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Page 1: Wenting Guo Portfolio

WENTING GUO

Page 2: Wenting Guo Portfolio
Page 3: Wenting Guo Portfolio

WENTING GUO

13 Student Apt, 37 Xueyuan Rd, Haidian Dist, 100191, Beijing, China +86-1581-082-0219 [email protected]

Educational Background: Beihang University, Beijing, China

Industrial Design, School of Mechanical Engineering and Automation August 2009-Present Image Processing and GNC of aerospace engineering, School of Astronautics September 2008-August 2009

Professional Experience: Microsoft Advanced Technology Center, China Innovation Group, Beijing, China February 2012-July 2012

User experience design intern (full-time) Lenovo Corporate Research and Development, Beijing, China December 2011-Present Interaction design intern (full-time) Designed the user interface of Lenovo Touchscreen Input System. Designed the user interface of Lenovo Smart TV. WineSpark Business Consultancy Co., Ltd, Beijing, China Auguest 2011-October 2011 Junior Designer (full-time) Designed B2C Website for No.1 Continent Travel (www.diyidalu.com). Beijing Yadu Technology Co., Ltd, Beijing, China July 2011 Junior Designer (full-time) Designed humidifiers for Yadu. Participated in the re-design project of fan humidifiers. Robotics Institude in Beihang University, Beijing, China January 2011-October 2011 Product development team member Took part in the projects of designing medical device and massage device.

WIZ Smart Device Tablet Design Team, Beijing, China September 2010-Present Junior Designer (part-time)

Designed the first version of tablet of WIZ Smart Device in a team. Participated in advertisement design, packaging design and VI design. Department of Exhibitions and Managements, China National Convention Center, Beijing, China Exhibition design Intern(full-time) September 2010-October 2010 Planned the layout of the upcoming exhibitions. Designed and edited the brochure for promotion of the exhibitions. Undergraduate Industrial Design Studio, Beijing, China March 2010 Worked with the visiting Professor from the University of Cincinnati, and completed two assigned individual

projects within 2 weeks.

Honors and Awards:

Bronze IDEA in the category of Student Designs for the 2011 International Design Excellence Awards (group) United States April 2011

The first prize of the fifth Car Design Competition of auto.china.com. in Beihang competition area Beijing, China March 2011

The second prize scholarship of Academic Performance for the 2009-2010 academic year Beijing, China December 2010

Third Prize of iGoogle Innovative Theme Design Competition of University Students in China Beijing, China October 2009

Skills:

Graphic Design: Adobe Photoshop, Adobe Illistrator, Adobe Indesign 3D Modeling and Rendering: AutoCAD, Solidworks, ProE, 3ds Max, Rhinoceros, Vray, Mental Ray, Keyshot

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Heronsbill Lamp Design Garden Rhyme Tea Set Design No.1 Continent Website Design

Wizlet Tablet Design Public Facilities DesignUndergraduate

Industrial Design Studio

Video Store Design

Modelling

Moschino Retail Store Design Sketches

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Heronsbill Lamp Design Garden Rhyme Tea Set Design No.1 Continent Website Design

Wizlet Tablet Design Public Facilities DesignUndergraduate

Industrial Design Studio

Video Store Design

Modelling

Moschino Retail Store Design Sketches

More people are now su�ering from sleeping problems, mostly because they are having great pressure of overwhelming schedule in every-day quick-paced lives. Some of them are having trouble falling asleep with lights o�, while others may go through a hard time getting up in the morning when it is still dark inside the bedroom with curtain pulled closed. A gentle light change during the night in the bedroom will absolutely meets the their urgent needs.

HERONSBILL

Bronze IDEA the category of Student Designs for the 2011 International Design Excellence AwardsWenting Guo & Zhaoyi Yin

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Sketches

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Sketches

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3D Modelling Softwares: Rhino, Autodesk Max

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3D Modelling Softwares: Rhino, Autodesk Max

3D Modelling & Prototype

Rapid Prototype: Powder Printing

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Design Details

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Design Details

Heronsbill is a light that based on the form of a clock, and can be hung on the wall. In the daytime, it functions as a common clock except that the hour hand is replaced by a beam of light, while the minute hand changes into a dot of light. As soon as it gets dark in the evening, all its beams of light representing the time interval from that moment to 12 p.m. will be on automatically. Before midnight, with time passing by, each beam of light representing a di�erent time interval will begin dimming itself starting at its indicated time, and completely extinguish by the end of that time period. So the brightness in the room gradually reduces along with the changes of the light. After midnight, these beams of light of corresponding time interval will gradually brighten themselves one by one following the same mechanism mentioned earlier.

Scenario

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Heronsbill helps create a gentle light change in the bedroom through a very unique way—by changing the amount of beams of light that cast on the wall. Owing to this unique-ness, the environment is more softly luminous when using Heronsbill compared to a normal lamp. People who are not likely to fall asleep with lights completely o� and those who are always dazzled by the morning sunlight are freed from these problems with the help of Heronsbill.

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7:00 pm 9:05 pm 10:20 pm 0:10 am

3:00 am 6:00 am 7:30 am

Light Dims

Light Brightens

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7:00 pm 9:05 pm 10:20 pm 0:10 am

3:00 am 6:00 am 7:30 am

Light Dims

Light Brightens

Orthographic Drawing& Dimensions

9.8 inch

1.57 inch

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Heronsbill helps create a gentle light change in the bedroom through a very unique way—by changing the amount of beams of light that cast on the wall. Owing to this unique-ness, the environment is more softly luminous when using Heronsbill compared to a normal lamp. People who are not likely to fall asleep with lights completely o� and those who are always dazzled by the morning sunlight are freed from these problems with the help of Heronsbill.

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For centuries, the Chinese have sought inspiration and self-knowledge in nature. Hence, they design landscape gardens which have evolved for more than three thousand years, to evoke the natural world. The Classical Chinese Garden is initially created for the relaxation of kings’ and nobles’, thus most gardens later on are associated with leisurely culture in upper class households. The garden symbolizes a spontaneous environment free of constraints, and displays a delicate balance between the forces of nature and man’s creations.In a Classical Chinese Garden, space is devoted to rocks, plants and water, which is meticulously oriented according to various principles such as Chinese Feng Shui, so as to lead the visitors from one unique vantage point to another.The �ve key elements that make up a Classical Chinese Garden are water, rocks, plants, buildings, and paintings or calligraphies that represent the traditional Chinese art. Water is considered to be the central component in a Chinese garden. It serves as a balance for the other elements. The best sites in Chinese gardens are on the edges of lakes with views of the mountains.

Garden Rhyme Tea Set Design

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For centuries, the Chinese have sought inspiration and self-knowledge in nature. Hence, they design landscape gardens which have evolved for more than three thousand years, to evoke the natural world. The Classical Chinese Garden is initially created for the relaxation of kings’ and nobles’, thus most gardens later on are associated with leisurely culture in upper class households. The garden symbolizes a spontaneous environment free of constraints, and displays a delicate balance between the forces of nature and man’s creations.In a Classical Chinese Garden, space is devoted to rocks, plants and water, which is meticulously oriented according to various principles such as Chinese Feng Shui, so as to lead the visitors from one unique vantage point to another.The �ve key elements that make up a Classical Chinese Garden are water, rocks, plants, buildings, and paintings or calligraphies that represent the traditional Chinese art. Water is considered to be the central component in a Chinese garden. It serves as a balance for the other elements. The best sites in Chinese gardens are on the edges of lakes with views of the mountains.

Tea as a beverage was �rst consumed in China no later than the �fth century BCE. The earliest extant mention of tea in literature is in the Shih Ching or Book of Songs, written circa 550 BCE. Chinese tea-drinking habit di�ers from that of Europe, Britain or Japan in such aspects as preparation methods, tasting methods, and the occasions for which it is consumed. Even now, in both casual and formal Chinese occasions, tea is consumed regularly. Chinese generally believe that tea represents a healthy life style, and that those who have the habit of drinking tea are more likely to pay attention to their spiritual lives. Associated with Chinese traditional values, the implied meaning of Chinese tea culture is perceived as virtues of purity, respect, harmony and truth.

Water Rocks Buildings

Plants Works of Art

Five elements in Classical Chinese Garden

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For centuries, the Chinese have sought inspiration and self-knowledge in nature. Hence, they design landscape gardens which have evolved for more than three thousand years, to evoke the natural world. The Classical Chinese Garden is initially created for the relaxation of kings’ and nobles’, thus most gardens later on are associated with leisurely culture in upper class households. The garden symbolizes a spontaneous environment free of constraints, and displays a delicate balance between the forces of nature and man’s creations.In a Classical Chinese Garden, space is devoted to rocks, plants and water, which is meticulously oriented according to various principles such as Chinese Feng Shui, so as to lead the visitors from one unique vantage point to another.The �ve key elements that make up a Classical Chinese Garden are water, rocks, plants, buildings, and paintings or calligraphies that represent the traditional Chinese art. Water is considered to be the central component in a Chinese garden. It serves as a balance for the other elements. The best sites in Chinese gardens are on the edges of lakes with views of the mountains.

Tea as a beverage was �rst consumed in China no later than the �fth century BCE. The earliest extant mention of tea in literature is in the Shih Ching or Book of Songs, written circa 550 BCE. Chinese tea-drinking habit di�ers from that of Europe, Britain or Japan in such aspects as preparation methods, tasting methods, and the occasions for which it is consumed. Even now, in both casual and formal Chinese occasions, tea is consumed regularly. Chinese generally believe that tea represents a healthy life style, and that those who have the habit of drinking tea are more likely to pay attention to their spiritual lives. Associated with Chinese traditional values, the implied meaning of Chinese tea culture is perceived as virtues of purity, respect, harmony and truth.

Water Rocks Buildings

Plants Works of Art

Five elements in Classical Chinese Garden

Tea as a beverage was �rst consumed in China no later than the �fth century BCE. The earliest extant mention of tea in literature is in the Shih Ching or Book of Songs, written circa 550 BCE. Chinese tea-drinking habit di�ers from that of Europe, Britain or Japan in such aspects as preparation methods, tasting methods, and the occasions for which it is consumed. Even now, in both casual and formal Chinese occasions, tea is consumed regularly. Chinese generally believe that tea represents a healthy life style, and that those who have the habit of drinking tea are more likely to pay attention to their spiritual lives. Associated with Chinese traditional values, the implied meaning of Chinese tea culture is perceived as virtues of purity, respect, harmony and truth.

Healthy Life Style Friends Gathering

Delicate Tea-making ProcessSlow Life Pace & Relaxation

Profound Phylosophical Implications Minimalism

Key words of Chinese Tea Culture

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Sketches

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Sketches

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3D modelling

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3D modelling

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Gardon Rhyme is an innovative tea set comprising a teapot, four cups, a tea tray with a heating system hidden inside. The concept derives from Classical Chinese Garden in ancient Chinese culture. With teapot and cups representing di�erent hills and stones, water representing the lake and small platform the land, the whole set makes a mini landscape of Classical Chinese Garden.

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Gardon Rhyme is an innovative tea set comprising a teapot, four cups, a tea tray with a heating system hidden inside. The concept derives from Classical Chinese Garden in ancient Chinese culture. With teapot and cups representing di�erent hills and stones, water representing the lake and small platform the land, the whole set makes a mini landscape of Classical Chinese Garden.

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electrical wire

micro-pump channel

water in

water cycle

water out

heater/attemperator

The white porcelain material of the tea set presents a neat and clean look. The hidden heating system within the tea tray keeps the water warm and prevents the tea from cooling o�. Water comes out from the seam under the teapot and �ows all over the plate, creating streams and lakes, until it reaches the drain beneath the island and �ows back to the source to be heated again. The vapor above, produced by the warm water, creates a hazy atmosphere around the tea set, which gives its users a unique tea-tasting experience.

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electrical wire

micro-pump channel

water in

water cycle

water out

heater/attemperator

The white porcelain material of the tea set presents a neat and clean look. The hidden heating system within the tea tray keeps the water warm and prevents the tea from cooling o�. Water comes out from the seam under the teapot and �ows all over the plate, creating streams and lakes, until it reaches the drain beneath the island and �ows back to the source to be heated again. The vapor above, produced by the warm water, creates a hazy atmosphere around the tea set, which gives its users a unique tea-tasting experience.

Structure of the Tea Tray

The white porcelain material of the tea set presents a neat and clean look. The hidden heating system within the tea tray keeps the water warm and prevents the tea from cooling o�. Water comes out from the seam under the teapot and �ows all over the plate, creating streams and lakes, until it reaches the drain beneath the island and �ows back to the source to be heated again. The vapor above, produced by the warm water, creates a hazy atmosphere around the tea set, which gives its users a unique tea-tasting experience.

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With all kinds of beverage blooding into our markets and the increasing popularity of fast-food culture, more Chinese people are losing their habit of drinking tea. The design of Garden Rhyme is dedicated to help people refocus their attention on traditional Chinese culture, as well as emphasizing the old tea-drinking experience by integrating the form of Classical Chinese Garden with Chinese tea culture in an elegant and simple way.When inviting friends to come over for a cup of tea, or trying to slow down our life pace by enjoying an afternoon tea alone, Garden Rhyme is the perfect tea set not only owing to its function and appearance, but the impressive experience it o�ers. Garden Rhyme combines traditional Chinese culture with modern technology, together making an innovative tea set with simple form and a distinctive way of interacting with is users.

Page 30: Wenting Guo Portfolio

With all kinds of beverage blooding into our markets and the increasing popularity of fast-food culture, more Chinese people are losing their habit of drinking tea. The design of Garden Rhyme is dedicated to help people refocus their attention on traditional Chinese culture, as well as emphasizing the old tea-drinking experience by integrating the form of Classical Chinese Garden with Chinese tea culture in an elegant and simple way.When inviting friends to come over for a cup of tea, or trying to slow down our life pace by enjoying an afternoon tea alone, Garden Rhyme is the perfect tea set not only owing to its function and appearance, but the impressive experience it o�ers. Garden Rhyme combines traditional Chinese culture with modern technology, together making an innovative tea set with simple form and a distinctive way of interacting with is users.

43cm

15cm

Page 31: Wenting Guo Portfolio

With all kinds of beverage blooding into our markets and the increasing popularity of fast-food culture, more Chinese people are losing their habit of drinking tea. The design of Garden Rhyme is dedicated to help people refocus their attention on traditional Chinese culture, as well as emphasizing the old tea-drinking experience by integrating the form of Classical Chinese Garden with Chinese tea culture in an elegant and simple way.When inviting friends to come over for a cup of tea, or trying to slow down our life pace by enjoying an afternoon tea alone, Garden Rhyme is the perfect tea set not only owing to its function and appearance, but the impressive experience it o�ers. Garden Rhyme combines traditional Chinese culture with modern technology, together making an innovative tea set with simple form and a distinctive way of interacting with is users.

43cm

15cm

橙果广告(北京)有限公司

WineSpark Business Consultancy Co., Ltd, Beijing, China

第一大陆电子商务平台网站设计No.1 Continent Travel

Business to Customer Website Design

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What do we do?

No.1 Continent Travel (www.diyidalu.com) is the �rst e-commerce platform in China providing service concerning dining and entertainment to Chinese outbound tourists. Our website o�ers customers such selected products and service as tickets and coupons related to local tour, cuisine and fashion. We are dedicated to create the most intriguing and pleasant travel experience to our targeted mid to high-end customers.

No.1 Continent Travel is able to bring a large amount of new customers to corporations, for it has cooperative partners in �elds of tourism, fashion, e-commerce etc., which has formed a strong union e�ectively promoting products and service, and attracting millions of web users every day. Our e-commerce platform o�ers businesses a powerful network sale service through our B to C website.

Coupons

SNS

We sell products such as coupons and tickets to those who travel abroad, so as to help them arrange a pleasant trip. The supply of those products comes from the local partners.

We o�er basic information of the destinations, including maps, local language, exchange rate, etc. Our customers are able to �nd out what they need to know before setting o� for their travel.

We provide our customers with a platform to share their exciting travel experience, and how they feel about speci�c products. Customers can exchange ideas through the platform to make better travel decisions.

What are we?

Background

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What do we do?

No.1 Continent Travel (www.diyidalu.com) is the �rst e-commerce platform in China providing service concerning dining and entertainment to Chinese outbound tourists. Our website o�ers customers such selected products and service as tickets and coupons related to local tour, cuisine and fashion. We are dedicated to create the most intriguing and pleasant travel experience to our targeted mid to high-end customers.

No.1 Continent Travel is able to bring a large amount of new customers to corporations, for it has cooperative partners in �elds of tourism, fashion, e-commerce etc., which has formed a strong union e�ectively promoting products and service, and attracting millions of web users every day. Our e-commerce platform o�ers businesses a powerful network sale service through our B to C website.

Coupons

SNS

We sell products such as coupons and tickets to those who travel abroad, so as to help them arrange a pleasant trip. The supply of those products comes from the local partners.

We o�er basic information of the destinations, including maps, local language, exchange rate, etc. Our customers are able to �nd out what they need to know before setting o� for their travel.

We provide our customers with a platform to share their exciting travel experience, and how they feel about speci�c products. Customers can exchange ideas through the platform to make better travel decisions.

What are we?

Background

Our Service Mode?

Local Partnerssupply of product

Cooperative Partnerssource of promotion

No.1 Continent Travel

Productsdinningentertainmenthotels

Couponsprinted or electronic

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Traditional Travel Website B2C Website Traveling Consultation Website

Navigation Bar for Products Advertising Personalized Customization

Benchmark Analysis

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Traditional Travel Website B2C Website Traveling Consultation Website

Navigation Bar for Products Advertising Personalized Customization

Benchmark Analysis

Logo

Destinations

PersonalisedRecommendation

Recommended

Top Countries

Banner

Top Cities

News

Best Selling

Best Commented

Travel Buzz

Slogan

Traditional Travel Website Travel Forum Website No.1 Continent Website

Products Display Featured Products

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After 3-5 Months

CustomerDestination

Online/ OnsiteTravel Agency

No.1 Continent

No.1 ContinentForum

SNS/Travel Channel Online/ OnsiteTravel Agency

Business

Product

Feedback

Basic

CustomerDestination

Online/ OnsiteTravel Agency

No.1 Continent

SNS/Travel Channel Online/ OnsiteTravel Agency

Product

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After 3-5 Months

CustomerDestination

Online/ OnsiteTravel Agency

No.1 Continent

No.1 ContinentForum

SNS/Travel Channel Online/ OnsiteTravel Agency

Business

Product

Feedback

Basic

CustomerDestination

Online/ OnsiteTravel Agency

No.1 Continent

SNS/Travel Channel Online/ OnsiteTravel Agency

Product

After 3-5 Years

Customer Destination

Online/ OnsiteTravel Agency

No.1 Continent

No.1 ContinentForum

SNS/Travel Channel Online/ OnsiteTravel Agency

No.1 ContinentB2C Platform

No.1 ContinentInformation

Product

Feedback

Sync

+

Interaction Model

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Mockups

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Mockups

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Final Design

www.diyidalu.com

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Industrial Design

Taking the cue from nature, this pebbled-shaped tablet brings harmony and ease of use to every day computing.

Rendeirings & Prototype of Tablet Version1 Pebble

Taking the cue from nature, this leaf-shaped tablet brings slick style, �ne touch to every day computing.

Leaf

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Leaf Package Design 1

Package functions as a holder

Di�erent Angle to hold the tablet

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Leaf Package Design 1

Package functions as a holder

Di�erent Angle to hold the tablet

2

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VI Design

Black Case Normal

Colored Color In Full Colors In Light Colors

In Darken Tones In Photos

In Use

smart & natural

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VI Design

Black Case Normal

Colored Color In Full Colors In Light Colors

In Darken Tones In Photos

In Use

smart & natural

Advertisement

Magic?

smart & natural

Or Even Better

Hand gesture to indicate the shape of the tablet. Emphasize the brand culture of communication and interaction.

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R 800

R 800

R 485

R 485

R 66

Every curve is part of perfect cycle

We believe cycle is most perfect shape in natural world and we are strongly inspired from its perfection. We distill curve from cycles with various radius from R1 to R800 and apply to Bow design drawing, each individual curve on Bow has prefect blend and smoothness.We use those partial cycles phenomenally enhance the surfaces quality of Bow’s, enabling users to have a comfortable feel in hand and a beautiful visualization.

Tablet Version 2 Bow

Page 55: Wenting Guo Portfolio

R 800

R 800

R 485

R 485

R 66

Every curve is part of perfect cycle

We believe cycle is most perfect shape in natural world and we are strongly inspired from its perfection. We distill curve from cycles with various radius from R1 to R800 and apply to Bow design drawing, each individual curve on Bow has prefect blend and smoothness.We use those partial cycles phenomenally enhance the surfaces quality of Bow’s, enabling users to have a comfortable feel in hand and a beautiful visualization.

Tablet Version 2 Bow

Wizlet Bow

Final Design

Dimension: 203 x 118 x 11.5-13 (mm) | Weight: 382gAndroid 2.3 (Gingerbread) with Qualcomm MSM 7x27T processor running at 800MHz |512MB RAM, 512MB ROM with App2SD support | microSD card slot, support up to 32GB storage | 3G wireless capability (WCDMA or CDMA EVDO), wi� (802.11b/g), Bluetooth 2.1 | 7” capacitive display with multi-touch support | Vibrant 800x480 resolution and VGA front-facing camera | 3MP back camera | Video codecs: mp4, 3gp, avi, wmv/asf, mkv/mka, �v | Audio codecs: mp3, aac/.adts, �ac, mp4, m4a, 3gp, avi, wma, wmv/asf,mkv/mka, �v | Built-in GPS, accelerometer (4-way rotation), ambient light sensor | 3500 mAh Li-Ion battery

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238.00mm

110.00mm

110.

00

Wizlet Bow Package Design

Bow Package Design

The package set of Bow’s, consisting with its product and brand culture of Wiz, presents itself as a humble yet wise design. The black and white color matches with the color of the product. The material of this set is recycled paper, which advocates the notion of low-carbon lifestyle. The package, shaped like a tissue box, is very di�erent from the package of traditional smart device. It is designed to encourage customers to reuse the package elsewhere instead of throwing it away, such as being a temporary container for newspaper, etc. The tablet is put in a holder, which has a concave underneath it for placing headset and charger. The case and other accessories are placed in the other empty space inside the package.

be

us

Page 57: Wenting Guo Portfolio

238.00mm

110.00mm

110.

00

Wizlet Bow Package Design

Bow Package Design

The package set of Bow’s, consisting with its product and brand culture of Wiz, presents itself as a humble yet wise design. The black and white color matches with the color of the product. The material of this set is recycled paper, which advocates the notion of low-carbon lifestyle. The package, shaped like a tissue box, is very di�erent from the package of traditional smart device. It is designed to encourage customers to reuse the package elsewhere instead of throwing it away, such as being a temporary container for newspaper, etc. The tablet is put in a holder, which has a concave underneath it for placing headset and charger. The case and other accessories are placed in the other empty space inside the package.

be

us

Page 58: Wenting Guo Portfolio

smart & natural

Public Facilities Design(Group)

Identify

Public facilities are those provided by government or social welfare organizations in order to satisfy the possible needs of its citizens. Public spaces such as park, campus, squares, etc., are functional because of the facilities within them. The interaction between the users and those facilities decides whether a certain space works in the most e�cient way.

Such places in our city as international research and development centers are located mostly in busy areas where tower blocks scattering all around. We often heard complaints from the o�ce workers in those places that they're stuck in the building all day without a second of fresh air, since there're no proper spaces outside their building. They'd rather have food delivered and �nish it in front of their computer, or eat with colleagues in the cafe inside the building and then go back to their work even if the working hour hasn't started. Yet a lot of free public spaces are not being used in those area, and a relatively small amount of personal spaces for resting and chatting are provided.

Similar problem are found in area like large shopping centers. When people have to eat take-away food during the busy lunch hour, they tend to choose to eat and rest in a comparatively private place. While the facilities in those shopping centers are very much exposed to the malls and people are very likely to sit closely next to one another owing to the settings of the benches.

This project is aimed at �guring out a possible solution to the problems mentioned above by design-ing a new set of public facilities.

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Identify

UnderstandSET Factor Analysis Benchmark

Ideate Mode Comparison Field Study

Weight Matrix Analysis

User Experience Survey Group Analysis

DebriefFinal Concept and Prototype

Renderings

Scenarios

2

4

1

3

3

1

1

2

2

Sketches

Modelling

Environment

Users

The SET Factors create the Product Opportunity Gaps for a new kind of space and shelter that o�ers users seats, tables if needed, free space to talk and do simple workout, etc. As there might be various kinds of needs and di�erent public space conditions, the POG could be �lled by creating a series of modules which can be joined together freely to meet di�erent needs in di�erent places. Compatibility with the environment, easiness to clean, durability, should also be considered.

Social

Economical

Technological

Crowded working space of the white collars’.

Increase in need of more relaxing places and shelters.

Increase in need of convenient services and better life quality.

Better understanding and experience of current product design.

Increase in need of a greener environment and more products with natural look.

Crave for relaxing places away from working pressure.

Advanced technology in parametric design for organic-shaped products.

New standard for manufacturing tolerances.

Easy Internet access and multiple communication services.

Advanced elec-tech in showing information and HCI related products.

Shift focus to user-centered design.

Increase in level of disposable income.

More investment in architecture & city sculpture from the government.

UnderstandSET Factors Analysis

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Benchmark

Fungus ChairsDesigner: Ma Yansong of MADNationality: ChinaKeywords: fungus, organic, con�gurable, park

Principles of Designing Public Seatings

1. Adaptable to various weather conditions -- shelters, open enclosure, etc.

2. Di�erent combinations of modules to meet the needs of di�erent using conditions.

3. The direction each chair faces greatly in�uence the privacy of each seating area and the maximum number of people using the facility at the same time also a�ects the seating experi-ence.

4. Material should be easy to clean.

5. Adaptable to the various envrionment.

6. Adaptable to the di�erent time, for example, the possible use of light during night.

The Campus Bench is a seating system specially designed for campus. The main purpose of the modular seating design is to attract more students in college or university. Each module is a shape of X, and can be combined in various forms according to the availability of space and di�erent students’ demands. The new material can be cleaned or washed without too much e�ort.

Campus BenchDesigner: Joshua SalingisNationality: TurkeyMaterial: dupont-corianKeywords: module, con�gurable, park, campus

The seating takes inspiration from the ecosystem-fungus. The fungus chairs allow any number of people to seat freely without a speci�c seating spot limitation. As long as the area is large enough, fungus chairs get interlocked or scattered around to make the seating experience more fun and more private due to its in�nite combinations.

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Benchmark

Fungus ChairsDesigner: Ma Yansong of MADNationality: ChinaKeywords: fungus, organic, con�gurable, park

Principles of Designing Public Seatings

1. Adaptable to various weather conditions -- shelters, open enclosure, etc.

2. Di�erent combinations of modules to meet the needs of di�erent using conditions.

3. The direction each chair faces greatly in�uence the privacy of each seating area and the maximum number of people using the facility at the same time also a�ects the seating experi-ence.

4. Material should be easy to clean.

5. Adaptable to the various envrionment.

6. Adaptable to the di�erent time, for example, the possible use of light during night.

The Campus Bench is a seating system specially designed for campus. The main purpose of the modular seating design is to attract more students in college or university. Each module is a shape of X, and can be combined in various forms according to the availability of space and di�erent students’ demands. The new material can be cleaned or washed without too much e�ort.

Campus BenchDesigner: Joshua SalingisNationality: TurkeyMaterial: dupont-corianKeywords: module, con�gurable, park, campus

The seating takes inspiration from the ecosystem-fungus. The fungus chairs allow any number of people to seat freely without a speci�c seating spot limitation. As long as the area is large enough, fungus chairs get interlocked or scattered around to make the seating experience more fun and more private due to its in�nite combinations.

Non-usable Space

Usable

Open area in park Outdoor platform

Open area Open area underground

Outdoor café Outdoor café

Field Survey

Field Survey conducted in Zhong Guan Cun (Research and Development Center), Xi Dan (Shopping Center), China World Trade Centre in Beijing.

By comparing di�erent types of open spaces, we found some of the spaces in front of or among buildings were available for setting up chairs, tables and other facilities for people to use. Some of these were beside green �elds without interfer-ing by the tra�c or people, while others needed special consideration for large stream of people.

In other areas, especially business areas, there were cafés or restaurants nearby. These sites could solve most of the problems we had proposed before though there were still some disadvantages, since people had to pay for resting in these areas and no personal space was available. As a result, we do not focus on these areas as our targeted places.

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High-End Shopping CenterHigh-End Research & Development Center

Atmosphere

Color

BusinessScenario

GroundFloor

Square

Road

Green

Parking

Advertisement

Sign

WrittenCharacter

Lighting

AutomaticSystem

ARCHITECTURE

LANDSCAPE

FACILITY

high luminance and low saturation level for buildings, a few colors in high saturation level are allowed in advertising

mainly focused on high-end shopping, leisure, display, communication areas

mainly focused on high-end restaurants and cafes, brand stores and selected retail stores

clean, less isolation areas, rich views, available for pedestri-ans and vehicles

areas suitable for rest, largely covered with trees, providing shade

relatively concentrated, large parking area and under-ground parking lot

strong holistic sense and visual impact, in concord with the architecture and the environment

uniform and systematic

suitable size, compatible with the colour, materials and atmosphere

simple light colour, decorative light in harmony with the storefronts

highly developed

friendly, façade decorated with advertising signs of strong holistic feel

small to large size, clean, simple, low use rate

simple, rational, e�cient, holistic, concise and detail-oriented

high level of brightness, low saturation level

mainly focused on R&D and o�ce work, little display space

mainly focused on high-end restaurants and cafes; no retails

clean and tidy, high capacity

high e�ciency, relatively concentrated, seldom around buildings

relatively concentrated, large parking area and enough space

strictly control in quantity and quality

uniform and systematic

unitary colours, mainly strong lights, fewer decorative lights

suitable size, matching the colour, materials and atmosphere of buildings

vending machine, ATM, automatic Internet terminal, change machine, automatic toilet, newspaper machine, etc.

large size, low use rate, detached

Mode Comparison

Page 65: Wenting Guo Portfolio

High-End Shopping CenterHigh-End Research & Development Center

Atmosphere

Color

BusinessScenario

GroundFloor

Square

Road

Green

Parking

Advertisement

Sign

WrittenCharacter

Lighting

AutomaticSystem

ARCHITECTURE

LANDSCAPE

FACILITY

high luminance and low saturation level for buildings, a few colors in high saturation level are allowed in advertising

mainly focused on high-end shopping, leisure, display, communication areas

mainly focused on high-end restaurants and cafes, brand stores and selected retail stores

clean, less isolation areas, rich views, available for pedestri-ans and vehicles

areas suitable for rest, largely covered with trees, providing shade

relatively concentrated, large parking area and under-ground parking lot

strong holistic sense and visual impact, in concord with the architecture and the environment

uniform and systematic

suitable size, compatible with the colour, materials and atmosphere

simple light colour, decorative light in harmony with the storefronts

highly developed

friendly, façade decorated with advertising signs of strong holistic feel

small to large size, clean, simple, low use rate

simple, rational, e�cient, holistic, concise and detail-oriented

high level of brightness, low saturation level

mainly focused on R&D and o�ce work, little display space

mainly focused on high-end restaurants and cafes; no retails

clean and tidy, high capacity

high e�ciency, relatively concentrated, seldom around buildings

relatively concentrated, large parking area and enough space

strictly control in quantity and quality

uniform and systematic

unitary colours, mainly strong lights, fewer decorative lights

suitable size, matching the colour, materials and atmosphere of buildings

vending machine, ATM, automatic Internet terminal, change machine, automatic toilet, newspaper machine, etc.

large size, low use rate, detached

Mode Comparison

Based on the result of background study and �eld survey, our team conducted two-stage user experience survey -- questionnaires in the �rst stage focusing on general problems for large number of people to form vague concepts, and face-to-face interview in the second stage with targeted group and relavant experts focusing on detailed problems based on the result of the �rst stage survey.

First Stage

Q1: Your Age

Q4: Your Average Afternoon Break Time Q5: Is this kind of public space needed around your working place ?Q3: Occupation

Q1: What do you need in a space like that? Q1: How long is you average shopping time?Q1: How often do you need a space like that?

Q1: What do you need in a space like that? Q1: What kind of style do you prefer for this set of facilities?

Q1: Is this kind of public space needed where you often go shopping?

Q2: Gender

User Experience Survey

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Second Stage

After analyzing the result of the �rst stage survey, we optimized our questions according to speci�c subjects, and randomly chose several clerks working in business �eld to have face-to-face interview. We also interviewed with Wang Jie, an associate professor in Zhejiang University who was teaching landscape design course, to ask her opinion about some relevant problems in designing our product.

Age: 28Lunch break: 1.5hLunch: 50% canteen, 50% takeawayLunch & place to rest: parks, restaurantsRecreational activity: walk Function requirements: table & chair, light music, swingsCompany size: about 200 people

Requirements of similar facilities: low density of chairs arrangement, quiet areas(in shopping mall)

Age: 33Lunch break: 1hLunch: canteenLunch & place to rest: small & clean restaurantsRecreational activity: Almost NoneFunction requirements: chairs, exercising facilities

Requirements of similar facilities: a place to sit, better with possible facilities for workout.(in shopping mall)

Mr. Liu

“In areas like business street, there should be more facilities for people to rest, such as benches or wood board around tree grate.”

“Wood is a good choice, or some special Japanese landscape material.”

“Also, its relationship with the materials of surroundings should be carefully considered. These facilities should attract people to seat or rest out of their own will, and they should feel free and relaxed in places like this. It’s better a place that, no matter visually or physically, soothe the anxiety of people’s instead of making them even more stressed.”

“Besides, Adding green or sculptures & springs can distinguish the facilities themself as well as make the whole area more lively to form a typical landscape centre.”

Wang JieAssociate Professor of College of Civil Engineering and ArchtectureZhejiang UniversityCivil landscape research and archtecture design

Typical users among the interviewees

Expert Interview

Ms. Wang

Page 67: Wenting Guo Portfolio

Second Stage

After analyzing the result of the �rst stage survey, we optimized our questions according to speci�c subjects, and randomly chose several clerks working in business �eld to have face-to-face interview. We also interviewed with Wang Jie, an associate professor in Zhejiang University who was teaching landscape design course, to ask her opinion about some relevant problems in designing our product.

Age: 28Lunch break: 1.5hLunch: 50% canteen, 50% takeawayLunch & place to rest: parks, restaurantsRecreational activity: walk Function requirements: table & chair, light music, swingsCompany size: about 200 people

Requirements of similar facilities: low density of chairs arrangement, quiet areas(in shopping mall)

Age: 33Lunch break: 1hLunch: canteenLunch & place to rest: small & clean restaurantsRecreational activity: Almost NoneFunction requirements: chairs, exercising facilities

Requirements of similar facilities: a place to sit, better with possible facilities for workout.(in shopping mall)

Mr. Liu

“In areas like business street, there should be more facilities for people to rest, such as benches or wood board around tree grate.”

“Wood is a good choice, or some special Japanese landscape material.”

“Also, its relationship with the materials of surroundings should be carefully considered. These facilities should attract people to seat or rest out of their own will, and they should feel free and relaxed in places like this. It’s better a place that, no matter visually or physically, soothe the anxiety of people’s instead of making them even more stressed.”

“Besides, Adding green or sculptures & springs can distinguish the facilities themself as well as make the whole area more lively to form a typical landscape centre.”

Wang JieAssociate Professor of College of Civil Engineering and ArchtectureZhejiang UniversityCivil landscape research and archtecture design

Typical users among the interviewees

Expert Interview

Ms. Wang

Hierarchy

Cost

Purpose

PeopleSmall stream in the morning, but bigger from noon to evening as well as weekends and vacations

Low density inside shopping mall. High outside the shopping space or near resturants, also extra high density number during weekend and vacation

Group A

nalysis

Density

Character

Behavior

Visualize

Attitude

Work

Relaxing

Shopping

Basic Characters

Character Analysis

Environment-Oriented

High technology talents, middle class Mainly middle class

High level of living cost High level of living cost

Mainly for work, seldom visiting Relaxing, shopping, visiting, ceremony

Big stream in rush hour, small in other time

high density inside buildings, comparatively low outside buildings.

Rational, concentrate, calm, not caring details Good taste and high educational background

E�ciency, direct, simple, fast Elegant

Free, plain, comfortable

Low expectation, care less about individuation

Cold, bright, e�cient, pure

Simple, comparably relaxing.

Separate from work

High expectation, comfortable, elegant

Cold, fast-paced, technologh-oriented

Clear, relaxing, comfortable, genial

Elegant, simple, comfortable

Pay attention to the taste

High-End Shopping CenterHigh-End Research & Development Center

Page 68: Wenting Guo Portfolio

After drawing conclusions from the user experience analysis made up of a �eld survey and a two-stage survey including questionare and interview, we designed a weighted matrix focusing on di�erent functions, units, shapes and forms. By calculating the score of each column, we decided the key elements of our product.

DevelopmentTime

PotentialOppertunity

ProductionCost

MaintenanceCost

UserDemand

PotentialMarket

Total Scores

Weight Seats TablesExercisingFacilities

Recreational

AreaWi�

ChargingEquipment

VendingMachine

PublicTV

Organic Hi-tech Classical

Facilities Equipments Mould

2

4

3

4

5

3

4

1

4

4

5

2

71

4

2

3

4

4

3

70

2

3

1

2

3

3

46

5

2

3

5

4

4

79

3

3

2

1

4

4

50

2

4

2

2

3

4

61

4

3

3

3

2

3

60

1

3

4

1

1

1

38

2

5

1

2

5

4

72

4

4

2

3

3

2

63

3

2

3

1

2

2

43

Weight Matrix Analysis

Ideate

Modelling

Simplicity

Organicism

Environment

BusinessDistrict

ShoppingCenter

TargetGroup

ShoppingPeople

BusinessPeople

FunctionChargingSystem

RelaxingUtilities

Curve

Continuity

Plants

Black & White

Monochromatic

Neat & Clean

O�ce Clerk

Managers

ChildrenHousewives

WaitingHusbands

Green-FieldsNearby

BesidesO�ce

Building

NearExits

BesidesStreets / Roads

Platform

RadioFrequency

Charger

Hexagon

Geometry

Post-ModernSculpture

BasicFunction

Seats

Tables

Shelters

Water�ow

Ideate

Page 69: Wenting Guo Portfolio

Ideate

Modelling

Simplicity

Organicism

Environment

BusinessDistrict

ShoppingCenter

TargetGroup

ShoppingPeople

BusinessPeople

FunctionChargingSystem

RelaxingUtilities

Curve

Continuity

Plants

Black & White

Monochromatic

Neat & Clean

O�ce Clerk

Managers

ChildrenHousewives

WaitingHusbands

Green-FieldsNearby

BesidesO�ce

Building

NearExits

BesidesStreets / Roads

Platform

RadioFrequency

Charger

Hexagon

Geometry

Post-ModernSculpture

BasicFunction

Seats

Tables

Shelters

Water�ow

Ideate

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Sketches

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Sketches

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Re�ne

Modelling

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Debrief

Private Space for Couples

Solo Use

Various Scenarios

Final Concept & Scenarios

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Prototypes

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Public Facilities Design(Group)

Page 79: Wenting Guo Portfolio

Undergraduate Industrial Design Studio

Design a pull toy based on the abstraction of a mythi-cal creature and express it by using simple levers and linkages.

BrainstormingEvaluate

theProduct

Mechanism &3D Modelling

PhysicalModelling

Public Facilities Design(Group)

Page 80: Wenting Guo Portfolio

WesternCulture

Zodiac

Eagle

ChineseMyth

Dragon

Plant

Sphinx

Classicsin China

Butter�y

Unicon

Trees

Flowers

Kirin

Phoenix

MythicalCreatures

Crane

Others

BrainstormingEvaluate

theProduct

Page 81: Wenting Guo Portfolio

WesternCulture

Zodiac

Eagle

ChineseMyth

Dragon

Plant

Sphinx

Classicsin China

Butter�y

Unicon

Trees

Flowers

Kirin

Phoenix

MythicalCreatures

Crane

Others

BrainstormingEvaluate

theProduct

It is believed that crane symbolizes longevity in China. When it comes to crane, Chinese tend to refer to Grus Japonensis, a typical kind of crane in China. Grus Japonensis is well-known for not only its elegance, but its beautiful appearance with long beak, neck and legs.

Crane has a close connection with people’s morality in Chinese culture, and our ancestors used to compare crane to those who have both capability and moral integrity.

The particular motion that de�nes a crane is that when lifting its long leg, it raises its head and �aps down its feet at the same time. The pull toy is designed to imitate this motion.

Mechanism &3D Modelling

RubberBand

DrivingLink

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PhysicalModelling

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PhysicalModelling

2.05m

0.9m

0.9m

0.45m

0.78m

2.9m

1.03m

1.84m2.17m

0.45m

1.65m

2.01m

1.24m

0.25m

2.35m

1.9m

1.98m

2.05m

1.6m

1.6m1.48m

3.27m

0.85m0.1m

0.7725m

0.3m

1m

0.45m

1.05m

Video Store DesignThe video store is 45 squares meter with the height of 2.8 meter. The store consists of a sales area, a product display area, which is no less than 25 square meters, and an area enabling 4 customers to try the CDs and DVDs they intend to purchase before checking out.

The store is basically divided into 2 large parts, which can be identi�ed according to the di�erent materials used on the ground. The �rst part is an area for displaying all the products, and the other part is for showcase and checkout, tiles and wood for the �oor respectively. The shelves and the counter in the store help form an aisle that connects the two doors, leaving the audition area in the relatively quiet corner. The display area is placed next to the window, which maximize the use of sunlight during the daytime. Various kinds of lights are utilized, and some green plants are placed in corners, together create a dynamic environment, appealing to those who love music and value their quality of life.

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Overall

Register Area Audition Area

Display Area

Plants Display Area

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Overall

Register Area Audition Area

Display Area

Plants Display Area

Page 86: Wenting Guo Portfolio

Moschino is an Italian fashion design house and manufacturer of

women's, men's and children's fashion. The brand was originally

created in 1983 by the late Franco Moschino. Moschino and his

fashion label became famous for his innovative, colorful -

sometimes eccentric - designs, for his criticisms of the fashion

industry and for his social awareness campaigns in the early

1990s. Today Moschino occupies an important position on the

international fashion stage, complete with its own history,

consistency and continuity. The Moschino, Moschino Cheap and

Chic and Love Moschino, creations make their mark by express-

ing its creativity that makes irony and elegance its strength

through the reinterpretation of the classics.

Retail Store Design

Page 87: Wenting Guo Portfolio

Moschino is an Italian fashion design house and manufacturer of

women's, men's and children's fashion. The brand was originally

created in 1983 by the late Franco Moschino. Moschino and his

fashion label became famous for his innovative, colorful -

sometimes eccentric - designs, for his criticisms of the fashion

industry and for his social awareness campaigns in the early

1990s. Today Moschino occupies an important position on the

international fashion stage, complete with its own history,

consistency and continuity. The Moschino, Moschino Cheap and

Chic and Love Moschino, creations make their mark by express-

ing its creativity that makes irony and elegance its strength

through the reinterpretation of the classics.

Retail Store Design

2.2m 2.6m

1.5m

2.1m

1m1.

5m2.

6m

1.15

m

1.85

m

1.5m

2.5m

5.0m

1.6m

2.4m

0.8m

1.5m

1.2m 1.0m

8.0m 0.9m

1.2m1.0m

2.0m

0.6m

0.9m

0.8m

Moschino Retail Store locates at street corner on the

ground �oor of a tower block. It is an 8 by 5 meters

area with a story height of 3.6. The store includes

display area, sales area, a �tting room, a locker not

only for storing goods, but functioning as a changing

room for sta� as well.

The retail store sells out�ts including clothes, shoes,

bags, perfume, etc. The theme color of the store,

according to the brand culture, is designed as red,

black and white, which integrates with the element

of rounded rectangles and heart shapes. The design

of signboard, window display, and the placement of

the furniture in the store together present a consis-

tent Moschino VI system.

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Overall

Display Area

Window Display Entrance

Accessories

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Overall

Display Area

Window Display Entrance

Accessories

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Sketches

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Car Rendering in Photoshop

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ABS & Foam Modelling

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ABS & Foam Modelling Clay Modelling

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Wenting Guo+86 1581 082 [email protected]


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