BIG  LOVE:    THE  CASE  FOR  CONSC

IOUS  

COUPLING  IN  UX  STRATEGY  

BOULDER CO

c/o  RONNIE  BATTISTA  

UXSTRAT  Conference  

@ronnieba?sta  

BLATANT  INNUENDO  BI  THE  FOLLOWING  PRESENTATION  IS  RATED  

AND  CONTAINS  UX–MA    

DOUBLE  ENTENDRES  DE  

EXCESSIVE  WINKING  EW  

BIG LOVE:

Ronnie Battista UXSTRAT Conference Sept 8th, 2014

A  LITTLE  

BAGGAGE   SOME  PREJUDICE  

PASSIONATE  

OPINIONS  

LOADED

Fact:  It’s  not  Happy  Hour  yet  but  we’re  already  

Fact:  We  know  what  we  do…  

…  but  a  lot  of  people  sQll  don’t  

Fact:  We  lack  a  perfect  definiQon  

OSen.  

Fact:  We  debate  about  who  owns  what  

Fact:  To  sit  at  the  business  table,  it  helps  to  be  invited…  

…  and  there  can  be  a  real  price  tag  when  we  aren’t  on  the  guest  list.  

Customer  Experience  is  Dead  too…  

AUDIENCE

WHO WHAT

WHERE/WHEN

USER

EMPLOYEE CUSTOMER

PEOPLE HUMAN

PRODUCT

SERVICE

DESIGN RESEARCH

HOLISTIC

OMNI/MULTICHANNEL

MOBILE STRATEGY

EXPERIENCE

DIGITAL FIELD

ENGAGEMENT ANALYTICS

GLOBAL

LOVE” “BIG NOTE: THE NEXT 78 SLIDES HAVE BEEN

REMOVED FROM THIS SLIDESHARE DECK

(SORRY!)

IF INTERESTED, PLEASE CONTACT RONNIE BATTISTA