Centre for the Promotion of Imports from developing countries 1 14 januari 2014
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Priority setting & action planning
IMPACT&EFFORT MATRIX
IMPACT = CONTRIBUTION TO THE BUSINESS GOAL
EFFORT = TIME
COSTS
COMPLEXITY
COMMON SENSE = FIRST THINGS FIRST
PRIORITY SETTING & ACTION PLANNING
high low
low
high
EFF
ORT
IMPACT
PRIORITY SETTING & ACTION PLANNING
high low
low
high
EFF
ORT
IMPACT
PRIORITY SETTING & ACTION PLANNING
DISCUSS
DO
MAYBE NOT
PLAN
high low
low
high
EFF
ORT
IMPACT
GOAL = ......................................................................
EXAMPLE 1 GOAL = AWARENESS
EXAMPLE 2 GOAL = SALES
PROCESS ADVICE: USE STICKY NOTES
(TO DEVELOP, TO PRESENT, TO DISCUSS, TO INVOLVE, TO ADJUST)
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Priority setting & action planning
IMPACT&EFFORT MATRIX