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By : Kshama Arora, Roll No.-4362
By : Kshama Arora, Roll No.-4362
A
PROJECT REPORT REPORT
On
"A STUDY OF MAJOR GAME PLAYERS OF
INDIAN TYRE MARKET AND THEIR
APPLICATIONS "At
Uttam Tyres, Haridwar
Submitted to
SUBMITTED TO:KURUKSHETRA UNIVERSITY, KURUKSHETRA
FOR THE AWARD DEGREE OF
BACHELOR OF COMMERCE
WITH VOCATIONAL SUBJECT
ADVERTISEMENT AND SALES PROMOTION & SALES
MANAGEMENT
UNDER GUIDANCE OF: SUBMITTED BY:
Ms. Meenu Gulati Kshama Arora
Lecturer of Commerce, B.Com-IIndD. A. V. College for Girls, Ynr Roll No.-4362
Univ. Roll No.____________
D. A. V. COLLEGE FOR GIRLSYAMUNA NAGAR - 135001
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ACKNOWLEDGEMENT
I owe a never ending debt of gratitude to my adored
and worshipful Almighty for his grace and blessings in the
completion of this text.
My deep gratitude is due to our concerned lecturer
Ms. Meenu Gulati for their value able suggestion for my
project work which has been benefited me immensely to
complete my report work successfully.
We also thankful to Dr. Sushma Arya, Principal, of
our college for their valuable guidance. Last but not least I
will thank to all friends and family.
Kshama Arora
B.Com-IInd
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CONTENTS
Topic Pg.No.
INTRODUCTION Introduction To Organization
Literature Review
Industry Profile
APPROACH TO STUDY
Research Methodology
DATABASE REPORT GATHERED
Data Interpretation And Analysis
FINDINGS & BIBLIOGRAPHY
Limitations
Recommendations
Conclusions Bibliography
QUESTIONNAIRE
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PREFACEPREFACEPREFACEPREFACE
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PREFACE
Sales and Advertisement is a course which combines both theory
and its application as its contents of study in the field of management.
As part and parcel of this course, every aspirant has to under go an
Project Report . The purpose of this report is to expose the student of
management sciences real life situations existing in the organization
and to provide an insight into the various functions who can visualize
thing what they have been taught in classrooms. Actually, it is the life
force of management. It is in the practical training that the effectiveness
of management itself is realized.
I was fortunate enough to get this opportunity of working
with reputed tyre industry of our country.
This report includes the general information about Marketing
strategy, some information about tyre industry as a whole, and some aspect
of marketing, acceptance and the dealers, re-traders.
Report is based on the study of various aspects of Marketing its
functions, and effort undertaken by the Dept. To gain a competitive edge
over the competitors in the market.
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INTRODUCTION OF THE STUDY
Analysis of any industry would require a through study along with
Critical analysis to know the exact nature of the business. This
Study of Indian Tyre industry is no exception.
This project is undertaken to study the nature of Indian
tyre Industry along with its different shades that affects Indian
economy. The Study Includes analysis of various key
components likes growth, competitors, and foreign threats. To
gain in depth knowledge, it was important to Study one brand
in Indian Tyre Market and then have a competitor analysis with
other players. For this purpose Tyre market is analyzed as
epicenter for gaining application knowledge of tyre market .
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THE INDIAN TYRE INDUSTRY-AN OVERVIEW
HIGHLIGHTS:
The Tyre industry is an RS. 12,000 crore industry. The fortune of this
industry depends on the agriculture and industrial performance of the
economy, the transportation needs and the production of vehicles. While the
Tyre industry is mainly dominated by the organized sector, the unorganized
sector hold away in bicycle Tyres. In the last five years (1999 to 2004), the
industry managed to achieve a compound annual growth of only 4.40
percent. However in the last fiscal the industry registered a growth of 7
percent.
Natural rubber constitutes 25 per cent of the total raw material cost of
the Tyres. The ratio of natural rubber content to synthetic rubber content is
80:20 in Indian Tyres, while worldwide, the ratio of natural rubber to
synthetic rubber is 30:70. As raw materials from 70% of the costs, Variable
costs are very high. Profit margins are therefore thin.
SALIENT FEATURE:
The Indian Tyre market is expected to grow by 12% this year
As automobiles have become more sophisticated, technology has become
key to success in this sector.
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Truck and bus segment accounted for 60% of the total Tyre market by
value.
Passenger car radials at most profitable but because of poor road
conditions in India; truck radial are yet to catch on.
It will take at least 5 years for light trucks and over 10 years for heavy
trucks to reach 25-30% radialisation.
THE INDIAN TYRE INDUSTRY
Company wise Figures:
COMPANY DIVISION OF MARKET SHARE(%)
Excludes2/3 wheelers tyres
MRF 25.1
JKI/Vikrant 18.7
CEAT 17
Goodyear 11.4
Apollo Tyres 10.7
Birla 5.6
SECTOR COMMENTS:
Ever since the first Indian tyre company, Dunlop Rubber
Company (India) was incorporated in 1926, the tyre industry has
Grown rapidly and today it is a Rs. 12000 crore industry. India has
2.61 lakh villages, connected by 6.23 lakh kms of metalled roads
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and 9.81 lakh kms of unmetalled roades.These villages are linked to
small towns and cities. There is a daily traffic of over 4.12 lakh trucks,
1.27 lakh buses, 7.23 lakh cars, and thousands of taxis, two wheelers,
three-wheelers, tractors and animal drawn vehicle on Indian
Roads.There exists a vast potential for the tyre industry in India. The
fortune ofthe tyre industry depends on the agriculture and industrial
performance of the economy,the transportation needs and the production of
vehicles. Hence, this is a very sensitive industry, which has to adapt
itself to a highly volatile environment.
Market Profile:
While the tyre industry is mainly dominated by the organised
sector, the unorganised sector holds way in bicycle tyres. The major
players in the organised tyre segment consist of JK Industries, MRF,
Apollo Tyres, CEAT, which account for 63 Percent of the organised tyre
market. The other key players Include, Kesorem Industries and Goodyear
India, with 11 percent, 7 percent and 6 percent share respectively.
Dunlop, Falcon, Tyre Corporation of India (TCIL), TVS-Srichakra, Metro
Tyres and Balkrishna Tyres are some of the other players in the industry.
MRF, the largest tyre manufacturer in the country, has strong brand
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equity. While it rules supreme in the industry, other players have created
niche markets of their own.
OUTLOOK:
Globally, the OEM segment constiutes only 30 percent of the
tyre market, exports 10 percent and the balance from the
replacement markets. In India, the scenario is quite different. Nearly
85 percent of the total tyre demand in the country is for replacement. This
anomaly has placed retreaders in a better position that the tyre
manufacturers. Retreading is a looming over the tyre industry as a colossal
threat. Simply put, retreading is replacing the worn-out tread of the old
tyre with a new one.Most of the transporters in India retread their tyres
twice during its lifetime, while a few fleet owners even retread thrice.
In their zealousness to economies costs, they overlook the reality that
retreading reduces the quality of the tyre. It is highly popular in the South
unlike in the North where the transporters overload their trucks and have
to ply their vehicles in a rough terrain an environment in which buying a
new tyre is the best option. Though retreading has penetrated percent of
the Tyre market, it hasnot made much of a dent in the rapidly growing
two-wheelers and passangers car segments.
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TYRE INDUSTRIES IN INDIA COMPRISES OF:
7 TYRE COMPANIES(53 factories)
7 companies account for over 85% of total production
(In Nos.)
1. J.K.TYRES/VIKRANT
2. APOLLO TYRES
3. MRF
4. BIRLA TYRES
5. GOODYEAR
6. CEAT
7. BRIDGESTONE
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OBJECOBJECOBJECOBJECTIVE OF THETIVE OF THETIVE OF THETIVE OF THE
STUDYSTUDYSTUDYSTUDY
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OBJECTIVE OF THE STUDY
To compare tyre comparitors companies in different segment as:
Heavy Commercial Vehicle
Light Commercial Vehicle
Cars
To analyze the prefrence of customers via:
Survey Of Transporters
Survey Of Dealers
To understand & analyse the Retreading Process.
To understand the structure of tyre industry.
To study and comapre buying behaviour across B2C and B2B.
To analyse the Chinese Tyre Market in the area and its effect on
Indian Companies.
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RERERERESEARCHSEARCHSEARCHSEARCH
METHDOLOGYMETHDOLOGYMETHDOLOGYMETHDOLOGY
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RESEARCH METHODOLOGY
The methodology is an integral primary part of the project work.
Every project has been undertaken in and definite manner,
which forms the validity of the report. The project undertaken
by me is also based on a definite method, which is usually
found in most of the research projects. The methodology in
my project is based on the following manner in a sequential
order : -
(A) Research Design
(i) Scope of Study(ii) Area of Study(iii) Objective of Study
(B) Data Collection
(i) Data Collection Methods(ii) Data Collection Techniques(iii) Data Collection Instruments
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(C) Sampling Designs
(i) Samplin Unit(ii) Sample Size(iii) Sampling Tecniques
(A) RESEARCH DESIGN:
Every business must tailor a strategy for achieving its goal
consisting of a marketing strategy and a compatible technology Streategy
and sourcing technology. This strategy must be good at engineering,
purchasing, manufacturing and physical distribution.
SCOPE OF THE STUDY:
1. Determination Of Market Potential
2. Determination Of Competitive Information
3. Customer Behaviour Research
AREA OF STUDY
My Area Of Study Include the following :
1. Garg Motors
2. Vijay Luxmi Motors
3. Metro Motors
4. Kannav Motors
5. Khanna Motors
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(B) DATA COLLECTION:
The collection of data is a core part of every activity relating to
Marketing decisions. The information derived from such data is closely
Analyzed, Interpreted and a conclusion has been arrived on which other
decisions are totally depends.There are various sources from where data can
be collected any theyre also most appropriate methods in the application
of which we can collect the data. In the application of sources and
methods the reliability and accuracy must be well judged prior to
collection. The whole study has been worked out depending on the data
availed from.
Data collection Methods
There are two sources on which data can be collected via primary
source and secondary source. The data, which are prepared from the main
proposed and researcher or owner it, is called primary source and the data
collected from this source is called primary data. The data which
collected from the persons, private bodies, private research agencies etc
are called secondary source and the data collected is from both primary and
secondary type. The following are the data, which have been collected from
both the sources:
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I. Primary data: - In the course of carrying out the project I
have collected data from this source. The following data has been
collected from this source like the market share of competitors
and market share of JK.
II. Secondary data: - The data in my project has been collected from
the secondary source as the data is only available to them and
other parties I have find the most convenient source and
collected from them. The data collected from this source are the
past records and it is used to analyses.The data, which have been
collected from this source, are mentioned below:
Historical data from Internet.Past records from the companyProduct line of Tyre Companies
Data Collection Techniques:
The method of data collection is as essential as the source of
collection of data. The methods of data collection establish a pattern, the
application that provides a well- fledged out data. A most appropriate
method will produce data which more accurate, reliable and cheap and
also will require less time and efforts in the collection. In the carrying of my
project I have used the following methods in collection the data:
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I. Personal Enquiry: The data from the general publichas been
collected by the use of the method of personal Enquiry. I to obtain
favorable and required data to add in to the part of my project
approached the dealers and customers (Transporters) located at
different Places of local zone. I do it with the help of questionnaire.
II. Personal Survey: The information regarding tyre industry
being used by many transporters has been collected through
personal survey. The application of the above mentioned methods
have been Instructed by the guide. Infant, in some cases it has been
beneficial on the part of the project to meet the big persons like
head persons of an organization or any company. The most
important part of the project under the data collection has been
the collecting the information from the various sectors of local zone.
(C) SAMPLING DESIGN: Sampling is a most important part of
the data collection. It is a tool that tries to matches the
data according to the criteria. The sampling methods are
used specially in the context of data segregation and other fields
study where the it requires a deep ground selection of variables.
So, sampling is a relevant answer to the accurate and most
appropriate Selection. There are many methods of segregating the
sample probability and non-Probability sampling. The probability
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sampling is the abstraction of the data in to mathematical calculation,
which is done by the application of various formulas of probability.
The non-probability sampling is the non- mathematical presentation
of the sampling. The most important part of non-probability
sampling is the samples are selected ambiguously without any
concrete methods. There are various types of Non-Probability
sampling, which is used by the investigator or researcher according to
his convenience.
Judgement Sampling: - The judgement sampling is a kind of non-
probability sampling where the researchers select the samples from
according to its judgement. The criteria have been fixed previously
before taking in to consideration of the samples. The judgment sampling
is one of the most important parts carrying out in any project work.
Sampling Techniques: In this project study, the method adopted for the
sampling purpose is the most common method of sampling:
Random Method of Sampling: In this method, we select our sample
units by picking them from the population randomly. So when applied
to our project, it means that we just walk out in different area of local
zone for required no. Of respondents, but minimize the biasing effect,
respondents were chosen from different localities.
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DATA ANALYSISDATA ANALYSISDATA ANALYSISDATA ANALYSIS
&&&&
INTERPRETATIONINTERPRETATIONINTERPRETATIONINTERPRETATION
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A.COMPARE APPLICATION AREAS OF TYRE MARKET :
1. HEAVY COMMERCIAL VEHICLE(TRUCKS)2. CARS3. LIGHT COMMERCIAL VEHICLE
B.ANALYSE THE PREFERENCE OF COUSTMERS VIA:
1. SURVEY OF TRANSPORTERS2. SURVEY OF DEALERS
C.UNDRSTANDING & ANALYSE THE RETREADING PROCESS:
D.ANALYSE THE CHINESE TYREW MARKET IN THE AREAAND ITS EFFECT ON INDIAN MARKET:
E.TO UNDERSTAND THE STRUCTURE OF TYPE INDUSTRY
F. TO STUD AND COMPARE BUYING BEHAVIOUR ACROSS B2B& B2C.
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1.Market Share of Different Tyre Companies In Trucksthrough fitment survey( 6 Wheelers & 10 Wheelers)
Sample Size - 37 vehicles
6 wheelers found - 29 vehicles
10 wheelers found - 10 vehicles
AREAs WHERE SURVEY DONE;
1. Garg Motors
2. Vijay Luxmi Motors
3. Metro Motors
4. Kannav Motors
5. Khanna Motors
In this assignment I had to find out the market share of the different
tyre companies in the market for the Trucks with the help of Fitment
Survey.A format was given to me regarding to write : The Truck No., Tyre
company and Brand Name
No. Of Company Found - 4
No. Of Tyres Found - 26
No. Of Brands Found - 18
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POSTION S O F TYRE C OM PANIES iN
TRUCK SEGM ENT
625604
563
288255
203
81
50
100
200
300
400
500
600
700
COMPANIES
NOO
FTYRES
APOLLO
J.K.
M R F
CEAT
BIRLA
G O O D Y E A R
MICHLIN
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MARKET LEADER FOUND : APOLLO
JK TYRE : NO.2
COMPANY NO OF TYRES %
APOLLO 625 23.8186
J.K. 604 23.01829
MRF 563 21.45579
CEAT 288 10.97561
CHINA 255 9.717988
BIRLA 203 7.73628
GOODYEAR 81 3.08689
MICHLIEN 5 0.190549
TOTAL 2624 100
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LEADING CO: APOLLO
JK TYRE : NO 3
COMPANY NO OF TYRES % COMPANY NO OF TYRES %
JK 225 30.40540541 APOLLO 450 23.88535
APOLLO 175 23.64864865 MRF 395 20.96603
MRF 168 22.7027027 JK 379 20.11677
CEAT 91 12.2972973 CHINA 248 13.16348
BIRLA 60 8.108108108 CEAT 197 10.45648
GOODYEAR 13 1.756756757 BIRLA 143 7.590234
CHINA 7 0.945945946 GOODYEAR 68 3.609342
MICHLIEN 1 0.135135135 MICHLIEN 4 0.212314
TOTAL 740 100 TOTAL 1884 100
POSITION IN FRONT AXLES
225
175168
91
60
13 7 10
50
100
150
200
250
COMPANIES
NOO
FTYRE
JKAPOLLOMRFCEATBIRLAGOODYEARCHINAMICHLIN
POSTITIONING IN REAR AXLES
450
395379
248
197
143
68
40
50
100
150
200
250
300
350
400
450
500
COMPANY
NOO
FTYRE
APOLLOMRFJKCHINACEATBIRLAGOODYMICHLIN
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LEADING 18 BRANDS FOUND
SR. NO. COMPANY BRAND NO OF
TYRES
%
1. MRF S.L. FIFTY 292 11.13
2. APOLLO XT-7 216 8.23
3. JK JET TRAK 134 5.11
4. MRF S.M.99 101 3.85
5. JK JET RIB 90 3.43
6. APOLLO AMAR 90 3.43
7 CEAT LUG XL 85 3.24
8 JK TRAK KING 69 2.63
9 JK SUPER TRAK
KING
67 2.53
10 GOODYEAR HI-MILER 57 2.17
11 BIRLA BT-112 56 2.13
12 CHINA WEST LAKE 53 2.03
13 APOLLO KZ-XDT 52 1.98
14 APOLLO HAULUG 49 1.87
15 JK STAR LUG 45 1.71
16 CEAT HCL SUPER 45 1.71
17 CEAT FM SUPER 45 1.71
18. JK JET SPEED 41 1.56
TOTAL 1587 60.48
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SHARE IN FIRST FIFTEEN BRANDS
JK APOLLO CEAT MRF BIRLA GOODYEAR CHINA
6 4 3 2 1 1 1
NO. OF BRAND FOUND OF DIFFERENT COMPANIES
COMPANY NO OF BRANDSAPOLLO 27
MRF 20
JK 18
CHINA 18
BIRLA 17
CEAT 14
GOODYEAR 3
MICHELIN 1
TOTAL 118
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NO OF BRANDS FOUND OF
DIFFERENT COMPANIES
27
20
1818
17
14 3 1
APOLLO
MRF
JK
CHINA
BIRLA
CEAT
GOODYEAR
MICHLIEN
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2. Market share of Different Tyre Companies in Cars Through
survey:
In this assignment I had to find out the market share of the different
tyre companies in the market for the Cars with the help of Survey. A format
was given to me regarding to write : The Car No., Tyre Company, Brand
Name and Car Tyre Size.
TOTAL CARS FOUND : 45
TOTAL TYRES FOUND : 182
TOTAL COMPANIES FOUND : 14
TOTAL BRANDS FOUND : 32
TOTAL BIAS TYRE FOUND : 166
TOTAL RADIAL TYRE FOUND : 145
NO. OF CAR COMPANY FOUND : 15
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COMPANY No. Of Tyres %
BRIDESTONE 649 40.06
JK 311 19.2
MRF 207 12.78
GOODYEAR 142 8.765
CEAT 136 8.395
APOLLO 102 6.296
BIRLA 23 1.42
MODI 10 0.617
DUNLOP 8 0.494
OTHERS 32 1.975
TOTAL 1620 100
L E A D I N G T Y R E C O M P A N I E S F O U N D
6 4 9
3 1 1
2 0 71 4 21 3 6
1 0 2
2 3 1 0 8 3 2
0
1 0 0
2 0 0
3 0 0
4 0 0
5 0 0
6 0 0
7 0 0
C O M P A N Y
B R I D E S T O N E
J K
M R F
G O O D Y E A R
C E A T
A P O L L O
B I R L A
M O D I
D U N L O P
O T H E R S
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BIAS TYRE BRANDS
BRANDS CEAT MRF JK MODI DUNLOP BIRLA APOLLO GOODYEAR OTHERS TOTAL %
66 MS 45 45 27.108FORMULA 1 29 29 17.47
JET DRIVE 24 24 14.458
SAFETY DRIVE 19 19 11.446
MODI 10 10 6.0241
BIRLA 9 9 5.4217
ANDURA 8 8 4.8193
DUNLOP 8 8 4.8193
HERCULES 4 4 2.4096
OLYMPUS 4 4 2.4096
SPEEDDELIVERY
4 4 2.4096
POWER STAR 2 2 1.2048
TOTAL 60 45 24 10 8 9 4 2 4 166 100
% 36.1 27.1 14 6.024 4.82 5.422 2.40964 1.20481928 2.40964 100
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RADIAL TYRE BRANDS
BRANDS BRIDGESTONE
JK MRF GOODYEAR CEAT APOLLO BIRLA OTHERS TOTAL %
S-322 606 606 41.68
ULTIMA-XP 182 182 12.52
ZVTS 156 156 10.73
GPS2 129 129 8.872
AMAZER XL 98 98 6.74
ULTIMA 60 60 4.127
FORMULA 1 52 52 3.576
S-248 35 35 2.407
ULTIMA-XPS 20 20 1.376
TORANDO 21 21 1.444
MASTRO 12 12 0.825
KUMHO POWER RACER 12 12 0.825
EAGLE 11 11 0.757BIRLA 10 10 0.688
L-607 8 8 0.55
SPIDER 8 8 0.55
YOKOHAMA
RALLY 4 4 0.275
RADIA 70 6 6 0.413
MAXIASMA-701 4 4 0.275
MILANDO 4 4 0.275
MECHELIV 4 4 0.275
COTECO CONTECT CP 4 4 0.275
TOTAL 649 287 162 140 76 98 14 28 1454 100
% 44.635488 19.74 11.142 9.6286107 5.22696 6.74 0.9629 1.926 100
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DIFFERENT TYRE COMPANY SHARE IN CARS FOUND
M-800 SANTRO ZENCOMPANY NO OF
TYRE% COMPANY NO. OF
TYRE% COMPANY NO OF
TYRESJ.K. 69 26.54 BRIDGESTONE 228 83.82 JK 76
BRIDGESTONE 21 8.077 MRF 13 4.779 MRF 38
MRF 58 22.31 APOLLO 8 2.941 BRIDGESTONE 27
GOODYEAR 16 6.154 CEAT 4 1.471 GOODYEAR 27
CEAT 56 21.54 GOOYEAR 4 1.471 CEAT 18
APOLLO 32 12.31 JK 3 1.103 APOLLO 10
DUNLOP 8 3.077 OTHERS 12 4.412 OTHERS 12
TOTAL 260 100 TOTAL 272 100 TOTAL 208
INDICA WAGANOR ESTEEM
COMPANY NO OF
TYRES
% COMPANY NO OF
TYRES
% COMPANY NO OF
TYRESBRIDGESTONE 94 51.09 BRIDGESTONE 75 56.82 JK 48
APOLLO 28 15.22 JK 37 28.03 BRIDGESTONE 23
JK 18 9.783 MRF 12 9.091 GOODYEAR 10
GOODYEAR 16 8.696 GOODYEAR 4 3.03 APOLLO 8
MRF 13 7.065 BIRLA 4 3.03 CEAT 3
BIRLA 10 5.435
CEAT 5 2.717
TOTAL 184 100 TOTAL 132 100 TOTAL 92
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By : Kshama Arora, Roll No.-4362
LEADING BRAND FOUND AT TYRES
SR.NO COMPANY BRAND NAME NO.OF TYRES %1 BRIDGESTONE-S322 606 37.40741
2 JK- ULTIMA XP 182 11.234573 MRF-ZVTS 156 9.629634 GOODYEAR-GPS2 129 7.9629635 APOLO-AQMAZERXL 98 6.049383
6 CEAT-F1 81 57 JK-ULTIMA 60 3.7037048 MRF-66MS 45 2.777778
9 BRIDGESTONE-S248 35 2.16049410 JK- JETDRIVE 24 1.481481
TOTAL 1416 87.40741
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By : Kshama Arora, Roll No.-4362
3. Market Share of Different Tyre Companies In L.C.V.
through fitment survey( 4 Wheelers & 6 Wheelers)
Sample Size - 20 vehicles
4 wheelers found - 12 vehicles
6 wheelers found - 8 vehicles
AREAs WHERE SURVEY DONE;
Local Zone sarrounding in this assignment I had to find out the market
share of the different tyre companies in the market for the L.C.V. with the
help of Fitment Survey. A format was given to me regarding to write : The
Truck No., Tyre company and Brand Name.
No. Of Company Found - 8
No. Of Tyres Found - 60
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By : Kshama Arora, Roll No.-4362
COMPANY NO. OF TYRES %
APOLLO 232 38.2838
MRF 153 25.2475
JK 130 21.4521
CEAT 29 4.78548
GOODYEAR 22 3.63036
BIRLA 21 3.46535
MODI 14 2.31023
OTHERS 5 0.82508
TOTAL 606 100
LEADING COMPANY IN L.C.V.
232
153
130
2922 21
14 5
0
50
100
150
200
250
COMPANIES
NOO
FTYRES
APOLLO
MRF
JK
CEAT
GOODYEAR
BIRLA
MODI
OTHERS
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By : Kshama Arora, Roll No.-4362
B. ANALYSE THE PREFERENCE OF
CUSTOMERS:
1. TRANSPORTER SURVEY :
NO. OF TRANSPORTER MEET : 10
The customers (Transporters) about the Tyre Companies and get
some detailed information regarding the load of their vehicle, No. of vehicle
they have, Avg. Life of their vehicle, which brand they prefer most, From
where they purchase the tyre and on which route they run their Vehicle etc.
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By : Kshama Arora, Roll No.-4362
Que. 1. How many Vehicle You Have ?
6 Wheelers Attach 10 wheelers 4 Wheelers 18 Wheelers
75 % 11 % 10 % 3 % 1 %
No Of Vehicles
3
75
10
1
11
4W
6W
10W
18W
ATTACH
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By : Kshama Arora, Roll No.-4362
Que. 2.How Much Load You Carry on your Vehicle ?
Normal Load ( 0-
12 tonnes)
Moderate
Load(12-15
tonnes)
Over Load(15-18
tonnes)
Super Heavy Load(18
above)
51% 25% 11% 13%
L o a d P e r c a n ta g e
5 1 %
2 5 %
1 1 %
1 3 %N O R M A L LO A D
M O D E R A T E
O V E R L O A D
S . H . L .
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By : Kshama Arora, Roll No.-4362
Que. 3. Which Tyre company you most prefer ?
APOLLO J.K. MRF CEAT CHINA BIRLA GOODY
EAR
23% 20% 17% 12% 11% 10% 7%
% SHARE OF COMPANIES
17%
20%
12%10%
23%
7%11%
MRF
JK
CEAT
BIRLA
APOLLO
G.Y.
CHINA
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By : Kshama Arora, Roll No.-4362
Que. 4. What is your monthly consumption of tyres ?
0-15 15-30 30-45 45-60 60 above
34% 22% 22% 13% 9%
Percentage Monthly Consumption
34%
22%22%
13%
9% 0-15
15-30
30-45
45-60
60ABOVE
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By : Kshama Arora, Roll No.-4362
Que. 5. What Is your average life of tyres (In months) ?
0 to 6 6 to 9 9 to 12 12 to 15
19% 44% 28% 9%
Average Life Of Tyres (In Months )
19%
44%
28%
9%
0 to 6
6 to 9
9 to 12
12 to 15
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By : Kshama Arora, Roll No.-4362
Que. 8. Suggestion For tyre you are currently using .
A. Should Provide Better Quality
B. Increase The No. Of Dealers
C. Offers should be provided
49%
31%
20%
A
B
C
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By : Kshama Arora, Roll No.-4362
DEALERS SURVEY
NO. OF DEALERS MEET : 25
The Dealers about the Tyre Companies provide some detailed
information regarding the Dealership, Monthly Selling, Brand Prefrences,
,which company provide better policy and suggestions etc.
Que 1. From Which Company You Deal With ?
COMPANIES NO. OF DEALERSMRF 8
APOLLO 7
JK 5
GOODYEAR 2
CEAT 2
OTHER 4
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By : Kshama Arora, Roll No.-4362
Que.2. How Many Tyre Do you sell in a month?
30%
35%
25%
10%50-100
100-200200-300
300 ABOVE
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By : Kshama Arora, Roll No.-4362
Que. 3.According to you what is the market Trend In Truck Tyres. Give the
Rating?
1. MRF
2. APOLLO
3. J.K.
4. CEAT
5. BIRLA
6. OTHER
Que.4.what factor influences the most in the sale of any brand of Tyres?
50%
30% 10%
10% LIFE
QUALITY
PRICE
OTHERS
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By : Kshama Arora, Roll No.-4362
Que. 5. According to you what factor will lead to increase the sale of the
product?
Que. 6 Whose Policy Is Best ?
10%
20%
30%
40%
Advertisement
Change in Market
Strategy
Free Gift Offers
Others
60%20%
10%
10%
APOLLO
MRF
JK TYRES
CEAT
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By : Kshama Arora, Roll No.-4362
G. RETREADERS SURVEY :
No. Of Retreaders Found : 24
Retreading is a looming over the tyre industry as a colossal threat.
Simply put, retreading is replacing the worn-out tread of the old tyre
with a new one. The poularity of retreading stems from the fact that it
costs only 20 percent of a new tyre but increases its life by 70 percent to
80 percent. Most of the transporters in India retread their tyres twice
during its lifetime, while a few fleet owners even retread thrice.
Retreading is done by the two ways :
(a) Hot Process -Full Caping
-Top Caping
(b) Cold Process
Generally Cold Process is used for Retreading.It is done on the
110* F temprature and generally takes 12 to 14 hours. Bandag (U.S. base)
company is leading in This. It has 45 colabration All over the world.
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By : Kshama Arora, Roll No.-4362
Que. 1 Whcih Company Rubber You use For Retreading?
Que. 2. How Many Tyres You Retread In a Month ?
26%
22%19%
11%
7%
15% PODDAR
MIDAS
SPEED UP
INDIAG
MRF
OTHERS
17%
24%
25%
21%
13%0-50
50-100
100-150
150-200
200-250
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By : Kshama Arora, Roll No.-4362
Que.3. IN Your Opinion How many Time A tyre Can be Retread ?
ONE TIME 2
TWO TIME 11
THREE TIME 10
MORE THAN THREE 1
2
1110
1
ONE TIME
TWO TIME
THREE TIME
MORE THAN
THREE
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By : Kshama Arora, Roll No.-4362
H. CHINESE TYRE MARKET SURVEY
Chinese Tyres are the Big problem for the Indian Tyre market. They
are less in cost as compared to Indian Tyres and in durability the mileage
given by the Chinese Tyre is 70 to 80% of Indian Tyres.For the less
price It is used by many of the Customers. Behind the fact that It has no
Gurantee and Claim policy. So I also done the Chinese Tyre Market
Survey. In My Survey I took the data from following:
1. TRANSPORTER
2. DEALERS
3. RE TREADERS
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By : Kshama Arora, Roll No.-4362
Transporter Survey :
Que. 1. Are You Use Chinese Tyres ?
Que.2 If Yes, Then Why You Use Chinese Tyres?
40%
60%
YES
NO
95%
5%
LESS PRICE
DURABILITY
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By : Kshama Arora, Roll No.-4362
Que.3. On which Axles you use the Chinese Tyres ?
3%
84%
13%FRONT
REAR
BOTH
Que.4. What Do You Think what can be done by the Indian Tyre
Companies?
29%
33%
15%
10%
13%
IMPROVE
QUALITY
REDUCE COST
GURANTEE
FREE GIFTS
OTHERS
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By : Kshama Arora, Roll No.-4362
Que. 5. What is the future Of Chinese tyres?
Growing 65%
Not Growing 15%Can Not Say 20%
65%15%
20%
Growing Not Growing Can Not Say
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By : Kshama Arora, Roll No.-4362
Dealers Survey :
Que. 1. Are You Dealing In Chinese Tyres?
YES 70%
NO 30%
70%
30%
YES NO
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By : Kshama Arora, Roll No.-4362
Que. 2. If Yes, What Is your selling %age share of Chinese Tyre as
compared to Indians?
0-10% 4
10-20% 5
20-30% 4
30-40% 2
4
5
4
2
0-10% 10-20% 20-30% 30-40%
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By : Kshama Arora, Roll No.-4362
Que. 3. Can you give a guarantee on Chinese Tyres?
YES 80%
NO 2%
ACCORDING TO
CUSTOMERS
18%
YES
NO
ACCORDING TO
CUSTOMERS
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By : Kshama Arora, Roll No.-4362
Que.4. What do you think what can be done by the Indian Companies?
29%
25%18%
5%
14%
9%
IMPROVE
QUALITY
DECREASE
COST
GURANTEE
FREE GIFT
CREDIT
FACILITY
SALE
PROMOTION
ACTIVITIES
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By : Kshama Arora, Roll No.-4362
RETREADERS SURVEY:
Que. 1. Is Chinese Tyre Is Retreadable?
Que. 2. How Many time a Chinese Tyre can Be Retread?
72%
22%
6%
ONE TIME
TWO TIME
THREE TIME
80%
20%
YES
NO
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By : Kshama Arora, Roll No.-4362
FINDINGS
In the end I find that JK has a good hold in Truck and Car Tyres but It is not
the leader in any segment. I found JK at No.2 in truck segment and in Car
segment also JK at No. 2. Good thing I found that It is No.1 in Front
Axles of Truck Tyres but Bad thing I found that it is very far away in Car
Tyres from market leader Bridgestone. The Top brand of JK- JET TRAK
(134 Tyres found) is very far from the Market leader of MRF -S.L.FIFTY
(292 Tyres found) and same in the Car Tyres. Good Thing I found that it
has 6 brands in first fifteen of Truck Tyres but the Bad thing I found
that They are very far away from their competitor Brands. Also JK has
not any hold in the 2 Wheelers.
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By : Kshama Arora, Roll No.-4362
SUGGESTIONS
Tackling competition by way of introducing new technology products
and reduce operational costs. Make the Marketing Department effcient. Co. may also go into the Retreading Rubber Business
Work on understanding Customers ( end- users requirement, in Truck
and Bus Tyre segments through market research)
Increase Exports of Tyres.
Order Booking should be done also through Net by the Dealers.
Dealers to be trained for customer orientation.
Solving all queries of a Customer/Dealer at a single point and not
referring him to different level of hierarchy.
Giving first priority to Customers visit or Telephone calls instead of
keeping them waiting or not attending the call in time.
Claim policy should be organised. Claim to the Dealers as soon as
possible.
Time -to- Time Dealers meeting or Fleet Owners meeting should be
done.
A Power Point Comparitive presentation Between JK versus
othersmust be shown to the Dealers/Transporters in the Meeting.
Road show can be done in local Areas for sale prmotion
Paste a slip on tyre Always With You or Dial A Tyre No.23312136
Focus on Tyre fitters
Deliver douments in time to customers/dealers.
Prompt refund of balance against advance payment.
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By : Kshama Arora, Roll No.-4362
Locate the new customers but never forget the old one
Full automation & computerization should be there at all offices &
Branches.
Awareness about market conditions, both Domestic & International
should be there among the employees, All the employees must
knowfully the competition & their roles.
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By : Kshama Arora, Roll No.-4362
LIMITATIONS/CONSTRAINTS OF THE STUDY
1. Dealer did not have any time in the working hours for giving the
information.
2. Jeep Segment and Tractor Segment Tyres is not covered.
3. All the companies doesnt deal in the 2 wheelers segment. That is why
this area is also not covered.
4. Tyre Market is very big. So, the Time was the major constraint in order
to cover all the concerning aspects.
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By : Kshama Arora, Roll No.-4362
CONCLUSION
Indian tyre industry is 12,000 crore market,facing continous threats
from global players and South Asian dumping attacks. 7
company in India constitute nearly 85% of whole Indian tyre
market. This consists of brands like J.K., MRF, APOLLO,
CEAT etc. The Tyre market has expanded in noticeable rate
during recent years. Tyre Industry has direct linkage with the
Automobile industry, thus a rise in sale of Automobile will
automatically give rise to supply of tyres.
Appolo is the market leader in tyre industry and its growth
rate in relativily high than its compititors.
Greater competition, opening up of economy,Foreign
Automobiles Giants entering Indian market and easy
financial schemes For common people have ignited
the spark of Indian Automobile Industry. Which in
response have increased the sales of tyres in India.
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By : Kshama Arora, Roll No.-4362
BIBLIOGRAPHY
Web Sites:
Jktyre.com
Apollotyre.com
Mrftyre.com
Irjournal.com
Journals/Magazines:
Indian Rubber Journal
Surging Ahead (J.K. Tyre)
BOOKS CONCERN :
Kothari.C.R.
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