(c) Copyright 2011 Tery Spataro
MARKETING PRINCIPLESMKT (BA) 450 E-MARKETING
Week 3
May 27, 2011
Tery SpataroEmail: [email protected] Phone: 303-554-4444Mobile: 917-554-8908Skype; teryspataroTwitter: @teryFacebook: facebook.com/teryspataroLinkedIn: Linkedin.com/ins/terys
(c) Copyright 2011 Tery Spataro
Today’s Activities
o Week 3 Assignment Review
o Questionso Placeo Priceo Marketing Ethics
(c) Copyright 2011 Tery Spataro
Questions
• What’s the roll of marketing in your workplace?
• What’s marketing tools are important?
(c) Copyright 2011 Tery Spataro
Product
• What are the elements need to communicate Product/Service?
• Exercise• 2 groups• Product - Printer• Service –
Legal Services
Whose the buyer?Customer Profile: Business to businessProfessional – Chief Operating OfficerMid-large – Software manufacturer
(c) Copyright 2011 Tery Spataro
Learning Topics
o Place: distribution channels, logistics, and physical distribution
o Price: objectives and policies
(c) Copyright 2011 Tery Spataro
Place
• Place is the focus of how the product gets to the right place at the right time in the right form to transfer possession to the customer.
• What are the elements to distribution?
(c) Copyright 2011 Tery Spataro
Price
• Most significant part of the marketing mix.
• Pricing decisions are based on what influences?
• Who ultimately decides if the price is right?
