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Page 1: V2 - Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing
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A QUICK INTRODUCTION

Scott Salkin CEO & Founder IDS Technology Marketing

A business-to-business (B2B) marketing and lead generation firm who's mission is twofold: To help technology companies and startups grow through smart, impactful sales and marketing, and to help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.

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GUESS THE YEAR!

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5 Years Later…

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Sold for $1 billion 30M Users ($33/user)

$0 Revenue

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Here’s an ugly slide with way too many bullets… •  Mobile internet usage will overtake desktops

internet usage in 2014 (Microsoft TAG)

•  +50% of all local Google searches are performed on mobile devices…27% of all clicks (Microsoft TAG)

•  70% of mobile searches result in action w/in one hour (Microsoft TAG)

•  Users will wait an average of 5 seconds for your page to load on their mobile device (Gomez Research)

•  91% of mobile internet access is for social media or search (Microsoft TAG)

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It’s only just begun.

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The next challenge is avoiding this.

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Blogging Speaking

Posting Tweeting

Mobile

Advocating Partnering

Closing

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QUESTIONS?

Scott Salkin CEO & Founder IDS Technology Marketing

[email protected]

@scottsalkin LinkedIn.com/in/scottsalkin

480.685.5472

www.idstm.com


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