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Feb 2014Feb 2014
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Guardian Day Celebration
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Index
1.Feb Offers 2.Offer Catalogue
Offer of the Month
1.Senior citizen programLoyalty Program
1.Jet Airways Rewards 2.Citi Bank 10% discount 3.American Express 10 time reward Point 4. Freecharge.in. 5.SBI Credit Card ,
Special Alliance
1. Guardian Stand – Planogram 2. Choose & Save stand
Visual Merchandise
1. Q4 – 2013-14 IssueGHC
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- Bundle Offers- Discounts- Other Offers
Offers of the month.
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10%Discount
• Guardian Xtracare Body Wash Green Apple 500ml • Guardian Xtracare Shampoo Aloe Vera 500ml
• Guardian Xtraveda Soaps 125 gm any Variant.
Discount Offers
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Other Offers
1.The Buck Stops Here, MRP Rs.499/- , Offer Price Rs.249/- , 50 % OFF
2.The Corner Office, MRP Rs.195/-, Offer Price Rs.156/- , 20% OFF
3.Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 lb, MRP Rs.1799/-, Offer Price Rs.1550/- ,Save Rs.249/-
4.Buy Xtraveda Safed Musli Tone 1x60 MRP Rs.799/- , Offer Price Rs.700/- , Save Rs.99/-
5.Buy Guardian Xtracare Soaps (Gift Pack) 3x125gm MRP Rs. 225/- , Offer Price Rs. 200/-, Save Rs. 25/-
6. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 10 % OFF
7. Guardian Xtracare Cold Cream 100gm, MRP Rs. 70/-, 20% OFF
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GNC Offers
1.GNC American Ginseng Cap 500mg 1x90, MRP Rs.2099/- get discount of Rs.600/-
2.GNC Chromium Picolinate Tab 500mcg 1x90, MRP Rs.1699/- get discount of Rs.500/-
3.GNC Chromium Picolinate Cap 200mcg 1x90, MRP Rs.1199/- get discount of Rs.350/-
4.GNC Coenzyme Q10 100mg Softgel 1x30, MRP Rs.1999/- get discount of Rs.600/-
5.GNC Triflex Mobility Cap 1x60, MRP Rs.2999/-, get discount of Rs.900/-
6.GNC Ultra mega greens men's Tab 1x60, MRP Rs.2099/- get discount of Rs.550/-
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Focus Category of the Month- Immunity & Season Change, Asthma, Bone & Joint Care, Weight Management
Guardian Care Zone & POS should feature the above mentioned products.
Guardian Care Zone & POS Display
1.Guardian Tulsi & Giloy2.Guardian Joint Health3.Guardian Xtraslim Fat Burner 4.GNC Burn 605.GNC Bone & Joint - Triflex6.GNC Calcium Citrate7.Inhalers
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Product Catalogue – Offers of the Month
One laminated copy of the XtraValu catalogue will be send to each store, Please keep this copy at the POS Counter & Inform customers about offers.
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-Offers for Sr.Citizen, Free Reminder Service, Process Loyalty Program.
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Sr. Citizen - Free Reminder Service (FRS)
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FRS & Sr. Citizen Program Collaterals
10.1% discount on Prescription Medicines
We will communicate the Offer to our Senior Citizen members through:
• Ad in Guardian Health Chronicle• Email & SMS Blast
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FRS Process - System Implementation
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- Jet Privilege Earn JP Miles while shopping with Guardian- Citibank & ICICI Card members get 10% discount. & Guardian Brands- FreeCharge.in- SBI Credit Card members get 10% discount.- American Express 10 Time Reward Points
Special Alliances
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Special Alliance : Jet Airways
Jet privilege customers would earn JP Miles when they shop at Guardian Pharmacy.
Kindly note:
• Customer can either earn JP Miles or XtraValu points. Two cards cant be clubbed.
• Not valid on products on discount or offer
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Special Alliance: Citibank & ICICI
We have a Tie Up with CITIBANK10% Cash Back on bill Value of Rs 500 or above…
ICICITheir credit / debit card members would get a “10% discount on GNC,
& Guardian Brands”
Two External Card Types in Masters named as “CITI” and “ICICI” have been created (as shown in next slide).
The discount has to be given manually by selecting the categories. Kindly note system will not take the discount by default.
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Special Alliance – Freecharge.in & SBI Credit Card
10% Off coupon on Purchase of Rs 500 from Guardian Pharmacy to all online mobile recharge customers of Freecharge.inLine discount
We have tied up with SBI Credit card which allows their customer to get 10% discount on the bill amount of Rs. 500/- & above
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American Express Card 10 time reward Points
All American Express Cardholder will earn 10 TimesReward pints while shopping at Guardian Pharmacy& Paying by American Express Card.
System will automatically calculate the reward point & nothing need to be done at the time of Billing.
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System Implementation
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- Guardian Stand at stores - Planogram- Choose & Save Stand – Product Placement - New Product Launch
Private Label
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Guardian Stand (at select stores)
Soaps (Almond milk & saffron, Lavender & ylang ylang & orange & lemon grass).& Shaving Brush
Xtracare Calamine , Xtracare Neem face wash, Xtracare soft cotton balls, Apricot,/papaya scrub.
Xtracare Gulab Ark, Xtracare Body Wash, Xtracare Shampoo & Xtracare Handwash
Juices
This stand is placed at 9 stores. Kindly display the products accordingly. Also place the offer related wobblers on the products.
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Guardian Stand (at select stores)
Himalaya Facewash
Natures Essence Aloe vera gel
Lactocalamine
Himalaya Hand Sanitizer
Xtracare Neem Facewash
Xtracare Aloe vera gel
XtraCalamine
Xtracare Hand Sanitizer
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Guardian New Product Launch – Vitality
Xtravital Eye Health MRP – Rs 299
Product Highlights•Prevents Macular Degeneration•Essential Nutrients for Normal Vision
New Pack Xtravital Men / Women Health MRP – Rs 225 Each
Product Highlights•Reduces Stress•Boosts Immune System•Provides Essential Vitamins & Minerals
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Guardian New Product Launch – Personal Hygiene
Ear Buds Pack of 200 - MRP - 65
Product Highlights•100% cotton.
Ear Buds Pack of 100 - MRP - 40
Product Highlights•100% cotton.
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Guardian New Product Launch – Personal Care
XtraCare Lip Bam - MRP - 40
Product Highlights•Contains Rich moisturizing Cocoa butterThis Lip bam keeps dryness away for hoursWhile softening & giving sheen.
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Guardian New Product Launch – Weight Loss
Xtraslim Acai Berry - MRP Rs 1999
Product Highlights•Natural Fat Loss Supplement•Eliminates Toxins
Xtraslim Fat Burner - MRP Rs 1499
Product Highlights•Dietary Supplement•Help in Loss of Fat
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Guardian New Product Launch - Ayurveda
Product Highlights•Anti Bacterial•Reduces cholesterol
XtraVeda Neem MRP Rs 90
XtraVeda TulsiMRP Rs 90
XtraVeda Garlic MRP Rs 90
Product Highlights•Natural Blood Purifier
Product Highlights•Build Immunity•Prevent Cough & Cold
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SWITCH
Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking.
Product Highlights•Contains patented Pro-Lung formula •Has super antioxidant like epigallocatechin gallae (EGCG) a major active compound in green tea and peppermint oil•Neutralises build up of free radicals and toxins in the lungs, accumulated through years of smoking
Guardian New Product Launch - Quit Smoking
MRP - 375
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Guardian New Product Launch – Quit Smoking
SWITCH Herbal Cigarette
Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking.
Product Highlights•Contains herbal Ingredients formula •Zero Tobacco•Neutralizes build up of free radicals and toxins in the lungs, accumulated through years of smoking
MRP - 75
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Guardian New Product Launch – Health
Xtraveda Honey MRP – Rs 140
100% NaturalFarm Honey
Xtraveda Honey & Lemon MRP – Rs 180
100% NaturalFarm Honey
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Guardian New Product Launch - Vitality
Xtraveda Shilajeet MRP – Rs 199
•Powerful antioxidant that restores strength, energy and vitality in men and women•Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda•Regular use diminishes weakness, rejuvenates cells and helps gain youthful vigour•Recommended as a general tonic for a wide range of health conditions like asthma, rheumatoid arthritis, piles, diabetes and urinary infections
Xtraveda Safed Musli Tone MRP – Rs 799
•Contains 25 vitamins, minerals and antioxidants which nourish health and enhance immunity in men and women•Works as an effective anti-ageing treatment and restores youthful vigour•Improves strength and stamina and enhances well being
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Xtravital Heart Health MRP – Rs 650
•Improves heart muscle functioning•Manages blood pressure in people with hypertension•Boosts overall immune functions
Xtravital Joint Health MRP – Rs 770
•Repairs and rebuilds cartilage•Maintains integrity of joints•Promotes joint mobility and flexibility
Guardian New Product Launch - Vitality
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- Overview of Q4 – 2013-14 EditionGuardian Health Chronicle
GHC
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Guardian Health Chronicle
Now Priced at Rs 30/copy
Guardian Health Chronicle - Jan to March Month
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Guardian Health Chronicle would be given FREE for Rs 300/- & above.
Guardian Health Chronicle - Jan to March Month
Kindly distribute all GHC magazines in the respective quarter only & finish the left stock in last few days by giving to your valuable customers.
Guardian Sheelajit GNC Hair Skin & Nails Formula
Cover Page
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Thank You