August 2014
WA Tourism Industry Scorecard
Prepared by:
Research
Tourism Western Australia
ANZ-Roy Morgan Domestic Consumer Confidence
Consumer Confidence in Australia has stabilised near it’s long-term average level in August. ANZ-Roy Morgan predicts that consumer
spending will remain moderate throughout the remainder of 2014, before increasing in 2015.
Sources: www.roymorgan.com.au , ANZ-Roy Morgan Consumer Confidence, (n=~1,000 interviews per week)
80
85
90
95
100
105
110
115
120
125
130
135
JFMAMJJ ASONDJFMAMJ JASONDJFMAMJJASONDJFMAMJJASONDJFMAMJJASONDJFMAMJJ AugSepOctNovDecJanFebMar AprMayJune
JulyAug
CO
NS
UM
ER
CO
NF
IDE
NC
E
August 16/17, 2014
(112.5 points, down 6.9pts
from the same week in 2013)
2008 2009 2010
Base: Australians aged 14+
2011 2012 2013 2014
Domestic Travel through Perth Airport
The number of passengers travelling on intrastate flights in and out of Perth Airport in July 2014 was (+) 4.2% greater than
the same month last year. Alternatively, the number of passengers travelling on interstate flights declined by (-) 3.6%.
Year to date (YTD) PAX for the intrastate market is in line with the same period in 2013, while YTD interstate PAX numbers
are (-) 1.2% behind the same time period last year. This is an unusual trend for the interstate market, which has been
trending upwards over the past ten years.
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Interstate
PAX -3.6% -1.2%
Intrastate
PAX +4.2% +0.6%
Indicator
% Change
Jul 2013 vs.
Jul 2014
% Change
Jan-Jul 13 vs.
Jan-Jul 14
0
100,000
200,000
300,000
400,000
500,000
600,000
Month
ly P
AX
Intrastate Interstate
International Travel through Perth Airport
Alternative to the inbound domestic market, foreign national arrivals into Perth Airport continue to grow significantly.
Both foreign national arrivals and PAX show strong growth for the YTD (+8.4% and +9.0% respectively).
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Foreign nationals: International passengers who did not travel on an Australian passport.
PAX +9.7% +9.0%
Arrivals +12.8% +8.4%
Indicator
% Change
Jul 2013 vs.
Jul 2014
% Change
Jan-Jul 13 vs.
Jan-Jul 14
0
50,000
100,000
150,000
200,000
250,000
Month
ly P
AX
Arrivals PAX
Foreign National Arrivals - Long Haul (Asia)
As visually evident in the chart above, July is typically a high period for arrivals into Perth from China and Korea, and the
pattern continued in July 2014. China performed particularly strongly in July 2014, with growth (+) 15.8% from July 2013.
Arrivals from each of the key long haul Asian markets show positive YTD growth, particularly China which shows YTD
growth of 11.5% compared to the same time period last year.
Source: Perth Airport Pty Ltd
Korea +7.1% +7.5%
China +15.8% +11.5%
Japan +7.8% +6.1%
Country
% Change
Jul 2013 vs.
Jul 2014
% Change
Jan-Jul 13 vs.
Jan-Jul 14
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Month
ly A
rriv
als
China South Korea Japan
Foreign National Arrivals - Long Haul (Europe & USA)
In July 2014, there were (-) 2.6% less UK arrivals into Perth Airport than in the same month the year prior. YTD arrivals from
the UK shows negative growth of (-) 1.0%.
USA and Germany arrivals were relatively consistent in July 2014 with the number seen in July 2013. Both markets are
showing positive YTD growth in arrivals of (+) 5.8% and (+) 4.1% respectively.
Source: Perth Airport Pty Ltd
USA +0.7% +5.8%
Germany +1.4% +4.1%
UK -2.6% -1.0%
Country
% Change
Jul 2013 vs.
Jul 2014
% Change
Jan-Jul 13 vs.
Jan-Jul 14
0
5,000
10,000
15,000
20,000
25,000
30,000
Month
ly A
rriv
als
Germany USA UK
Foreign National Arrivals - Short Haul
The number of Malaysian arrivals grew significantly in July 2014 compared to July 2013, up (+) 63.8%. This is likely a
reflection of increased capacity, with low cost carrier AirAsia X doubling their services from Kuala Lumpur to Perth from 7 per
week in July 2013 to 14 per week in July 2014.
The number of Singaporean arrivals also increased significantly, up (+) 36.1% in July 2014 from July 2013. The introduction
of 5 flights per week from Singapore to Perth operated by low cost carrier, Scoot, has likely contributed to this increase.
The number of New Zealand arrivals continues to grow, increasing by (+) 4.2% from July 2013 to July 2014.
Source: Perth Airport Pty Ltd
Singapore +36.1% +36.0%
NZ +4.2% +12.7%
Malaysia +63.8% +23.4%
Country
% Change
Jul 2013 vs.
Jul 2014
% Change
Jan-Jul 13 vs.
Jan-Jul 14
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
Month
ly P
AX
New Zealand Singapore Malaysia
Foreign National Travel – Long Haul (Asia)
Total PAX for the key long haul Asian markets of China and Japan grew significantly in July 2014 compared to July 2013,
with growth of (+) 14.8% and (+) 9.2% respectively.
Each of the key long haul Asian markets show strong growth in YTD July 2014 compared to YTD July 2013.
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Korea +2.8% +11.1%
China +14.8% +12.2%
Japan +9.2% +7.2%
Country
% Change
Jul 2013 vs.
Jul 2014
% Change
Jan-Jul 13 vs.
Jan-Jul 14
0
2,000
4,000
6,000
8,000
10,000
12,000
Month
ly P
AX
China South Korea Japan
Foreign National Travel – Long Haul (Europe & USA)
Total PAX for the UK and Germany markets declined from July 2013 to July 2014 by (-) 4.0% and (-) 4.3% respectively,
while total PAX for the USA market remained stable.
Total PAX results for Germany and the USA are showing positive YTD growth of (+) 4.6% and (+) 5.4% respectively, while
the UK PAX YTD result is stable (+0.6%).
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
USA +0.8% +5.4%
Germany -4.3% +4.6%
UK -4.0% +0.6%
Country
% Change
Jul 2013 vs.
Jul 2014
% Change
Jan-Jul 13 vs.
Jan-Jul 14
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Month
ly P
AX
Germany USA UK
Foreign National Travel – Short Haul
Total foreign national PAX for the short haul markets of Malaysia and Singapore grew significantly in July 2014 compared to
the same month in 2013, with growth of (+) 53.2%, and (+) 33.6% respectively.
Each of the key short haul markets are showing positive YTD growth in total PAX.
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Singapore +33.6% +36.9%
NZ +3.8% +12.8%
Malaysia +53.2% +22.7%
Country
% Change
Jul 2013 vs.
Jul 2014
% Change
Jan-Jul 13 vs.
Jan-Jul 14
0
5,000
10,000
15,000
20,000
25,000
Month
ly P
AX
New Zealand Singapore Malaysia
WA vs. Australia - Foreign National Arrivals (Monthly Data - % Change June 2013 to June 2014)
The number of foreign national arrivals to WA in June 2014 compared to June 2013 was down (-) 1%, behind the national
average which grew (+) 2%.
WA outperformed the national average in growth from the Singapore market, but was behind the national average for all
markets that saw growth. The negative growth in arrivals from the UK applies to the whole of Australia, not only WA.
Sources:
• Australia data: Tourism WA’s analysis of Overseas Arrivals and Departures, Australian Bureau of Statistics (compiled from
administrative data provided by Department of Immigration and Border Protection). Data provided two months in arrears.
• WA data: Perth Airport Pty Ltd
3%
-23%
4%
36%
-3%
39%
-8%
-20%
6%
-1%
17%
-13%
7%
63%
3%
15%
-13%
-40%
3% 2%
-60%
-40%
-20%
0%
20%
40%
60%
80%
China Germany Japan Malaysia New Zealand Singapore South Korea UK USA ForeignNationals
WA Australia
WA vs. Australia - Foreign National Arrivals (Year to Date Data - % Change Jan-June 2013 to Jan-June 2014)
Growth in foreign national arrivals to WA for YTD June 2014 is on par with the national average (8% growth for WA, 9%
growth for Australia).
WA is significantly outperforming Australia in growth from New Zealand, Singapore, and South Korea.
Sources:
• Australia data: Tourism WA’s analysis of Overseas Arrivals and Departures, Australian Bureau of Statistics (compiled from
administrative data provided by Department of Immigration and Border Protection). Data provided two months in arrears.
• WA data: Perth Airport Pty Ltd
10%
5% 6%
18%
14%
36%
8%
-1%
7% 8%
14% 12%
0%
30%
6%
18%
2% 2%
11% 9%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
China Germany Japan Malaysia New Zealand Singapore South Korea UK USA ForeignNationals
WA Australia
Perth Accommodation – Occupancy Rates (June 2014)
The occupancy rate in July 2014 in Perth CBD was 6.4% greater than the same month the year prior. This is the largest
growth in occupancy rate we’ve seen January 2012 compared to January 20111.
Average occupancy in Perth CBD for the YTD is on par with the same time period last year.
Source: STR Global (STR Global sample size increased from n=18 to n=21 Perth CBD hotels in December 2010).
Occupancy +6.4% +0.6%
Indicator
% Change
Jul 2013 vs.
Jul 2014
% Change
Jan-Jul 13 vs.
Jan-Jul 14
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Month
ly O
ccupancy R
ate
s
Perth Accommodation – Yield (May 2014)
From July 2013 to July 2014, the ADR of Perth CBD hotels declined by (-) 4.9% to $198.68. Despite this, the RevPAR grew
from July 2013 to July 2014 due to strong growth in occupancy rates over the same time period.
Both ADR and RevPAR are showing negative YTD growth of (-) 5.8% and (-) 5.3% respectively.
Source: STR Global (STR Global sample size increased from n=18 to n=21 Perth CBD hotels in December 2010.)
• RevPAR refers to Revenue Per Available Room. RevPAR is a calculation of room revenue divided by rooms available
(occupancy times average room rate will closely approximate RevPAR).
• ADR refers to Average Daily Rate.
RevPAR +1.2% -5.3%
ADR -4.9% -5.8%
Indicator
% Change
Jul 2013 vs.
Jul 2014
% Change
Jan-Jul 13 vs.
Jan-Jul 14
$0
$50
$100
$150
$200
$250
$300
Month
ly R
ate
s
ADR RevPAR
State Government lands Chinese airline deal
AUG 1: The State Government has signed a new three-year cooperative marketing agreement with China Southern Airlines.
Tourism Minister Liza Harvey said the deal followed strong growth in the Chinese tourist market since the first agreement was
signed with the airline in May 2011.
• http://www.mediastatements.wa.gov.au/pages/StatementDetails.aspx?listName=StatementsBarnett&StatId=8511
Giant-killer Kyrgios to play Hopman Cup
AUG 12: The State Government has signed a new three-year sponsorship deal for Western Australia’s international tennis
tournament the Hopman Cup. The deal includes an option for a further five years, securing the event for WA until 2022.
• http://www.mediastatements.wa.gov.au/pages/StatementDetails.aspx?listName=StatementsBarnett&StatId=8537
Broome to welcome Australian music legend
AUG 8: One of Australia’s greatest singers, songwriters and performers, Paul Kelly, will headline the Cable Sounds Concert
on Sunday to celebrate the beginning of Broome Cup Week.
• http://www.mediastatements.wa.gov.au/pages/StatementDetails.aspx?listName=StatementsBarnett&StatId=8530
New deal helps fashion festival make a splash
AUG 4: Telstra Perth Fashion Festival has secured a three-year sponsorship deal with the State Government through
Tourism WA.
• http://www.mediastatements.wa.gov.au/pages/StatementDetails.aspx?listName=StatementsBarnett&StatId=8515
Published Tourism Reports and Media Statements