Walmart Buyer Expectations
Walmart 101 Basics
Walmart 101 Basics: Walmart Buyer Expectations
This is not a normal meeting.BENTONVILLE, AR
Walmart 101 Basics: Walmart Buyer Expectations
What You Should Already Know:
✓D&B✓ Insurance✓Walmart standards✓Global compliance✓Security
Walmart 101 Basics: Walmart Buyer Expectations
What You MUST Know:
your product
consumer insights
shopability studies
Nielsen data
marketing plan
placement
key selling pointsmessaging
demographics
Walmart 101 Basics: Walmart Buyer Expectations
DESIGN MATTERS
Walmart 101 Basics: Walmart Buyer Expectations
Be. On. Time.
This is not your normal meeting.
You ability to be on time is not about professionalism. It’s a litmus test for your ability to
fulfill on time and in full should you be placed in store.
Walmart 101 Basics: Walmart Buyer Expectations
Follow Up
A simple “Thank you for your time,” is not enough.
Your follow up email must include a plan for execution.
Walmart 101 Basics: Walmart Buyer Expectations
Samples
Provide samples before you return home.
If that’s not possible, you need to make sure your provide deliverables on
their timeline.
Walmart 101 Basics: Walmart Buyer Expectations
Remember: You MUST Know:
your product
Nielsen data
marketing plan
key selling pointsmessaging
consumer insights
shopability studies
placement
demographics
Walmart 101 Basics: Walmart Buyer Expectations
Package all of this into a visually appealing,
compact, effective, and efficient presentation.
Walmart 101 Basics: Walmart Buyer Expectations
BE PREPARED
BE ON TIME
PROVIDE SAMPLES
FOLLOW UP THE RIGHT WAY
MASTER THE BASICS
KNOW YOUR SELLING POINTSPROVIDE THE RIGHT MESSAGE
DESIGN FOR IMPACT
NEXT:YOUR FIRST
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