Business Weekly Group/Smart Magazine Sharon Su
Address: 4F., No. 141, Sec. 2, Minsheng E. Rd., Taipei City Tel: (02) 2500-7977 ext. 3835 Mobile: 0930-250-520
Wealth Brings Financial Freedom
Our Spirit I n t r o d u c t i o n
Founded in 1998, the Business Weekly Group brings its readers
a repertoire of financial management information , covering a
wide range of product: funds, stocks, futures, gold, currencies,
bonds, real estate, insurance, pension plan, and consumer trends.
Products and services include monthly and bi-monthly
magazines, special reports, books DVD, on-line community
get-together, seminars, conferences, web forums, Facebook
sharing. Business Weekly offers investors a wide of services
through different media.
Business Weekly has also teamed up with expert fund managers
and independent investors to bring our readers professional and
impartial investment information.
《Smart》Monthly The No.1 Financial Journal in
Taiwan
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Our Spirit
Wisdom is the formula for success; Sharing achieves win-win strategy.
In-depth analysis on investment and asset management in easy-to-
understand language brings our readers useful information.
Our circulation is 100,000 copies monthly.
We Believe
I n t r o d u c t i o n
A R
T
M
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Versatile financial
instruments
Funds & Stocks
Real estate
Other investments
Comprehensive
Detailed
Conceptual
Global topics
Trend analysis
Expert viewpoints
Increasing asset
Multiplying earnings
Wealth
Enjoy life
Live your dreams
Plan for retirement
Future without worries
Asset Management
Instructional Books
Knowledge Base
Views on
International Trends
Profits and
Dividends
Enjoy Life
Our Statistics
Comes from growing statistics/readers x sharing=influence
Our Confidence
R e a d e r s h i p
Reading Rate is higher than Business Today, Wealth Magazine, and Money, and growing
continuously.
Smart Business
Today
Wealth
Magazine Money
All Samples 3.25 3.20 1.95 2.64
Age 25-49 5.21 4.42 2.82 4.62
Age 25-49
Personal income
over NT$ 100,000 12.70 9.46 8.03 11.58
Age 25-49
Family income
over NT$ 100,000 11.39 9.27 7.42 11.28
Source: AC Nielson 2015Q2 Media Survey (All Target) 4
Our Statistics
Comes from growing statistics/ readers x sharing=influence
Our Confidence
R e a d e r s h i p
60%
35%
5%
0
20
40
60
80
訂戶 零售 公關用書及其他 Source: Smart subscriber database
Subscribers make up 60% of the circulation- Stable Sales
Average monthly circulation
100,000 copies
Subscribers 60,000 copies
Retail 35,000 copies
Others 5,000 copies
Circulation: Monthly magazine with the highest circulation and largest base of loyal
subscribers.
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Subscribers Retail PR & Others
Our Statistics R e a d e r s h i p
Table 1 Table 2
Table 1_Education Readers of Smart are influential elites.
Table 2_Market Readers of Smart spread across the Nation, with over
80% concentrating in highly developed cities.
22%
62%
15% 1% 0
20
40
60
80
碩士以上 大專大學 高中 中學以下
Source: Smart reader database
57%
15% 21% 6% 1% 0
20
40
60
北部 中部 南部 東部 其他
Elite Readers Readers living in highly-
developed areas.
Comes from growing statistics/ readers x sharing=influence
Our Confidence
6
Postgraduate Undergraduate High School Middle School
& less
Northern
Region
Central
Region
Southern
Region
Eastern
Region
Other
Regions
5.5% 14.8% 25% 17% 16.6% 16.8% 3.8% 0.5%
Male: 55%
Female: 45%
Source: Smart reader database
Our Statistics R e a d e r s h i p
Comes from growing statistics/readers x sharing=influence
Our Confidence
Age Smart readers concentrate in the age group of 25 to 50, the most
active population in the society.
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55 & older 50-54 45-49 40-44 35-39 30-34 25-29 24 &
younger
Our Statistics R e a d e r s h i p
1.5%
18.2%
15.6%
14.9%
8.4% 4.2%
3.5%
1.3%
9.8%
15.6%
7.0%
Self-employed
Others
Services
Banking
Military, Public Service,EducationFamily Care
Trading
Communications
IT
Manufacture
Student
Comes from growing statistics/ readers x sharing=influence
Our Confidence
Industry Smart readers spread across industries.
Source: Smart reader database 8
Majority in banking,
services, and
manufacture
industries
Our Statistics R e a d e r s h i p
Comes from growing statistics/ readers x sharing=influence
Our Confidence
Rank Readership in the group of senior executives and business
representatives multiplies every year.
14.1%
23.1%
4.0% 3.6%
55.2%
Entry-mid levelexecutives
Others
BusinessRepresentatives
Senior Executives
General Staffs
Data: Smart reader database
77% of subscribers are
professionals.
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Our Statistics R e a d e r s h i p
Employers
9.1%
Mid-Senior
Executives
22.7%
General
Staffs
48%
Others
20.2%
10萬以上 6萬-10萬 4萬-6萬 3萬-4萬 2萬-3萬 2萬以下
7.4% 13.1%
36.4%
21.2% 9.5% 12.4%
Source: Smart reader database
Comes from growing statistics/ readers x sharing=influence
Our Confidence
Income Smart readers have stable income and high spending
power.
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NT$ 100K &
more NT$ 60-100K NT$ 40-60K NT$ 30-40 NT$ 20-30
NT$ 20K &
less
Our Statistics R e a d e r s h i p
Comes from growing statistics/ readers x sharing=influence
Our Confidence
Rank Mid-senior level executives and employers reached 50,000
persons.
Source: AC Nielson 12'04-12'09 Media Survey (MAG)
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26,000
10.48 2.17 0
10000
20000
30000
職位 [中高階主管] 職位 [自營商老闆]
[SMART智富]閱讀 人數 [SMART智富]閱讀 閱讀率
24,000
Rank: mid-senior executives
Smart Reader Population
Rank: Employers
Smart Reading Rate
Source: Nielsen Media Index Taiwan 2015Q2
Our Statistics R e a d e r s h i p
Comes from growing statistics/ readers x sharing=influence
Our Confidence
Growing Female Readers 2015Q2 AC Nielsen reported Smart readers exceed
popular women’s magazines.
Age Age Age Age Age Age
Magazine(s) read in the
last month. TOTAL 25-44 25-49 30 - 34 30-39 30-44 30-49
VOGUE (Chinese) 2.84 4.3 3.73 3.7 4.06 4.09 3.45
ELLE 2.78 4.67 3.73 4.72 5.45 4.65 3.53
SMART 2.7 5.0 4.3 5.75 5.14 5.36 4.43
'ef 2.17 3.69 3.15 2.57 2.98 3.38 2.83
Girl 2.08 3.25 2.6 2.67 2.37 2.47 1.87
Marie Claire
2.06 3.19 2.93 2.36 3.03 3.38 2.99
Source: AC Nielsen 15’01-15’06 Media Survey (COMM)/female/vertical percentage
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Our Statistics R e a d e r s h i p
Comes from growing statistics/ readers x sharing=influence
Our Confidence
Investment Attribute The majority of Smart readers fall into
the groups of active investors.
52.6%
34.9%
22.9%
12.7% 11.6%
6.9% 4.7%
Source: Smart database 13
Our Statistics R e a d e r s h i p
Comes from growing statistics/ readers x sharing=influence
Our Confidence
Spending Power Higher percentage of Smart readers have planned
to invest in real estate in the past year.
Smart Business
Today
Manager
Today
Wealth
Magazine Money
All
Sample 19.92 14.84 6.64 8.2 14.06
Source: AC Nielsen 2015Q2 Media Survey (All Target)
Readers invested in real estate in
the past year.
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Our Supervisor We read; We act; We live our dreams. Feedbacks of loyal readers bring Smart closer to your needs in investment and
asset management.
R e a d e r s h i p
Wage Earner (F)
Age: 28
Favorite Sections:
Cover Story/Financial
Diagnosis/Celebrity Experiences
Investments:
Stocks & Insurance
To Smart:
Illustrated investment operations
and tips have been very helpful to
me; Smart is a super-value choice.
Senior Executive (M)
Age: 38
Favorite Sections:
Cover Story /Stock/Column
Investments:
Stocks, Funds, Real Estate,
Boutique Items
To Smart:
Lessons and tips on investment
basics are highly executable.
Smart’s tips are easy to
understand and helped me make
big money.
LOHAS (M)
Age: 59
Favorite Sections:
Cover Story/Advanced
Investment/Mutual Funds
Investments:
Stocks & Funds
To Smart:
Versatile content suits everyone’s
needs and precise analysis
provides good reference; I look
forward to receiving Smart every
month. 15
Our Supervisor
Guard the interest of investors with the credibility of a public media.
Morningstar Smart Taiwan Mutual Fund Awards selected the top 1% mutual
funds. Morningstar, an international credit rating agency, teamed up with Smart in 2002 to launch the
Morningstar Smart Mutual Fund Awards Program. The rating has become one of the most trusted
indicators for the financial institutions and investors. International credit rating authority, Morningstar
is our professional partner.
We choose to
Annual mutual fund performance rating and award ceremony:
The top 1% winners means the top 36 mutual funds selected from over 4000 mutual
funds in the Taiwan market.
S m a r t B r a n d
C a m p a i g n s
Representatives of financial
institutions in the
2013 Declaration of Self-Discipline
Signing Ceremony 16
Our Support
The power of knowledge presented in various formats.
Smart publications: printed magazine, multifunctional tool books, covering all niche markets
We have
S m a r t
P u b l i c a t i o n s
Published on the 1st monthly
Available on 28 to 30 previous
month.
Circulation: 100,000 copies
Subscription: 60,000 copies
Performance: Based on statistics
from all distribution channels,
Smart is the No. 1 investment
magazine in 2011.
Published bi-monthly on odd
months.
Retail performance: The
most hot-selling bi-monthly
magazine in Taiwan
(physical distribution
outlets/investment category)
Published as special
editions.
Retail performance: special
edition tool book.
Highly popular; No. 1 sales (investment category).
Monthly Advanced Tips Special Topics
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Our Support
The power of knowledge presented in various formats
Smart Services-Website/Multimedia DVD/asset management books/e-zines/FB
community
We have
S m a r t
P u b l i c a t i o n s
Nearly 60% of web articles are
available to members for free.
High stickiness- On average,
readers spend more time on the
Smart website than other asset
management sites. http://smart.businessweekly.com.tw/
The only investment/asset
management DVD sold in
bookstores. This collectible
series contains detailed
information on investment
tools and expert tips.
Long-term investment
category top-seller at the
major bookstore chains.
Official Website Multimedia DVD Smart Books
E-zines keep digital readers
updated of the newest market
information in the easy-to-
store electronic format.
Facebook fan club now has
30,000 members.
E-zines/FB Fans Club
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Column ‧ Renowned investment experts share their
Viewpoints.
Focus ‧ Live report of the newest market events.
Celebrity’s Stories ‧Famous public figures share their
investment Stories.
Our Support
Market-leading expertise, steering the direction of in-depth report on financial topics.
Bookmark-enabled unit design, helping readers to focus on the key marker issues.
We have
I n t r o d u c t i o n
Smart Buys ‧ Tips on investment and asset
management
Focus on insurance ‧ News on insurance products
Asset Management Diagnostics ‧ Case analysis and personalized expert
consultation.
Retirement ‧ News on retirement issues and
viewpoint sharing
Special Report ‧ In-depth report on current issues and
market events
Real Estate ‧ News and analysis on the real estate
market
Mutual Funds ‧ News and analysis on the mutual
fund market.
Cover Story ‧ Stories on investment and asset
management
And analysis on the investment strategies.
fund rating ‧ Newest Morningstar fund rating key
reports
Stock Market Tips Focus on the hottest investment issues.
Investment Tips Topic-based in-depth analysis on
investment/asset management
tools and products
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Our Space
Cross-strait Dealership
Our Partners
Taiwan
Convenient Stores: 7-11, Familymart, HiLife, OK
Bookstores: Kingtone, Eslite, Hess, Bobel, Stepping Stone, Books.com
Hypermarts: Carrefour, RT-Mart, A-Mart
Public Transportation: HSR, Airports
Corporate Subscribers: Chunghua Telecom, Cathay Holdings, Formosa
Plastic, MediaTek, Wistron Gigabyte, China Airlines, Eva Airlines, Evergreen
Marine Corp., all branches of DBS, all branches of United Bank of Taiwan.
China
Renowned restaurants- targeting on high-end consumers, e.g. corporate
managers, business meeting diners, and social events of female investors- 500
restaurants across China.
D i s t r i b u t i o n
Magazine shelf display in comfortable
and spacious dining environment
targets on high-end consumers.
Magazine shelves in café (Taiwan
& china)
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Smart- Your Integrated Consultant in Communications
What we can do goes beyond your imagination.
Your Success is Our Goal!
+
Our Show case
Enhances your brand power
Planning, marketing, and executing expert forums
Event production and program planning
Establishing a professional image for business-to-business talks
Co-production or sponsorship caters to your needs
Public forum/ exclusive parties/ tours
Smart Expert Forum
E v e n t s
Ando Tadao Paul DeNoon Thyra Zerhusen International architecture master US Investment Master US expert on high-yield bonds
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Our Show case Expert Forum
Paul DeNoon US high-yield bond expert
Thyra Zerhusen
Honored as the greatest
investor in the world in 2010;
one of the four greatest global
investment masters; known as
the lady Warrant Buffet.
Steven C.Rockefeller. JR
The 5th generation of the richest
family in US. Steven is now dedicated
to advocacy of philanthropic and
environmental protection causes.
あんどただお
Ando Tadao Legendary Japanese architecture
master, winner of the highest
honor in architecture- Pritzker
Architecture Prize
Joe Navarro Renowned master in body language,
author of What Everybody Is Saying
ひろかね けんし
Kenji Hirokane Renowned Japanese comic artist,
author of the famous Shima Kosaku
comic on fianancial subjects. 23
Our Show case
Most profitable direct communication
MDRT members: Come face to face with
insurance experts.
Privilege for good performance: Direct
consultation with investment/insurance
consultants.
Public Service: Investment/asset management
education on campus or for the teachers.
Children: Asset management education for
the children.
VIP Wealth Management: VIP wealth
management consultant.
Women: Asset management consultation for
the new generation.
Corporate Senior Executives: Social events
for elites.
Niche Marketing- Precision Investment Classrooms
The classroom series is tailored to provide the most precise
investment and asset management planning
strategies to each target niche and build a bridge
between the businesses and their target markets
E v e n t s
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Our Show case
Niche Marketing
MDRT insurance expert
forum
Senior manager & business
owner wine tasting event VIP Wealth Management
Party
Corporate elite club
Corporate award event
Election of Smiling
consultant
Award Ceremony
Smart Women
Investment/asset
management seminar for
women
Campus forums
Investment/asset management
forums for college
students/teachers of elementary &
middle schools/ public service
workers
Investment/asset
management camp for
children 25
Our Show case
Fully convey customers’ needs
In-depth Dialogues- Customized Publications
Plan the most comprehensive tool book for multiple/single products.
Produce the most effective marketing tools.
Tailor exclusive brand publications.
Delivery in-depth information to your readers.
P u b l i c a t i o n
O D M
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Topic conceptualization/ content
planning / professional interview and
editing
Investments: securities, insurance, real
estate, etc.
Corporate Image: Consultation for
building brand image (available in
Traditional Chinese, Simplified Chinese,
and English)
Member Journals: Delivery the most
updated information to corporate
members.
Our Show case P u b l i c a t i o n
O D M
Smart
Real Estate Series
Member Journal
Fuh Hwa Trust Quarterly Insurance
Cathay Life
Special Edition
Securities
Aberdeen Asset Management
20th Anniversary Edition
Corporate Publication
Testrite Group
Global Edition
In Traditional/Simplified
Chinese and English
Corporate Image
TransAsia Airways
Recruitment
Publication
Shin-Kong Bank
Family asset management
special edition
Taishin Bank
Member publication 27
Our Show case
Challenges your imagination- eye-catching advertisements
Dazzling Creativity
Creativity reinforces product features.
C r e a t i v i t y
28
Our Show case C r e a t i v i t y
Single-page
extended dual-side
open-up insert
Two-page symmetric
spread
Front+back cover
Customized special
editions
Dotted lines for tear-off
Creative flip-leaf
Customized
extended leaf
Flip
leaf
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Our Show case
Explosive power of digital tools
Leaping advancement of digital technology brings continuous evolution in marketing tools.
Smart actively develops all forms of marketing tools to reach the different reader niches.
Social Groups
N i c h e
M a r k e t i n g
Website/web
management/advertisement
Platform for product
marketing
Prudential Profit-sharing
Insurance website
E-Book App
Highly interactive
content/AV loaded
Cathay Life 50 Dreamers
Ebook
Online Survey
Initiate public discussion
TC Bank Survey of
Dreams
Online photography
competition/FB application
Smart City
30 Smart Micro Movie Smart Fan Pages 330,000 likes
Your Support Drives Us Forward.
Thank you!
Since 1998,
100,000 readers have followed us through the ups and downs in the economy.
Many have succeeded and many are living their dreams of financial independence.
Pursuit of financial freedom achieves excellence.