© 2015 iZenBridge | Public
Webinar on
SWOT Analysis in
Strategy Development
© 2015 iZenBridge | Public
Agenda
Background
Consolidation of key issues and prospects
Assessing Internal & External Environment
Key Benefits & Issues, and Summary
Introduction of PMI-PBA
© 2015 iZenBridge | Public
Background
© 2015 iZenBridge | Public
What is Strategy
The medium to long term action plans that will enable the organization to achieve its goals and objectives
© 2015 iZenBridge | Public
Relationship with Goals & Strategies
• Vision & Mission• Goals & Objectives
What the organisation
wishes to achieve?
• Strategy• Tactics
How the organisation will achieve its wishes?
© 2015 iZenBridge | Public
Example Strategic Options
• Actions plans to develop product or services• Action plans to enhance a product• Action plans to develop market or customer base• Action plans to design distribution channel to deliver products and services• Action plans to improve business processes
© 2015 iZenBridge | Public
What is SWOT
A SWOT analysis is:• used to evaluate the strengths, weaknesses, opportunities,
and threats involved in a project or in a business venture.
© 2015 iZenBridge | Public
Consolidation of key issues and prospects
© 2015 iZenBridge | Public
Organization Environment
Internal Environment(Internal Capability Analysis)
Organization
External Environment(Analysis of External Influencing
Factors)
© 2015 iZenBridge | Public
Issues and Prospects Consolidation
SWOT for an
Organisation
(Supermarket)
- Increase in M-Commerce
- COTS products for Stock
- Poor management information in
stock expiry dates- Limited Staff for
stock rotation
- Good Brand Image
- Experienced stock staff
- Good Financial support
External Opportunities
External Threats
Internal Strength
Internal Weakness
© 2015 iZenBridge | Public
Assessing Internal & External Environment
© 2015 iZenBridge | Public
External Environment Analysis
• Examine external factors related to business domain or industry in order to identify business pressures either positive or negative.
• Investigate global business environment for the areas (PESTLE):
• Political• Economic• Social-cultural • Technological• Legal• Environment
© 2015 iZenBridge | Public
Internal Environment Analysis
• Discover organisational commitment & alignment for areas of vision, mission, objectives, strategies and tactics
• Identify availability of resources• Identify strengths and weaknesses in portfolio of products &
services.
© 2015 iZenBridge | Public
Environment Consolidation: Key Points
1. Key Issues with Work Shop approach Not rigorous and too informal to produce a comprehensive SWOT There is the risk of missing significant factors
2. Solution to Informal workshop approach Formal techniques to derive the SWOT, which helps to ensure that all relevant
areas are considered and the key issues identified Using techniques such as PESTLE, Porter’s Five Forces and Resource Audit
provides enhanced SWOT with clear sources and derivation
SWOT analysis is often employed in workshops, tools like brainstorming are used to identify the elements in each of the
four areas
© 2015 iZenBridge | Public
Key Benefits & Issues, and Summary
© 2015 iZenBridge | Public
SWOT analysis Benefits and Issues
• SWOT helps quickly analyse current state of the organization
• Surface real problem to solve• Helps to develop business
requirements
The SWOT analysis is a very high-level view; more detailed
analysis is almost always needed.
© 2015 iZenBridge | Public
Summary
1. Analysis of an organisation and its business environment
2. Internal & External tools are applied
3. Issues & prospects Identified
4. SWOT is developed
6. Evaluating the organisation’s business situation
6. During Evaluation Distinguish Key Issues, if large set of entries
7. Key Issues are examined in detail with SWOT
8. Forms the basis of strategy definition
© 2015 iZenBridge | Public
PMI-PBA® Overview
© 2015 iZenBridge | Public
The PMI-PBA® credential recognizes an individual's expertise in business analysis, using BA tools and techniques to improve the overall
success of projects.PMI-PBA® Handbook
Overview
© 2015 iZenBridge | Public
PMI–PBA® Eligibility Requirements
Secondary Degree
Bachelor's Degree
7500 Hours of BA
Experience
4500 Hours of BA
Experience
2000 Hours Project Team
35 PDUs in BA
Overview
© 2015 iZenBridge | Public
Cost $ 405 PMI Members$ 555 Non PMI Members
Exam 200 Questions4 HoursPrometric Center
Overview
© 2015 iZenBridge | Public
Domain - Questions
Domain Questions
Need Assessment 18%
Planning 22%
Analysis 35%
Traceability and Monitoring 15%
Evaluation 10%
Overview
© 2015 iZenBridge | Public
PMI-PBA Free Program
For more information on PMI-PBA, enrol to PMI-PBA Free introductory program:
http://www.izenbridge.com/pmi-pba/free-pmi-pba-introduction
© 2015 iZenBridge | Public
Questions
© 2015 iZenBridge | Public
Stay Connected
YouTube Channel
www.youtube.com/izenbridge
PMP® / PMI-PBA ® /PMI-ACP® Discussion Forum
forum.izenbridge.com
www.iZenBridge.com