Viral -
Marketing
A presentation by
Rahul Wane
Who is this?
Sabeer Bhatia One of the Co-founders, Hotmail
Who is this?
Jae-sang Park (PSY)Rapper, Dancer, Song Writer
Who is this?
Dhanush & AnirudhActor and Music Director
The Classic Example
Give away free e-mail addresses and services
Attach a simple tag at the bottom of every free
message sent out: “Get your private, free email at
http://www.hotmail.com” and,
Then stand back while people e-mail to their own
network of friends and associates,
Who see the message
Sign up for their own free e-mail service, and then
Propel the message still wider to their own ever-
increasing circles of friends and associates.
Marketing phenomenon that facilitates and encourages
people to pass along a marketing message.
word-of-mouth Marketing
Viral Marketing
Your Attention is the Target
Content is the King
Your role?
Developing a
King-Size Content
Remember!
Starting an Online
Word Of Mouth
Basic criteria for Viral Marketing
Environment
Message
Messenger
According to
marketing
professors Andreas
Kaplan, to make
viral marketing work,
three basic criteria
must be met, i.e.,
giving the right
message to the right
messengers in the
right environment
The New World Rule of Marketing
Stop Marketing at
people.
Play Your Role and
get out of the way.
Let people market your
Products to each other.
1) Give away products or services
2) Easy transfer to others
3) Scalability from small to very large
4) Exploit motivation and behaviours
5) Utilize existing networks
6) Take advantage of other’s resources
Six principles of Viral Marketing
Zero advertising cost
Leverage
Exponential growth
I.S.Y.O.T. effect
Benefits of Viral-Marketing
Thank You!
Any Questions?