LOCATION Hours of Operation: DC Rocks operates
YEAR ROUND! MONDAY TO THURSDAY
9 am - 9 pm FRIDAY & SATURDAY
9 am - 11 pm SUNDAY
10 am - 9 pm
METRO
DC ROCKS
MARKET DC METRO
POPULATION<5 Miles 608,23025 Miles 4,301,82050 Miles 7,276,711
2,943,683 TARGET MARKET POPULATION WITHIN 100 MILE RADIUS
ADVERTISING
OF REVENUES
15% ESTIMATED OUTREACH
18 Million People
PROMOTION STRATEGY Radio Commercials
Metro/Bus Ads Rock & Ice magazine
FINANCES
ENTRANCE FEE REVENUES $58 Million $46.00
ATTENDANCE 1.3 Million
5 YEAR PROJECTED TOTAL 5 YEAR PROJECTED TOTAL INCLUDING RENTAL FEE
PRO FORMA (In Thousands)
Year 1 Year 2 Year 3 Year 4 Year 5 Cash From Operations 10,948 11,167 11,725 11,960 12,199 Expenditures 9,183 9,257 9,447 9,527 9,608
Profit 1,765 1,910 2,278 2,433 2,591
BREAKEVEN ATTENDANCE (In Thousands)
Year 1 Year 2 Year 3 Year 4 Year 5 Required Attendance 199 201 207 209 210 Projected Attendance 238 243 260 264 270
-‐40,000,000
-‐30,000,000
-‐20,000,000
-‐10,000,000
0
10,000,000
20,000,000
30,000,000
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Year 11
Year 12
Year 13
Year 14
Year 15
Cash for Opera9ons
Expenditures
Profit (Loss)
BREAKEVEN POINT
BREAKEVEN
EXPENSES
32%
6% 15%
5%
4%
11%
10%
Labor
Payroll
Marketing and Advertising
Insurance/Legal
Maintenance/Repairs
Utilities
Other