Download - Welcome to the Visual Web

Welcome to the Visual Web

September 2012

The Kodak Moment

All Rights Reserved. Copyright 2012 @leighgeorge

http://twitter.com/leighgeorge


The Moment Explodes

Photo Credit All Rights Reserved. Copyright 2012 @leighgeorge



Photo Credit Donald Rundlett All Rights Reserved. Copyright 2012 @leighgeorge

Share Anytime, Anywhere with Anyone



The Power of Photos


On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)



http://danzarrella.com/infographic-how-to-get-more-likes-comments-and-shares-on-facebook.html

The Power of Videos


• Video SEO is 53 times more likely to produce a first-page search result than traditional techniques. (Source Forrester)

• Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)

• Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa

• Viewers are 85% more likely to purchase a product after watching a product video. (Source:Internet Retailer)

*652 plays over last 6 months



http://www.seomoz.org/blog/what-makes-a-link-worthy-post-part-1

http://www.marketingsherpa.com/article.php?ident=32075

http://www.invodo.com/html/resources/video-statistics/



The Power of Data Visualization

Source The Value of Visualization by Column Five All Rights Reserved. Copyright 2012 @leighgeorge

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Source: 3M Corporation and Zabisco)



http://www.billiondollargraphics.com/infographics.html

http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx

The Power of Visual Platforms

Photo Credit butterflypublisher.com All Rights Reserved. Copyright 2012 @leighgeorge

Pinterest has generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)



http://blog.shareaholic.com/2012/03/pinterest-referral-traffic-2/

“We’re born naked. Everything else is drag”

Source Logo/VH1 All Rights Reserved. Copyright 2012 @leighgeorge



What’s your story?




Not numbers with pictures

Source MDGadvertising All Rights Reserved. Copyright 2012 @leighgeorge



Convey the significance of numbers

Source All Rights Reserved. Copyright 2012 @leighgeorge




Shape the Knowledge that Informs Conversations




Cut through the noise






Contact Me:Leigh George, PhD, Director, Digital and Brand Strategy

[email protected]

http://www.linkedin.com/in/leighgeorge

@leighgeorge

Questions?


mailto:[email protected]

http://www.linkedin.com/in/leighgeorge



• http://www.readwriteweb.com/archives/top-trends-of-2012-the-visual-web.php

• http://www.jeffbullas.com/2012/05/04/the-explosive-growth-of-instagram-infographic/

• http://liesdamnedliesstatistics.com/2012/05/the-importance-of-the-visual-web-some-stats.html

• http://www.slideshare.net/jess3/how-brands-can-use-data-visualization-to-make-an-impact-11976833

• http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx#ixzz24UqtUXwZ

• http://www.fastcompany.com/3000794/rise-visual-social-media

References

http://www.readwriteweb.com/archives/top-trends-of-2012-the-visual-web.php



http://www.jeffbullas.com/2012/05/04/the-explosive-growth-of-instagram-infographic/



http://liesdamnedliesstatistics.com/2012/05/the-importance-of-the-visual-web-some-stats.html



http://www.slideshare.net/jess3/how-brands-can-use-data-visualization-to-make-an-impact-11976833



http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx




http://www.fastcompany.com/3000794/rise-visual-social-media

