Project Socialize, LLC 2013
© Copyright 2013
“Social Media puts the “public” into PR and the “market” into marketing.” ~ Chris Brogan
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CEO, Digital Media Strategist, Consultant, and Coach Cer$fied Social Media Strategist (CSMS) by the Na$onal Ins$tute for
Social Media (NISM). Nikki Means, is CEO of Project Socialize, LLC and instructor for the
Ins=tute for Social Media at Cincinna= State. Project Socialize grew from Nikki’s passion for Social Media. The interac=on, the development of community, the sharing of informa=on, and ever-‐evolving technologies fuels her passion daily. Nikki’s background includes crea=ng strategy for successful social media programs, while leveraging eight years of project and process management to ensure seamless implementa=on. Based on seven years of immersion in social media tools and online marke=ng communica=on channels, she has found ways to help companies achieve their business goals while doing what she loves most – Social Media Marke=ng.
1. What is Visual Marketing? 2. How Does It Work 3. Practical Application:
1. Live Examples 2. Tips for Getting Started
4. Find Your Audience 5. Purpose:
1. Creativity 2. Community Building
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� “Visual marketing” is all about using design elements, graphics, images and video in your marketing. But why …
� To tell your story and convey your message in a way words cannot;
� Increased message reach due to “shareability.”
� Consistent visual identity online and offline as well as across social platforms
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is a new mobile service that lets you create and share beautiful, short looping videos.
� Founded in 2012, Vine was acquired by Twitter.
� A mobile app, Vine usage does NOT require a Twitter account.
“We also believe constraint inspires creativity, whether it’s through a 140-character Tweet or a six-second video.” ~Dom Hofmann @dhof Co-founder & GM, Vine
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To get started: • Download the Vine app
onto your mobile phone or tablet device
• You can create a Vine account using your Twitter or Email Account
• You can only use Vine from your mobile phone or tablet
is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services.
� Founded in 2010, Instagram allows you to experience moments in your friends' lives through pictures as they happen.
� Facebook acquired Instagram in 2012
“We imagine a world more connected through photos.” ~Instagram
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To get started: • You can create an
Instagram account using your Facebook or Email Account
• Plus you can access Instagram via desktop, laptop, mobile phone, or tablet device
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• Instagram opens up on the Home Page – similar to the Twitter or Facebook News Feed
• The menu is at the
bottom of the screen
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Discover Instagram Activity
• Who LIKED or left a comment on your photo or
video
• What photos and videos have the people you
followed LIKED or left comments on
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How can businesses use Micro-Video?
• Deliver “how-to” lessons to consumers – Example: The Home Depot (Vine) – https://vine.co/v/h1g0Pq9TOge
• Fun way to deliver promotional messages – Example: Paramount Home Ent (Vine) – https://vine.co/v/blXDXEbdDDK
• Introduction of new products/services – Example: HomeGoods (Vine) – https://vine.co/v/huaexpO7bFM
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• Offer quick tips to consumers: – Example: Lowes – https://vine.co/v/hMUIUFwAXtY
• Share information about your company – Example: Adobe (B2B) – https://vine.co/v/b2bqZzJlij0Z
• Capture Events/Conferences – Example: Hubspot (B2B) or Iowa State Athletics (B2C) (Vine) – https://vine.co/v/bVWg6b92ven
• Create messages that support trending topics to stay relevant – Example: General Electric Gravity Day (Vine) – https://vine.co/v/h17jxMBe7hE
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Tips for getting starting B2B or B2C:
• Secure your company name and obtain a verified account
• Determine the purpose for use: – Community vs. – Creative
• Develop a content strategy that delivers the most return for your business
• Use hashtags like #demo, #DIY, #howto • Get creative
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• 130 million users • 13% of online adults use Instagram • Education: Some College • Income: <$30,000* • Age:
– Adults ages 18-29 – Adults ages 30-49
• Gender: Predominantly Women • Location: Urban Residents • Ethnic breakdown:
– African-Americans – Latinos
• Vine has 40 million users • 3% of online adults have accounts • Age: Teens rank as one of the top 5 Social Networking sites
Social Media Usage Study Stats • Gender: Female • Age: 18 – 29 • Income: $30,000 • Population: Urban • Education: Some College • Race:
– Hispanic – African-America
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• Community Building – Supports a common interest – Resource
• Creativity – Shareable Content (User) – Blogs – Social Media (Shareable for company)
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Nikki J. Means, CEO Project Socialize Phone: 513-779-2444 Email: [email protected] Website: http://ProjectSocialize.com Twitter: @ProjectSocializ Facebook: Project.Socialize.FanPage