© 2011 HammerKit Oy. All Rights Reserved. Confidential
How to grow your digital revenue without growing your overheads
© 2011 HammerKit Oy. All Rights Reserved. Confidential
Do you want to grow your business?
© 2011 HammerKit Oy. All Rights Reserved. Confidential
Do you want to become an IT company or stay a PR agency?
© 2011 HammerKit Oy. All Rights Reserved. Confidential
• 66% - no social media policy
• 26% - to increase PR budget
• 29% - to increase social budget
Some Stats…
© 2011 HammerKit Oy. All Rights Reserved. Confidential
Digital Partner: • No staff recruitment issues or costs • No training demands • Not staff – so flexible engagement • No additional equipment required • No extra workspace required • No ‘downtime’
© 2011 HammerKit Oy. All Rights Reserved. Confidential
Without an in-house digital team
• Avoid or discourage • Outsource • Lack of skills in customer-facing roles
© 2011 HammerKit Oy. All Rights Reserved. Confidential
With in-house digital team
• Teams carrying large overheads • Outsource ‘avoidance’ • Lack of skills in customer-facing roles
© 2011 HammerKit Oy. All Rights Reserved. Confidential
1. Embrace ‘the machine’
2. Maximize digital media channels 3. Take meetings and ask for what
you want. .
Three actions:
© 2011 HammerKit Oy. All Rights Reserved. Confidential
Imagine if there was a place where you could browse and buy ready-made solutions
© 2011 HammerKit Oy. All Rights Reserved. Confidential
Imagine if you could contribute your ideas and see them turned into ready-to-use digital solutions
© 2011 HammerKit Oy. All Rights Reserved. Confidential
• Embrace digital
• Use partners
• Play your part in CloudStore
Grow your digital revenue without growing your overheads