Increasing ROI with Digital Intelligence
Thesis One. Data-Driven Companies perform stronger&
will take the Lead
Thesis One. Data-Driven Companies perform stronger&
will take the Lead
Out
put
(Com
pany
Val
ue, M
arke
ting
Know
ledg
e, R
OI)
BusinessOptimization
Out
put
(Com
pany
Val
ue, M
arke
ting
Know
ledg
e, R
OI)
Data CollectionReportingAnalysis
WebsiteOptimization
DataIntegration
Input (Time, Effort)
Out
put
(Com
pany
Val
ue, M
arke
ting
Know
ledg
e, R
OI) Statistics Web Analytics
DigitalIntelligence
BusinessOptimization
Out
put
(Com
pany
Val
ue, M
arke
ting
Know
ledg
e, R
OI)
Data CollectionReportingAnalysis
WebsiteOptimization
DataIntegration
Input (Time, Effort)
Statistics Web AnalyticsDigital
Intelligence
Gartner Hype CycleO
utpu
t(C
ompa
ny V
alue
, Mar
ketin
g Kn
owle
dge,
RO
I)
BusinessOptimization
Digital Intelligence Model©by Ralf HaberichData CollectionReporting
Analysis
WebsiteOptimization
DataIntegration
Out
put
(Com
pany
Val
ue, M
arke
ting
Know
ledg
e, R
OI)
Input (Time, Effort)
Thesis Two. Offline and Online need to interactto
gain more Success
Thesis Two. Offline and Online need to interactto
gain more Success
C A S E S T U D Y„Model Selection via eCommerce“C A S E S T U D Y„Model Selection via eCommerce“
Is a blonde modelthe best choice
to sell bikini online?
Is a blonde modelthe best choice
to sell bikini online?
Fashion Brand re-structured photo shootsby analysing the model impact on sales and
increased orders by 38% to achieve a seasonalturnover increase of $960,000.
Google YES because