UX RESEARCH It’s simpler than you thought
Yael Keren, Senior UX Designer Ora Peled-Nakash, UX Designer & Researcher March 24th , 2015
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Types of research
Generative
Research methods used to understand the users of our product and gain information on how they currently perform tasks (usually before a new version or product is developed)
Evaluative
A collection of methods, skills and tools utilized to uncover how a person perceives a system before, during and after interacting with it.
Types of research
Expert reviews
Surveys
Potential customer interviews
Observe customers in action
Competitive analysis
Requirements Analysis
Design Implementation Testing Evaluation
Ask a neighbor
Expert reviews
A/B testing
A/B testing
Analytics
Customer visits
Think aloud
Think aloud
Observations and Interviews
AppScan Standard/Enterprise Generative research
§ Calls with customers (NIH)
§ Visits to Verint and Amdocs
Think Aloud Usability Testing
18
Remove
Move from here to here
• Add history • Add grouping
Change wording
I can’t do research because…
Where can I get users?
How do I conduct the research?
Research takes time….
Research costs money…
I can’t do research because…
Where can I get users?
• Sponsor users
• Non-sponsor users
• Direct access – Linkedin, twitter, StackOverflow
I can’t do research because…
How do I conduct the research?
• Get help from UX
• IBM starter kit
• Observe and Listen
I can’t do research because…
Research takes time…
1 min 5 min 10 min 1 hour 1 day
Interview Google it!
Interviews
Surveys Analytics Usability testing