PHASE ONE PHASE TWO PHASE THREEResearch and Analysis Brand Strategy Design Concept
BRAND IDENTITY PROCESS
RESEARCH BY THE NUMBERS
1,189 total student surveys collected.
Knight Eady conducted hour-long educational branding presentations and discussions to engage
with a large population of the VHHS students
RESEARCH BY THE NUMBERS75 students engaged through
focus groups
Focus groups included a diverse selection of students from all
grades and with various interests.
RESEARCH BY THE NUMBERS
Open e-mail address for any VHHS stakeholder to use to provide research input
MOVING FORWARDBased on the research findings and complete analysis of the
results, the research team concludes that it is in the best interest of VHHS to move forward without a new mascot at this time. In
lieu of a mascot, strong primary marks and additional brand imagery will be developed as the visual elements of the VHHS
brand. Additionally, a branding style guide will provide recommendations for use of the marks in order to protect the
VHHS brand and maintain consistency.