Welcome to the
HR FLORIDALEADERSHIPCONFERENC
E 2011
Lisa Krouse, Esq, SPHR
ObjectivesGather tools and ideas for retaining and
growing your membership
Learn from each other and collaborate on key
initiatives proven to work
Know SHRM’s reporting process to report
your membership numbers timely
Housekeeping ItemsNo breakCell phones in vibrate or off positionShare experiencesDon’t leave the room with a lingering
question or suggestionIT’S A SERIOUS SUBJECT BUT LET’S
HAVE FUN TOO!
Growing and Keeping Your CustomersAUDIENCE PARTICIPATION
What one or two things worked for your Chapter?
Discuss with a colleague who is NOT from your own
Chapter
AUDIENCE PARTICIPATION
Share those ideas with another couple
Write the best 1-2 ideas on flip chart
Designate a spokesperson
Growing and Keeping Your Customers
Foundation MattersThe right people (Chapter Leadership) on
the right seats in the bus
First Who…Then What “The Right People on the Bus”
First Who… Then WhatBefore VisionBefore StrategyBefore TacticsBefore Organizational
StructureBefore Technology
First Who… Then WhatGet the Right People on the Bus
Understanding What Your Chapter Has to OfferWhether your customers are looking for…
Connections with their peersCredibility within their organization orSkills to build professional competence
…your Chapter can be a critical element in pursuing a personal strategic plan
Clarify how the future will be different from the past, and how you can make that future a reality
Develop the Vision and Strategy
Decide What To Do
Leading Change"The definition of insanity
is doing the same thing over and over and expecting different results.”
Albert Einstein
Getting Your Professionals to AttendEach gathering of your Chapter is an
opportunity to network with other human resource professionals in your area.
Membership luncheons and dinners, annual events, seminars, committee projects and community partnering are just a few of the opportunities that get our peers to engage in the Chapter.
Understanding Your Role
“Without the need for change there would be no need for
leadership.”
Tom Laughon
“People will forget what you say,
they will forget what you do,
they will never forget how you
make them feel.”Maya Angelou
Growing and Keeping Your Customers
Wash
Rinse
Repeat
Don’t Underestimate the Value of Professional Development!Opportunities to learn and grow abound
through our Chapters.In addition to outstanding membership
luncheon speakers, Chapters present professional seminars, designed to heighten awareness of current issues facing the HR profession.
A Strong Certification Program Attracts Members!Conducting formal classes and programs to
prepare for the GPHR, PHR and SPHR certification and re-certification credits sell them
Know the SHRM Tools!
SHRM Tools enhance our work
world
We are all part of the same family
On-the-job help through SHRM is a
value
Celebrate Successes With Awards and Recognition! Each year many Chapters present awards to
professionals and volunteers who demonstrate excellence in human resources and dedication to our Chapters.
E-News & Newsletters Keep Members Engaged!Many Chapters circulate E-News highlighting
events, HR issues and members. An annual membership magazine or annual
report tells an important story to the membership.
Share Your Member RosterTo make networking easy, many Chapters
maintain an online membership roster with pertinent data about fellow members.
Current members can access the directory and add/edit their profile at any time.
Make Your Web Site A Go-To Place!Don’t underestimate the value of your web
site where members can surf for information, learn about events, or discover job opportunities.
Make Membership Well Worth the InvestmentBe able to share an elevator speech on all
those benefits.
Student Members Serve An Important RoleJust as in our work world, having talent in the
pipeline for Chapters is critical, especially as we begin to engage our Gen Y professionals.
Outreach to Local Small BusinessesMany small businesses do not have an HR
Professional but they will broaden your perspective and engage a wider audience in your Chapter.
Team Up with Community PartnersIt’s a way to build chapter recognition and
make a difference in the communities in which we live and work.
Diversity Helps Drive MembershipInnovative program ideas to attract, engage,
and grow a diverse membership has a lasting impact.
Innovative Programs Speak VolumesPrograms like “Members in Transition” and
innovative approaches using social media and other tools is an attention grabber.
So, what do we do now?Never forget that little things can and do
make a big differenceCreate epidemics (good ones)Be conscious of The Law of the Few, The
Power of Context, and The Stickiness Factor -- they apply in Chapter settings as much as anywhere
Apply these concepts and use the tools we all share
Leading Change: Growing Your Customers And Getting Down to Business!
“What are you waiting for?
The future is in your hands!”
Leading Change
“The only way to predict the future is to create it.”
Peter Drucker
Thank You!Lisa Krouse [email protected] can find me on Facebook and Linkedin