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How content creates value, delivers business impact

Valeria Maltoni

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Without digital content, neither customers nor search engines

will be able to engage with brands online.

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Content is the Currency of the social Web. Good Content is intentional, relevant, and

delivers business impact. ”“

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60.3%

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Source: Altimeter Group, 2012

What it takes:

12 content types

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1. Establish Credibility

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Take away: make it easy

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2. Give Concrete Reasons to Care

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Take away: make it about them

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3. Provide a Path Forward

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Take away: builds confidence

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ITERATIVEIMPROVEMENT

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How content creates value, delivers business impact

http://www.pmdigital.com/@pmdigital