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Page 1: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online:

the ‘virtual agency’ case.

Brett Van HeekerenSchool of Communication

Charles Sturt University

Page 2: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The BackgroundADV205 Ad Creative...it’s all about ideas!

The Subject Story

Advertising ideas

Practice-based

Authentic environments

Team interaction

Team member interaction

Page 3: Virtual Agency: making 'groupwork' work online

The Essential ToolsCreating environments for delivery and interaction

Instructor to student asynchronous communication

Instructor and student media archive and storage

Student ‘publication’ space: the Virtual Gallery

Podcast delivery of core content and workshop stimuli

Visual support for content and workshops

Making group-work ‘work’ online: the ‘virtual agency’ case.

Page 4: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The Stages of LearningScaffolding and supporting the learning

Stage 1: Delivering the content

Podcast & audio files

Lectures: topic by topic content delivery

Workshops: ‘kick start’ group activities

Slides Readings

Prompting interaction in

more ‘authentic’

environments – the ‘VA’

(Project Worksite)

Page 5: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The Stages of LearningScaffolding and supporting the learning

Stage 2: Setting up the VA: introducing & navigating the authentic environments

Asynchronous group communication(formal)

Synchronous group communication(informal)

Media and file storage

Replicates the

hands-on group

interactivity of the

internal subject.

(Think & Do)

Ginger Bunnies Virtual Boardroom

Page 6: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The Stages of LearningScaffolding and supporting the learning

Stage 3: ‘Putting it out there’: developing accountability among the cohort.

Using the subject wiki as a virtual gallery for general publication and comment.

Ginger Bunnies Virtual Boardroom

VA 1

VA 2

VA 3

VA 4

VA 5

ADV205 virtual gallery

Page 7: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The Stages of LearningPushing for higher order learning

Stage 4: ‘Raising the stakes’: professional outcomes in intimate teams

Using the current learning to support a higher order challenge – portfolio construction

Creative Teams (CT) of two establishedProject worksite allocationSite mirrors their virtual agency (VA) environmentsTeams work independently on authentic ‘briefs’Design & construct professional creative portfolio

Page 8: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The Stages of LearningPushing for higher order learning

Stage 4: ‘Raising the stakes’: professional outcomes in intimate teams

Using the current learning to support a higher order challenge – portfolio construction

The critical ‘construction zone’

Ginger Bunnies Portfolio

Page 9: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The EvaluationWhat made the group-work work?

VA

En

viro

nm

ent

Basic professional & domain knowledge

Intro environment navigation V

G E

nvi

ron

men

t Accountable publication.

Views of ‘others’.

Content Feedback

CT

Envi

ron

men

t Higher level professional skills.

Independent online interaction

Transfer of learning Transfer of learning

Page 10: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The EvaluationWhat made the group-work work?

THE AUTHENTIC ENVIRONMENT ARGUEMENT

Authentic Assessment Tasks

Professional Socialisation (professional + social rhetoric)

Sense of ‘place’ & ‘identity’

Engagement of the human dimensions of...

‘Think’

‘Do ‘

‘Feel’ (the practice)

Intrinsic interest ... ‘fun’

Page 11: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online: the ‘virtual agency’ case.

The EvaluationWhat made the group-work work?

Page 12: Virtual Agency: making 'groupwork' work online

Making group-work ‘work’ online:

the ‘virtual agency’ case.

Brett Van HeekerenSchool of Communication

Charles Sturt University

The Q&A


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