Download - Video Surveillance Trends Report

Video Surveillance

Trends ReportAn inside look at how

IT Executives and System Integrators are managing video surveillance data

Video Surveillance Trends:Find out how IT Executives and System Integrators are managing video surveillance data

What market trends are impacting the video surveillance market?

Seagates Global Customer Insights team surveyed nearly 1100 system integrators and enterprise IT executives across a wide range of industries in November 2014 to find out how organizations throughout the world are thinking about and using video surveillance footage to improve operations, security and other aspects of their business.

Respondents from organizations in the manufacturing, banking and financial services, technology, transportation, and retail industries in the US, UK, India, China and Brazil agree that the use of video surveillance and the strategic importance of video analytics to businesses worldwide is growing significantlyand quickly.

Topline Summary Use of video surveillance in business is growing, creating new

challenges related to managing surveillance systems and storing the rapidly increasing volume of raw video footage.

Most organizations use more than 200 cameras that are running non-stop around the clockwith no end in sight. The number of cameras and the value of video analytics are only expected to grow.

Business expansionmainly to enhance safety and securitytriggers most investment in video surveillance, and larger capacity storage media is a central need for these system upgrades.

Seagate | Video Surveillance Trends 2

Organizations in the Banking and Finance industry represent largest portion of the video surveillance market.

Which of the following industries currently account for the most sales?

Industry Share of Use:

21%Banking/Finance

18% Cloud Service Providers

8% Retail/Wholesale

7% Manufacturing

5% Auto

7% Government

5% Media/Entertainment

29% Other

[ ]3% Telecom/ Communications, 3% Transportation, 3% Professional Services, 2% Energy/ Utilities, 2% Gaming, 2% Education

Whos using video surveillance now & how?

What are the challenges?

How do respondents expect usage to change?


Business ExpansionNew facilities, more locations, more employees29%

Businesses typically invest in video surveillance data when expanding.

23% Safety & SecurityGeneral security concerns, crime prevention

What is driving growth in video surveillance data?

9% Operational EfficienciesImprove workflow, employee performance, video analytics


Organizations are using video surveillance mostly as a tool to enhance safety and security.

85%

59%

47%

61%

53%

48%

58%

52%

39%

Safety & Security

Monitoring Employee Activity

Harassment Prevention

Reduce Loss/ Theft

Optimizing Work Flows

Regulatory Compliance

Vandalism Prevention

Protection from Litigation

Employee Training

Monitoring and improving employee performance are also important use drivers.

Why do you use video surveillance?


What type(s) of storage systems and solutions does your organization currently use for storing its video surveillance footage?

Most respondents use traditional storage solutions (85%) as well as some form of the cloud (83%) to store video footage.

54% 46% 28%SAN NAS DAS

51% 35% 27% 21%Private Cloud

Services(on-premise)

Public Cloud Services

Private Cloud Services

(off-premise)

Hybrid Cloud Services


More capacity and speed are top desires for video surveillance storage drives.

15% 11% 9%More Capaci

ty Faster

More Reliability

What features do you wish your current video surveillance storage drive had?


Businesses are using many different types of video analytics.

43%Dynamic Masking

40%Egomotion Estimation

47%Automatic Plate Number Recognition

57%Facial Recognition

68%Video Tracking62%Motion Detection59%Object Detection

52%Tamper Detection48%Shape Recognition

41%Style Detection

Types of Video AnalyticsVideo Tracking Determines location of persons or objects in the video signal

Motion Detection Determines the presence of motion in the scene

Object Detection Determines the presence of a type of object or entity, such as a person, car or smoke

Facial Recognition Used to recognize and identify persons

Tamper Detection Determines whether a camera or output signal has been disrupted intentionally

Shape Recognition Recognizes shapes in the input video often as part of object detection functionality

Automatic Plate Number Recognition Used to recognize and identify motor vehicles

Dynamic Masking Used to block a part of the video signal based on the signal itself, often due to privacy concerns

Style Detection Used to match video production processes with required style, often for television broadcast

Egomotion Estimation Determines the location of a camera by analyzing its output signal


Respondents expect use of video surveillance and importance of video analytics to increase this year.

Number of Surveillance Cameras will increase

74%Importance of Video Analytics will increase

74%Storage Time for Surveillance Datawill increase

Strategic Value of Video Surveillancewill increase

66% 75%Number of Problems Managing Video Surveillance Data will increase 60%

Please indicate how each of the following items have changed over the past 12 months/will change over the next 12 months.


In the US94% say YES

In China97% say YES

Cameras are running 24/7, especially in organizations located in the US and China.

Among all respondents, 88% say YES Surveillance cameras are recording non-stop for 24 hours a day.

In general, are your surveillance cameras recording non-stop for 24 hours a day?


Companies are increasing the number of surveillance camera in use.

of respondents say theyve significantly increased the number of surveillance cameras over the past 12 months

34%Please indicate how each of the following items have changed over the past 12 months: Number of surveillance cameras.

Organizations are typically collecting data from more than 200 cameras.

How many surveillance cameras does your entire organization collect data from?

Most respondents reported 249 cameras (median) are collecting video surveillance data.

Median Number of Cameras in use by Country

United Kingdom

349349United States

249India

249China

174Brazil

Median: 249


System maintenance is the top video surveillance storage challenge for end users.

47%

40%

44%

40%

44%

38%

Maintenance

Reliability

Capacity

Speed

Data Recovery

Cost

What are your organizations challenges with using your existing primary storage media when storing video surveillance footage?


If surveillance footage is deleted before 60 days, most respondents say its a data storage capacity issuenot a reflection of perceived value of the footage.

11%23%14%23%27%

Less than 30 daysReason: Limited storage capacity, 23%

30-60 daysReason: Limited storage capacity, 28%

60-90 daysReason: Risk management Just in case we need it, 39%

90 days to one yearReason: Risk management Just in case we need it, 23%

1 year +Reason: Risk management Just in case we need it, 39%

On average, for how long does your organization keep its video surveillance footage before it is deleted?You indicated your organization keeps its video surveillance footage for [time period]. Why is that?


Respondents agree that video surveillance:

Use of Video Surveillance in business settings is growing.

Most respondents agree that surveillance footage will increase by 79%.

Is a priority (93%) Is becoming more challenging to manage (87%)

Will receive increased

infrastructure investment (94%)

Respondents project a median 49% increase in the

companys investment in video surveillance this year.

By how much will the amount of video surveillance footage collected change for your organization/your customers over the next 12 months?

6%17%

10%10% 7%13%

10%15%

will decrease (0%) will stay the same (9%) will increase (88%)80-99%60-79%40-59%20-39%0-19% 100-199%

200-299%

300%+


will buy larger capacity storage media

will buy new data storage systems/ solutions

will buy surveillance-optimized or video-optimized storage media

will buy faster storage media

68%63%57%55%

Most businesses will manage the increased demands for storing video surveillance footage by increasing capacity.

will store less of other types of data to make room for more surveillance data26%

Which of the following best describes how your organization will manage the increase in video surveillance footage?

Visit Seagate.com/surveillance to learn how surveillance optimized hard drives can improve the quality and usefulness of your video surveillance system.
