B2C Content Marketing Programmes
Keith Feighery
B2C Content Programmes
• Provide valuable information, content, entertainment to your prospects and customers
• Create an ongoing conversation with them where possibe• Address wider customer needs – beyond what your
product/service does• Give them what they want i.e. deals/discounts/extended service,
engagement etc..• Create awareness of products, services, organisation, people• Be transparent in terms of customer service, company
information etc..• Actively seek network effects and customer validations
Business to Consumer
Case Studies
Kogi BBQ
Best Buy
Hairybaby
Zappos
Blacknight
Dell Case Study
BlendTec
Curious Wines
Mayo Clinic
Starbucks
Johnson & Johnson