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STEPS TO SUCCESSWITH BIDTELLECT
DEEANA BRODSKY, Director – Account Management, East
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CAPITAL ONE VALUECAPITAL ONE OFFER
Offer vs. Value
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Following Specs
CNET.COM TRAVEL & LEISURE
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BIDTELLECT SPEC SHEET
Recommendation Widgets
Imagery: One 1200x800, non branded*
Max file size: 2MB
Headline: <60
Characters
Description: <150
Characters
Sponsored by: <25
Characters
Article/Landing Page
In-AdPlacements
In-Feed Placements
In-Stream Video
YouTube/Vine-Hosted URL |
VAST 3.0 and /or VPAID 2.0
Click to Video Video Landing Page
Our platform and technology converts your basic creative assets into real-time native ads, handling all resizing to the following potential executions:
400x300 300x250 420x315 100x75 160X600
500x300 200x200 120x90 298x224 728x90
Required Assets
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NO ONE OWES YOU THEIR ATTENTION!
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EYE CATCHING IMAGERY
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TALK TO THE AUDIENCE
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UNCLUTTERED PICTURE
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HUMAN/ANIMAL FOCUS
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COHESIVE STORY
Headline: Nobody’s Perfect: Impact of Human Error In the Data Center
Description: According to multiple reports, human error is a leading threat to business continuity. Learn more about protection, prevention and recovery.
CREATIVE LANDING PAGE
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Headlines and Descriptions:
40-60 Character Headlines
120-150 Character Descriptions
Focus on question words:
WHEN? WHAT? WHERE? HOW? COULD?
Use pay attention words:
STOP THIS THAT SHOULD
Use negative superlatives:
NEVER LESS WORST
Headlines and Descriptions
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Avoid Headline Fatigue
Intro new headlines every 30 days
Campaigns with 11+ creative have higher CTR than those with less than 5 creative
5050RULE
8020RULE
CTR+
Headlines and Descriptions
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UUsefulness
UUniqueness
UUltra-Specific
UUrgent
The Four U’s
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ADVERTISING IS A BRAND TRYING TO MAKE AN
EMOTIONAL CONNECTION WITH THEIR TARGET AUDIENCE
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IMAGES NOT LOGOS ACCURATE HEADLINES
Do’s & Don’ts of Native
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CONTENT PAGES NOT PRODUCT PAGES
Do’s & Don’ts of Native
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Would YOU click on this ad?
Would YOU feel misled?
Would YOU share with your social circle?
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THANK YOU!