connections Network Statistics
Finding employees
Looking for Connections
Introductions for Clients/Associates
Recommendations
My Groups Federated Search Group Coronado Ventures Forum
Using LinkedIn for Business & Professional Networking
10/21/2010
Using LinkedIn for Business Connections Network Statistics
Finding employees
Looking for Connections
Introductions for Clients/Associates
Recommendations
My Groups Federated Search Group Coronado Ventures Forum
Using LinkedIn for Business & Professional Networking
Using LinkedIn for Professional Connections
Groups 733,023 of them!
AnswersFind subject experts; demonstrate expertise; engage in discussion
Some Other FeaturesCompanies (beta)Interconnectivity – Blogs & TwitterSlideshareMore …
Let’s go to
10/21/2010
730,000+ and counting, though many as small as one or two people. You must sign up and meet the criteria to join a group. Some are active; some not.
The benefit is in participation!
Using LinkedIn for Business & Professional Networking
Using LinkedIn for Professional Connections
Groups 726,324 of them!
AnswersFind subject experts; demonstrate expertise; engage in discussion
Some Other FeaturesCompanies (beta)Interconnectivity – Blogs & TwitterSlideshareMore …
Let’s go to
10/21/2010
Asking reasonable questions and providing informed answers is another way to build professional credibility and learn from your network. Again, the benefit is in participation!
Using LinkedIn for Business & Professional Networking
Using LinkedIn for Professional Connections
Groups 733,023 of them!
AnswersFind subject experts; demonstrate expertise; engage in discussion
Some Other FeaturesCompanies (beta)Interconnectivity – Blogs & TwitterSlideshareMore …
Let’s go to
10/21/2010
Identify contacts; “follow” to track events, hires, promotions, & terminations; see recent news; …
Using LinkedIn for Business & Professional Networking
Using LinkedIn for Professional Connections
Groups 733,023 of them!
AnswersFind subject experts; demonstrate expertise; engage in discussion
Some Other FeaturesCompanies (beta)Interconnectivity – Blogs & TwitterSlideshareMore …
Let’s go to
10/21/2010
Using LinkedIn for Business & Professional Networking
Resources
Selected Groups• ARMA International
• American Library Association– LIS Career Options subgroup– Some divisions
• Business New Mexico
• Job & Career Network– Many subgroups
• Santa Fe Business Network
• SLA- Special Libraries Association– Many divisions– Some Chapters
Selected References
10/21/2010
• LinkedIn Learning Center http://learn.linkedin.com/
• LinkedIn Blog http://blog.linkedin.com/
• Breeding, Marshall. “Social Networking Strategies for Professionals”. Computers in Libraries, Oct. 2009 http://tinyurl.com/2akkmvw
• Helft, Miguel. “The Social Network that Gets Down to Business”. The New York Times, Sept. 20, 2010. http://tinyurl.com/27mzfre
• Roslansky, Ryan. “Follow Companies on LinkedIn for More Personalized Career Insights”. From the LinkedIn Blog, Sept. 28, 2010. http://tinyurl.com/2762w79
Using LinkedIn for Business & Professional Networking
Final Thoughts Thank you!
Contact Andy:[email protected] http://www.DeepWebTech.comhttp://www.linkedin.com/in/andyalsop
Contact Nora: [email protected]://www.nksinfoservices.comhttp://www.linkedin.com/in/nksinfo
Consider you “privacy” comfort zone – but be accessible.
Use LinkedIn to make business or professional connections demonstrate and share your expertise, knowledge & personality
What else would you like to know?
10/21/2010